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505-856-2551

Mary Schmidt Marketing Troubleshooter

Mary
Current Client, 2010-2011

"Mary is terrific at cutting through the jargon to get to the true value of what we do...and how best to communicate that value." - Leslie Elgood, CEO, NMCC

NMCC provides equity capital and business growth services to qualifying businesses throughout New Mexico. NMCC generally makes initial investments in the Series A or Series B round. The initial investmentments typically range from $0.5 million to $1 million and $1.5 million to $2 million over the life of the company. NMCC Fund I focuses exclusively on New Mexico-based businesses.

My Services: Annual retainer to assist with re-positioning of business growth services, including: recommendations re target clients; production of collateral materials; CEO consultations.

NMCC
801 University Blvd. SE, Suite 102
Albuquerque, NM 87106
505-924-2820 Office
866-222-1552 Toll-free
“Mary’s versatility and “can do” attitude is a big help. Whatever the need – she produces under pressure.”
- Catherine Woodward, Executive Director, Greater Albuquerque Habitat for Humanity


GAHH is a locally run affiliate of Habitat for Humanity International, a nonprofit, ecumenical Christian housing organization. Habitat for Humanity works in partnership with people in need to build and renovate decent, affordable housing. Since their founding in 1989, GAHH has built over 150 houses.

My Services: Retainer as Development Director to increase donations and build an infrastructure for consistent development activities, including annual fundraisers and events.

Results: Fundraisers achieved record results two years in a row.

A personal note from Mary: I believe strongly in GAHH, since safe, comfortable housing is a critical requirement for people to better their lives and their communities. I've personally seen the results throughout Albuquerque. The pride of ownership. The neat homes. It makes a very big difference. And, contrary to what some believe, you don't have to be a Christian to qualify; in fact, Habitat builds home all over the globe. I encourage my readers to support their local Habitat affiliate.
“What can I say? If you want it done on time – give it to Mary and get out of the way! And, she gives me direct and independent advice. Sometimes I don’t like to hear it, but she knows it’s part of her job!” – F. Leroy Pacheco, Executive Director, The Loan Fund

Founded in 1989, The New Mexico Community Development Loan Fund is a private, tax-exempt organization that provides loans, training and business consulting to entrepreneurs, business owners and non-profit organizations throughout the state and the entire Navajo Nation.

My Services: Annual retainer for market and business development (two years) to increase the visibility of The Loan Fund and increase number and amount of loans.

Results: Loan portfolio more than doubled; completed first VC partner deal with $750,000 bridge financing; The Sister Marie Luisa Fund created for lowest-income clients.

The Loan Fund
PO Box 705
Albuquerque, NM 87102
(866) 873-6746
(505) 243-3196



"This is my second start-up working with Mary. She was the very first call I made once I decided to license the ProtoHIT technology from UNM. She's one of the very rare people who can both think and produce. No excuses, just execution." - Bruce Fryer, Founder & CEO, ProtoHIT

The Company: A technology start-up, founded in 2009, offering a patient treatment optimization SaaS for occupational health clinics.

My Services: Annual retainer for business and market development, including assistance with obtaining venture funding, market and target customer research, business planning, product development, all aspects of marketing, and evaluating and closing customer sales.

Results: Over $1M raised. Commercial product released.



ProtoHIT, Inc.
4801 Lang Ave. NE
Suite 110
Albuquerque, NM 87109
(505) 798-2666
“Mary rolls up her sleeves to provide what’s needed for success, from initial analysis to launch.” – Mike Marett, Executive Vice President, Numerex

Founded in 1992, Numerex Corp (Nasdaq: NMRX) is a provider of business services, technology, and products used in the development and support of machine-to-machine (M2M) systems for the enterprise and government markets worldwide.

Project(s):

1. Monthly retainer as marketing director to manage all aspects of marketing, including sales channel development and support, planning and tactical implementation.

2. Channel Evaluation and Analysis to identify new channels for sales of existing products.

3. Sales Targeting Analysis & Recommendations, including first-level account qualification.

Numerex Corp.
1600 Parkwood Circle
5th Floor
Atlanta, Georgia 30339
800-665-5686
770-693-5950
From Mary Schmidt's brain to yours - food for thought and action

I don't do consultant happy talk or give boilerplate advice. I'll work with you to better define your (best) markets, develop those markets, and turn your ideas into (profitable) products or services.

On-Call Advice: Better Results, Faster

A new 2015 special offer for up to five clients in the Albuquerque and Santa Fe areas. $500/month gets you unlimited quick response Reality Check emails and phone consultation and one monthly meeting to review your 30/60/90 Day Results Road Map (one page, template provided. We kick off our relationship by crafting the first one together, keeping it simple and focused.) This level of service typically cost thousands; however, I'm committed to creating a diverse, sustainable New Mexico economy, so I'm offering this special rate.


