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Mary Schmidt Business Builder & Renovator


Idea Pool

The ONLY New Year’s Resolution You Need (Redux)

Mary Schmidt

Jan 03, 2017

Did you make some? Have you already broken at least one? (C’mon. ‘Fess up.) Personally, I’ve always found resolutions to be profoundly depressing…da pressure! da pressure!

Goals are different. Perhaps it’s simply a matter of semantics. We can set small, medium, large, shoot the moon goals and keep adjusting (as long as we keep moving and trying.) Bite off a small chunk of a big challenge. Solve it. Learn. Adjust. Move on to the next bit.

Sure, be a bit realistic. (I, for example, know that—no matter how fervently I “visualize” it or how many times I write it down—I’ll never lose “that 10 pounds” again (I’d probably have to give up vino, pasta, and butter. Sorry, life’s too short to live without those.) Need I mention that we should also have a little fun along the way? Not take ourselves too seriously? Have a few silly, fun goals that are just—well—fun. Oscar Wilde noted, life is too important to be taken seriously.

So, without further ado—the only resolution needed. We’re going to have a great year!

Now, I’m going to go review (again) my goals for the year, both personal and professional. Then, lay out a 30/60/90 day (one-page) plan. (I actually do take my own advice sometimes…)

You can download the one-page PDF template for the 30/60/90 plan (Note: Keep it simple. Three things. I also highly recommend doing this with a good old-fashioned pen or pencil. Uses a different part of the brain and encourages a different type of thinking.)

P.S. Remember activity is not the same as results.

In Brain Food


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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