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Mary Schmidt Business Builder & Renovator



I don't do consultant happy talk or give boilerplate advice. I'll work with you to better define your (best) markets, develop those markets, and turn your ideas into (profitable) products or services.

On-Call Advice: Better Results, Faster

A new 2015 special offer for up to five clients in the Albuquerque and Santa Fe areas. $500/month gets you unlimited quick response Reality Check emails and phone consultation and one monthly meeting to review your 30/60/90 Day Results Road Map (one page, template provided. We kick off our relationship by crafting the first one together, keeping it simple and focused.) This level of service typically cost thousands; however, I'm committed to creating a diverse, sustainable New Mexico economy, so I'm offering this special rate.

Market Scans

Looking for new ways to compete in a saturated market? Suspect you’ve got a blind spot (or two) about opportunities? I’ll do a deep dive in your company and market, meet with you and your team...maybe interview some of your customers. Then, I’ll provide my written analysis and recommendations.

Product Development, Launch & Management (Software, Hardware and IT Services)

I can help you get going, keep on track... or get back on track. (What you think its the best feature of your product may not be what your customers want, need, or will pay for. Want, Need, and Pay For can be three different things.)

Channel Analysis, Planning & Programs

A great product is only the beginning — you've got to get it to market (and a lot of it.) That means channels. You've got to consider things like direct or indirect, multi-tier pricing, margins, and ongoing sales and technical support. And, just because the "dominant market player" is big doesn't mean they'll be good at selling your product.

Social Media Reality Check

Social media is just another set of tools. No magic. The "trick" is determining how and when to use those tools in your particular business. I don't tout myself as a social media "expert" -- so I won't try to sell you services or advice you don't need. It all comes down to what works for you, not everyone else. (From the blog: Once More with Feeling: A Facebook Page is Not a Social Media Strategy. and What "Social Media" Won't Do For You (Like magically fix a crap product.)

“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast

Contact Mary Schmidt Today!


Featured Projects


  • Hewlett-Packard
  • Nortel
  • Unisys
  • Mitel-Gandalf
  • Digisense
  • Solaria (solar energy)
  • Power Factors (alternative energy)

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads


Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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