Market Scans

Looking for new ways to compete in a saturated market? Suspect you’ve got a blind spot (or two) about opportunities? I’ll do a deep dive in your company and market, meet with you and your team...maybe interview some of your customers. Then, I’ll provide my written analysis and recommendations.


Product Development, Launch & Management (Software, Hardware and IT Services)

I can help you get going, keep on track... or get back on track. (What you think its the best feature of your product may not be what your customers want, need, or will pay for. Want, Need, and Pay For can be three different things.)


Channel Analysis, Planning & Programs

A great product is only the beginning — you've got to get it to market (and a lot of it.) That means channels. You've got to consider things like direct or indirect, multi-tier pricing, margins, and ongoing sales and technical support. And, just because the "dominant market player" is big doesn't mean they'll be good at selling your product.


Social Media Reality Check

Social media is just another set of tools. No magic. The "trick" is determining how and when to use those tools in your particular business. I don't tout myself as a social media "expert" -- so I won't try to sell you services or advice you don't need. It all comes down to what works for you, not everyone else. (From the blog: Once More with Feeling: A Facebook Page is Not a Social Media Strategy. and What "Social Media" Won't Do For You (Like magically fix a crap product.)

“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast

(For a brief summary of what I've done for some clients, click on one of the links under "Featured Projects" in the right column.)

"Mary impressed me and my partners from our very first meeting, and continues to do so today. Her common sense business mindset has kept our company on track to meet our goals, with all of it delivered in a witty, personable manner. She is tactful, honest, and calls it the way she sees it. Metaphorically speaking, Mary has not only plugged the leaks in our corporate ship, but is now our new rudder, steering us into the waters that we have been wanting to cruise towards for such a long time!" - Rick Beichler, (CView VSaaS modules)

"Mary is a knowledgeable, versatile, creative, and pragmatic marketing professional that employs solid interpersonal skills while driving measurable results. She is wholly comfortable with technology and is adept at employing it as part of her deliverables. I find her to be quick on the uptake and a self-starter that offers valuable insights and recommendations. I would recommend her without reservation.” - Mike Marett, Executive VP, Numerex

"Mary has been a customer and also done some consulting for me. She is ideally suited to be a marketing troubleshooter. There is almost no marketing issue that she does not know how to handle. Many may make that claim, but few can make it stick. Mary is the real deal. She is both broad and deep in marketing and business. She is also savvy and creative, a great but rare combination. It would be wise to heed her recommendations as she is smarter than almost everyone." -- Al Hahn, Executive Director, Association of Support Professionals

"This is my second start-up working with Mary. She was the very first call I made once I decided to license the ProtoHIT technology from UNM. She's one of the very rare people who can both think and produce. No excuses, just execution." - Bruce Fryer, Founder & CEO, ProtoHIT

“What can I say? If you want it done on time – give it to Mary and get out of the way! And, she gives me direct and independent advice. Sometimes I don’t like to hear it, but she knows it’s part of her job!” – F. Leroy Pacheco, Executive Director, The Loan Fund

"Mary is terrific at cutting through the jargon to get to the true value of what we do...and how best to communicate that value." - Leslie Elgood, CEO, New Mexico Community Capital

“Mary provided me with valuable feedback on how to improve Comcast's customer service in Albuquerque. That lead to a mutually beneficial friendship that included our company sponsoring a seminar series she organized and her valuable counsel on high level marketing strategy. She shoots straight, is of impeccable character and has a boundless work ethic. If she takes on a project for you, you will see results.” - Scott Westerman, Regional VP, Comcast

Want to talk about how I might work with you?

Drop me a line at mary@maryschmidt.com Or, call me at 505-856-2551.

Entrepreneur Insights

BW Tech Beat Fast Company Joel On Software Guy Kawasaki Silicon Valley.com Tech Crunch Valley Wag (Silicon Valley tech gossip) Wired Gadget Lab A VC Musings of A VC In NYC Venture Valkyrie Post Money Value, Rick's Rants or A VC Loonie with a Toonie. (A down-to-earth VC talks in real-world terms...and he's funny.) Redeye VC VentureBeat Venture Blog The Journal Blog (micro enterprise trends, politics, and views) Small Business Trends

Marketing Troubleshooting

Brand Autopsy Copy Blogger Copywriting tips for online success Church of the Customer Seth Godin Grant McCracken (Chief Culture Officer. Do you have one?) Opinionated Marketers Presentation Zen

Web Bytes

Jeffrey & Bryan Eisenberg - web marketing pioneers SEOmoz Search Engine Optimization that makes sense

