Feb 16, 2012
From Top 10 Career Tips from Jamie Dimon:
2. Know your business. Dimon is a hands-on manager and heavily involved in what managers are doing three to four levels down.
Mr. Dimon is one of the most powerful CEOs in the world. He’s at the very top of the 1%. He’s been on the cover of Fortune as the “Toughest Guy on Wall Street.” JP Morgan Chase & Co. is one of the largest financial conglomerates in the world. They spend gazillions on customer marketing and support. They support many worthy causes. Their 4Q 2011 net income was $3.7 Billion.
So, why on earth would he need to hire me? Here’s why.
I’d tell him:
What he doesn’t want to hear. I’ve worked with and for a number of big-time C level people. Rarely if ever does anyone tell them what the customers are really saying (screaming). Minions spend DAYS scrubbing, fluffing and puffing presentations (“Oh, he won’t like that color of blue.” “Oops. She will hate that number.”) By the time the “field report” makes it to the board room, it bears little or no resemblance to field reality. (Sorry, “three to four levels down” isn’t enough. And, I’d bet that a whole lot of pretty, triple-checked spreadsheets are involved.)
Of course, if you believe what you read, he intentionally surrounds himself with people who’ll disagree with him. Well, that sounds great. How many of those people actually talk to customers? Visit field offices (in fly-over country, not just Manhattan)? Answer their own phone? Consider the people behind the numbers on those purty spreadsheets? Hmmm….
Don’t ignore your customers. Those frightening barricades around your home, Mr. Dimon? I feel for you. (Really, I do. I don’t think he’s evil incarnate.) But, all the signs were there (in some cases literally) way before the mob showed up at your door. It’s actually pretty amazing we don’t have more marches and demonstrations, given how the financial sector treats most of its customers.
I wrote two letters to Chase regarding my mother’s retirement account over a couple of months. (I’ve got POA). Both ended with my contact info if they had any questions, concerns or issues. No response. Nada. No letter. No call. No email. Not even a postcard. (And, I’m ridiculously easy to find on the Web. Do a google search and I pop right up.)
Fix the phone system. I’ve called Chase several times. Flaming IVR hoop after flaming hoop. By the time I get to a live person, I’ve moved beyond upset to frothing anger. Which is further frothed as I deal with the person’s tenative grasp of the English language and his/her lack of authority or empathy.
Of course, I’m one of the little people. I’m sure if you’ve got a few million, you have a direct line to your very own Chase banker. Which is fine, really. I understand that. However, all those “little” accounts add up, don’t they? And, he might want to chat with the folks over at Bank of America about how the little people get together online. (Apparently, Chase understands that little numbers add up. Why else would they decide my mom’s money is really theirs?)
Here’s a reality check for everyone (not just Mr. Dimon): When you install that terrific, automated phone system, are you doing it to save money or keep customers? Years ago, I was meeting with Compaq (Remember them? Big-timus company at one time) about their outsourcing their tech support. Their whole focus? 1. Saving money; 2. Never having to actually talk to a live customer. Ouch.
...and that’s just the first 10 minutes of my first meeting with Mr. Dimon…:) No spreadsheets will be harmed in the exercise.
Oh, and I’m writing Mr. Dimon directly regarding my mom’s account. No more IVR hell in Bollywood for me.
More to come on that as it develops. Wonder if anyone in his office (maybe only five or six levels down) will actually read it? I typically make it at least as far as the executive assistant when I go to the top. Shaping up to be a great marketing troubleshooting case study.
Update: I didn’t send the letter to Mr. Dimon. I thought the matter had been resolved, thanks to @ChaseSupport. Unfortunately, Chase managed to turn a great #servicerecovery into an #epicfail.
Related posts from my archives:
CEOs Are Walking the Wrong Street (From 2006. If Mr. Dimon had read this, he might not have had all that nasty unpleasantness with barricades around his home.)
Customer Service: Are You Gruntled?
Customer Service Tip: Hire Grandmothers
Of Customer Service and Bovine Biosolids
Corporate Inbreeding (Why I became a corporate refugee)
Contact Mary Schmidt Today!
- Some Final Thoughts for Friday
- Biz Planning “The What Ifs”
- Stop “Educating” Your Customer.
- Nobody Cares What “I” Want or Think.
- “WHY CAN’T THEY JUST TELL THE STORY??!!!!”
- Advertise with Google! It’s Simple! It’s Cheap! It’s Easy! (Not)
- But what if your customers will BUY a faster horse?
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes