May 14, 2012
(A quick social media reality check.)
Would you feel comfortable doing it? I’m fine with it, but that’s me. I’ve had clients to lunch, dinner, and holiday open houses. We’ve even actually worked around the kitchen table on occasion. I’m a pretty much a “What you see is what you get” person, in both public and private life. (I do, however, reserve my Facebook page for private…although several clients are friends, because they actually are friends. But that didn’t happen immediately.)
On one hand you want to connect with your customers. On the other, there is such a thing as Too.Much.Information. (Do you really want them peeking in the medicine cabinet? When was the last time you dusted? Hmmmm…) Or, maybe not too much but simply irrelevant…or even worse, bo-rrrring.
How do you connect “just enough?” Where’s the line?
Well, that brings us all the way back to comfort. What works for me probably won’t work for you. What works for Amazon probably won’t for the local retailer. As with any other marketing tool, there is no one-size-fits-all in social media. But whatever you do, there’s got to be a comfort level, for you and your customers.
Related post: Social Media Isn’t Marketing
Want to work on your social media and have some fun? Why not join me and my colleague Al Hahn in Chicago June 12-13? You can sign up right here.
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