photo of Mary Schmidt, Business Builder & Renovator in Albuquerque, NM

Free Advice

I wouldn’t be where I am today without help from a lot of smart, experienced, and generous people. So I’m paying it forward as best I can online – with these free downloads. I’m also happy to do a free fifteen minute brain share via phone. I love learning about new business ideas and ways our community members are giving back.


The Two-Step Market AssessmentThe Two-Step Market Assessment
A good market assessment – whether for a product launch or a totally new business – is much more than a financial projection or competitive product feature/price comparison.


The Top Five Questions in Competitive AnalysisThe Top Five Questions in Competitive Analysis
Rather we like it or not, we all have competition. True, nobody else may have your patent, process or exact approach but your target customer is buying something now that is addressing a need. That something is your competition.


Brand Checklist by Mary SchmidtBrand Checklist
What’s your brand? Here’s a nine point reality check to get you pointed in the right direction.


ProductProduct General Release Checklist
a high level checklist of things every product manager should follow to ensure a successful product launch. You’d be surprised how many companies (ginormous, big, and start-up…don’t do this, at least not consistently.) There’s a whole lot of detail that has to happen under each of these points.


Ten Tips for Your Investor Pitch by Mary SchmidtTen Tips for Your Investor Pitch
Once you’ve done your due diligence before contacting any potential investor or investor, here are additional tips for polishing your pitch.


Four Simple Ways to Improve Your MarketingFour Simple Ways to Improve Your Marketing
Let’s be clear. Marketing IS NOT advertising. It’s also not PR email blasts, slick brochures, or flashy web sites. How much of the junk in your spam folder came unsolicited?


Social Media Reality Check by Mary SchmidtSocial Media Reality Check
Activity isn’t the same as results. Let’s look at some of the key metrics that can move you from FOMO to measurable outcomes.


Startup Sanity Checklist by Mary SchmidtStartup Sanity Checklist
Look before you leap. Regardless of the passion or idea, the business basics remain the same.


The One Hour Business Plan for Startups by Mary SchmidtThe One Hour Business Plan for Startups
This isn’t, of course, something you can show an investor or a bank, but it’ll help you focus.

Mary impressed me and my partners from our very first meeting, and continues to do so today. Her common sense business mindset has kept our company on track to meet our goals, with all of it delivered in a witty, personable manner. She is tactful, honest, and calls it the way she sees it. Metaphorically speaking, Mary has not only plugged the leaks in our corporate ship, but is now our new rudder, steering us into the waters that we have been wanting to cruise towards for such a long time!

Rich Beichler

CView VSaaS modules

Mary has been a customer and also done some consulting for me. She is ideally suited to be a marketing troubleshooter. There is almost no marketing issue that she does not know how to handle. Many may make that claim, but few can make it stick. Mary is the real deal. She is both broad and deep in marketing and business. She is also savvy and creative, a great but rare combination. It would be wise to heed her recommendations as she is smarter than almost everyone.

Al Hahn

Executive Director, Association of Support Professionals