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Mary Schmidt Marketing Troubleshooter

Mary

Idea Pool

Nobody Cares What “I” Want or Think.

Mary Schmidt

Aug 06, 2015

Full disclosure: I’m an Aries which means what “I” think or want is OF COURSE what everyone should think or want. Alas, I’m also a realist and know this simply isn’t true. 

“I” can be the single most dangerous word when deciding how to develop and launch new businesses or services.  Whenever a client starts with the “I like” or “I want” I do my best to steer them back to the reality that customers have their own “I” perspectives. Some of which may make no sense to you or me. However, the customer is the one with the money.

We also have to be wary of thinking “I” know everything about anything. (See above about my being an Aries.)

Related posts from the archives:
What I KNOW.
“Millions Should” But…They Won’t.
“I KNOW marketing. I’m a graphics designer.” 
“They’ll Never Want To Do That!” 
The User Experience (Isn’t Yours)

In Brain Food, Marketing Troubleshooting, Pet Peeves

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