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Mary Schmidt Business Builder & Renovator

Mary

Free Advice


Everyone needs a little help now and then.

I wouldn't be where I am today without help from a lot of smart, experienced, and generous people; so I'm paying it forward as best I can online - with the free downloads in the right column and in my blog posts.

A few free advice highlights from the blog:
"I'm the World's Worst Consultant." (Here's where I tell you all the reasons to not hire me.)
Here's a Wild Idea: Make Products Not Ads.
Three Things Investors Won't Tell You.
Getting The Investor Checkbook Open
Tough Love for Entrepreneurs: Three Tips (And I sometimes sign my emails "Love, mom.)
You Can Sell One of Anything.
Mind Share Before Market Share
Once More With Feeling: A Facebook Page is NOT a Social Media Strategy. (This one is still making the rounds in the twitterverse.)
What Social Media Won't Do For You.
What Fast and Furious Can Teach Us About Social Media
Customer Relationship Management: Control or Comfort?
Three Things a Customer Service Rep Should Never Say.

"Mary has been a customer and also done some consulting for me. She is ideally suited to be a marketing troubleshooter. There is almost no marketing issue that she does not know how to handle. Many may make that claim, but few can make it stick. Mary is the real deal. She is both broad and deep in marketing and business. She is also savvy and creative, a great but rare combination. It would be wise to heed her recommendations as she is smarter than almost everyone." -- Al Hahn, Executive Director, Association of Support Professionals



Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

More Free Advice