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Mary Schmidt Business Builder & Renovator


Idea Pool

Would You Invite Your Customers To Your Home?

Mary Schmidt

May 14, 2012

YOu're invited
(A quick social media reality check.)

Would you feel comfortable doing it?  I’m fine with it, but that’s me. I’ve had clients to lunch, dinner, and holiday open houses.  We’ve even actually worked around the kitchen table on occasion. I’m a pretty much a “What you see is what you get” person, in both public and private life. (I do, however, reserve my Facebook page for private…although several clients are friends, because they actually are friends. But that didn’t happen immediately.) 

On one hand you want to connect with your customers.  On the other, there is such a thing as Too.Much.Information. (Do you really want them peeking in the medicine cabinet? When was the last time you dusted? Hmmmm…) Or, maybe not too much but simply irrelevant…or even worse, bo-rrrring. 

How do you connect “just enough?”  Where’s the line?

Well, that brings us all the way back to comfort. What works for me probably won’t work for you.  What works for Amazon probably won’t for the local retailer.  As with any other marketing tool, there is no one-size-fits-all in social media. But whatever you do, there’s got to be a comfort level, for you and your customers. 

Related post: Social Media Isn’t Marketing

Want to work on your social media and have some fun? Why not join me and my colleague Al Hahn in Chicago June 12-13?  You can sign up right here.

In Marketing Troubleshooting, Social Media Reality Checks


If my clients are friends whom I know very well then yes I would, otherwise no. Because even if they are clients, they are still strangers at the end of the day. He/she could be psychotic for all I know. Better safe than sorry.

Mary Schmidt says:

Well, I was using an analogy. However, if we think of our clients (or customers) as strangers, then social media is going to be difficult.  I’m not advocating throwing open all the doors and windows and telling everything, but there does have to be some hospitality and - yep - trust.

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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