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Mary Schmidt Business Builder & Renovator


Idea Pool

Do You Even Need Social Media in Your Biz Mix?

Mary Schmidt

May 05, 2016

Yes, you read that right. I’m actually saying you may not need social media. It all comes back to the basics: What are your objectives? Who are your customers? Where do they look for information? How can you engage with them? How can you get them to act? (“Liking” you isn’t the same as buying from you.) Social media isn’t magic; it won’t instantly generate revenues, make a bad product great, or keep customers loyal. It’s also not—despite what some say—easy, simple or truly free. You need a strategy and then you need to implement it. (And, IF you use social media, you don’t have to do everything. Whew!)

If you’re in the Albuquerque area, join Erika Yocom and me on Thursday June 16th, 8:30 to noon. We’ll start with business strategy, discuss effective targeting, market positioning, integrated marketing planning, and setting business goals…all before we dive into the possibilities and details re social media tools. You’ll come away understanding where social media (may) fit in your biz mix with next steps that won’t break your brain or your budget.  We’ll also allow some time at the end for one-on-one personal consultations. Register here.

Neither of us want to sell you social media services—so we won’t be telling you you HAVE to have Facebook, Twitter or anything else. It’s all about what works for you (and your customers.)

Attendance is limited to 25—so if you want to join us, sign up sooner rather than later. I don’t usually make guarantees..but I can promise you, it’ll be fun, irreverent and educational.  So, grab that seat at Eventbrite. Muchas gracias to our sponsors, The National Organization of Trusted Advisors and SimplyDesign.

Interested in doing a workshop just for your group or company? Drop me a line or call. We can customize both length of the workship and content. (I’ve done it for nonprofits, startups, and technology giants.) 

Related posts from the archives:
Why You Shouldn’t Hire Me to “Do” Your Social Media Strategy
Social Media Isn’t Marketing.
The BIG Marketing Secret!!
Email & Social Media Can Be Great Tools…But…

In Social Media Reality Checks


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads


Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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