RSS Feed .(JavaScript must be enabled to view this email address)
505-856-2551

Mary Schmidt Marketing Troubleshooter

Mary

Idea Pool

Life Changers—Small Things Make a Big Difference

Mary Schmidt

Jan 15, 2015

Yesterday, Alan Webber, former candidate for NM governor and co-founder of Fast Company met with my group of New Mexico Trusted Advisers. We kicked around a lot of ideas about how to help foster entrepreneurial spirit and success.  As we discussed attitudes and such, he noted in passing the article Fast Company published way back when—“The Brand Called You” by Tom Peters. 

Talk about serendipity! The article literally changed my life back in corporate America; I was “stuck” in a crap job in a toxic company. (Long story there. Suffice to say, it was a great lesson in watching someone I loved sell her soul for a promotion, throwing me and several others under the bus in the process.)  Then, I read the article. TOTALLY changed my perspective. I was in business for me. 

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple — and that hard. And that inescapable.

You can have a crap job but you don’t have to DO a crap job. You ARE your brand. Your perspective. Your attitude. Your actions. And whether you’re working for someone else or in your own business—you’re always the CEO of Me, Inc.

It’s always your choice whether you do a great job…or not. 

Related posts from the archives:
Failure is a Self-Fulfilling Prophecy
Winners Know How To Use Defeat
Are You Dealing with “Needflation?” 
The “If Only” Syndrome
Amateurs Talk About Strategy
Delusion or Optimism?
Are You Part of the (Not-So-New) Creative Economy?
I’m glad I’ve failed.

Get some value from this post? Make a donation to Roadrunner Food Bank (NM). Easy, fast and secure. I’ll never know but you will….and doing good makes us feel good.  Your contribution to Roadrunner Food Bank helps provide food and hope to nearly 40,000 children, seniors and adults every week. Also, they make your gift count by converting every $1 gift into 5 meals (something to keep in mind when you want to help your local food bank. Give dollars not cans.)

In Brain Food, Start-Up Sanity Checks

Comments

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

New!

Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

More Free Advice