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Mary Schmidt Business Builder & Renovator


Idea Pool

“It’s Almost Painful.”

Mary Schmidt

Nov 29, 2016

Recently, I was talking to a young, scary smart CEO friend about what’s truly important and the ubiquitous tyranny being “busy!” He’s been doing a lot of thinking about all this and “It’s almost painful.” 

I don’t know if this should count as wisdom (even given that I’m of a - ahem - certain age), so let’s call it one of my lessons learned. 

“Painful” is a good sign. It means we are working outside our comfort zone.

If we’re always comfortable, we’re not going to change much, for ourselves, our communities, our country, or our businesses. 

And, if I’m not at least a bit confused, I’m not learning anything.

Related posts from the archives:
The Busy Myth
Comfort Zone or Rut?
Glass Half-Full or Half-Empty?
Are You Procrastinating or Thinking?

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In Brain Food, Start-Up Sanity Checks


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

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Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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