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Mary Schmidt Business Builder & Renovator



Entrepreneur Insights

BW Tech Beat Fast Company Joel On Software Guy Kawasaki Silicon Tech Crunch Valley Wag (Silicon Valley tech gossip) Wired Gadget Lab A VC Musings of A VC In NYC Venture Valkyrie Post Money Value, Rick's Rants or A VC Loonie with a Toonie. (A down-to-earth VC talks in real-world terms...and he's funny.) Redeye VC VentureBeat Venture Blog The Journal Blog (micro enterprise trends, politics, and views) Small Business Trends

Marketing Troubleshooting

Brand Autopsy Copy Blogger Copywriting tips for online success Church of the Customer Seth Godin Grant McCracken (Chief Culture Officer. Do you have one?) Opinionated Marketers Presentation Zen

Web Bytes

Jeffrey & Bryan Eisenberg - web marketing pioneers SEOmoz Search Engine Optimization that makes sense

Brain Food

Tom Asacker Made to Stick Lip-Sticking freakonomics Richard Florida Doc Searls Tom Peters TED (ideas to share) Gizmodo Beach Walks with Rox (Internet TV Show: Life, business - sometimes serious, sometimes frivolous, always Aloha) Radio Open Source

Life & So Forth

Daily Python Life Hacker (Tech tricks, tips and downloads for getting things done.) The Lazy Environmentalist The Triple Bottom Line Triple Pundit People. Planet. Profit (and why should those things be considered mutually exclusive by some?) Scott Adams Eddie Izzard Ridiculant Ridiculous Stuff From the UK Stuff White People Like Sunset Traveler The Triple Bottom Line

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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