Jan 15, 2015
Yesterday, Alan Webber, former candidate for NM governor and co-founder of Fast Company met with my group of New Mexico Trusted Advisers. We kicked around a lot of ideas about how to help foster entrepreneurial spirit and success. As we discussed attitudes and such, he noted in passing the article Fast Company published way back when—“The Brand Called You” by Tom Peters.
Talk about serendipity! The article literally changed my life back in corporate America; I was “stuck” in a crap job in a toxic company. (Long story there. Suffice to say, it was a great lesson in watching someone I loved sell her soul for a promotion, throwing me and several others under the bus in the process.) Then, I read the article. TOTALLY changed my perspective. I was in business for me.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It’s that simple — and that hard. And that inescapable.
You can have a crap job but you don’t have to DO a crap job. You ARE your brand. Your perspective. Your attitude. Your actions. And whether you’re working for someone else or in your own business—you’re always the CEO of Me, Inc.
It’s always your choice whether you do a great job…or not.
Related posts from the archives:
Failure is a Self-Fulfilling Prophecy
Winners Know How To Use Defeat
Are You Dealing with “Needflation?”
The “If Only” Syndrome
Amateurs Talk About Strategy
Delusion or Optimism?
Are You Part of the (Not-So-New) Creative Economy?
I’m glad I’ve failed.
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- Are You Dealing With “Needflation?”
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