Brain Food

Tom Asacker Made to Stick Lip-Sticking freakonomics Richard Florida Doc Searls Tom Peters TED (ideas to share) Gizmodo Beach Walks with Rox (Internet TV Show: Life, business - sometimes serious, sometimes frivolous, always Aloha) Radio Open Source

Life & So Forth

Daily Python Life Hacker (Tech tricks, tips and downloads for getting things done.) The Lazy Environmentalist The Triple Bottom Line Triple Pundit People. Planet. Profit (and why should those things be considered mutually exclusive by some?) Scott Adams Eddie Izzard Ridiculant Ridiculous Stuff From the UK Stuff White People Like Sunset Traveler The Triple Bottom Line

A New Mexico native, I grew up learning entrepreneurship up close and personal, since my parents were successful entrepreneurs. Then, after working my way through college, I learned my own lessons, in both large corporations and start-ups. After traveling extensively and working in Boston, London, Dallas, New York City, Philadelphia, Silicon Valley, and Austin, I came home to the Land of Enchantment in 2001.

Name it and I've probably done it. From finance to product development and management. In my corporate career, I held HQ staff and executive positions in several global technology companies, including Verizon, Unisys and NEC. I've led international teams of up to 75 people, managed third-party alliances, and held $30+million in P&L responsibility. My last "real job" was Director of Alliance Management for a technology services start-up where I was responsible for negotiating and managing channel agreements with companies such as Hewlett-Packard and Cisco.

As a consultant, I've worked with a wide range of clients, from sole proprietor artisans to technology giants. Results include: A successful IPO for a DVD firmware company; clarification of marketing focus for a VSaaS entrepreneur; personally identifying, qualifying and closing the second "name" customer for a health/medical software start-up; two record-setting fundraisers for Albuquerque Habitat for Humanity...and much more. I've also served as an advisor for the annual TVC (Technology Venture Corporation) symposium, working with a range of technology clients to translate ideas into fundable (and marketable) reality.

A former pre-med and social work major, I never got “do gooding” out of my system. I work with select nonprofit clients, such as The Loan Fund (NM’s largest and oldest community lender) and Habitat for Humanity, to leave the world a little better than I found it. I’m a past president of AIBA (Albuquerque Independent Business Alliance) and have served on numerous boards, including the YWCA of the Middle Rio Grande and the NM Entrepreneurs’ Association.


Everyone needs a little help now and then.

I wouldn't be where I am today without help from a lot of smart, experienced, and generous people; so I'm paying it forward as best I can online - with the free downloads in the right column and in my blog posts.

A few free advice highlights from the blog:
"I'm the World's Worst Consultant." (Here's where I tell you all the reasons to not hire me.)
Here's a Wild Idea: Make Products Not Ads.
Three Things Investors Won't Tell You.
Getting The Investor Checkbook Open
Tough Love for Entrepreneurs: Three Tips (And I sometimes sign my emails "Love, mom.)
You Can Sell One of Anything.
Mind Share Before Market Share
Once More With Feeling: A Facebook Page is NOT a Social Media Strategy. (This one is still making the rounds in the twitterverse.)
What Social Media Won't Do For You.
What Fast and Furious Can Teach Us About Social Media
Customer Relationship Management: Control or Comfort?
Three Things a Customer Service Rep Should Never Say.

"Mary has been a customer and also done some consulting for me. She is ideally suited to be a marketing troubleshooter. There is almost no marketing issue that she does not know how to handle. Many may make that claim, but few can make it stick. Mary is the real deal. She is both broad and deep in marketing and business. She is also savvy and creative, a great but rare combination. It would be wise to heed her recommendations as she is smarter than almost everyone." -- Al Hahn, Executive Director, Association of Support Professionals



You've got a great idea that will change your life, your company…maybe even the world.

Now what? How will you get funded? How do you translate lab perfection into real-world profit? How should you go to market? Etc. etc. etc.

I'll work with you to answer such questions and then implement the answers.

"Mary rolls up her sleeves to provide what's needed for success, from initial analysis to launch."
Mike Marett, EVP, Numerex
mary

Nobody Cares What “I” Want or Think.

Aug 06, 2015

Full disclosure: I’m an Aries which means what “I” think or want is OF COURSE what everyone should think or want. Alas, I’m also a realist and know this simply isn’t true. 

“I” can be the single most dangerous word when deciding how to develop and launch new businesses or services.  Whenever a client starts with the “I like” or “I want” I do my best to steer them back to the reality that customers have their own “I” perspectives. Some of which may make no sense to you or me. However, the customer is the one with the money.

We also have to be wary of thinking “I” know everything about anything. (See above about my being an Aries.)

Related posts from the archives:
What I KNOW.
“Millions Should” But…They Won’t.
“I KNOW marketing. I’m a

Read More

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

New!

Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

More Free Advice