Dec 20, 2010
Now, here’s how survey results gets skewed and abused, First, the article says:
A new study released Thursday by the Pew Research Center found that 8 percent of Americans who are active on the Internet are enthusiastic users of the social networking service Twitter.
The results of the study found that the 8 percent of Americans who regularly use Twitter are primarily “young adults, minorities, and those who live in cities.”
Taken out of context, the second sentence makes Twitter look a lot more popular than it actually is, which could really mess with someone’s brand spankin’ new, new wave marketing plan.
If I were selling to young adults, minorities or city folks, I’d certainly consider Twitter as a marketing tool. However, I’d also look at my customer base, the type of product I’m selling, the locations in which I’m selling, and how I want to provide customer support.
Further, good tweets take time and effort (as with any other type of communications, the shorter, the harder). That’s why many people - including Sarah Palin (and John McCain ?!) - pay someone to tweet and Facebook for them. (If only Ashton and Demi would do the same, maybe we’d have less photos of her butt on the Web. But I digress…:) Such outsourcing negates the whole high-touch, personal aspect of social media. If customers know your approachable, honest CEO is actually a paid ghost writer, it kills your credibility.
So, the survey info is certainly good to have…but…
Now, I’m going to go ponder - once again - how Demi is aging backward while I continue to age forward. (At one time, she was older than me…)
Contact Mary Schmidt Today!
- The Founder of I.B.M. Didn’t Have an Exit Strategy
- Hope or Homework?
- Glass Half-Full or Half-Empty?
- Hitting a Moving Target.
- Markets: Creating or Evolving? Disruptive or Incremental?
- You Mean You Don’t Care What I Had For Lunch?
- Do Good Do Well: The Power of Home
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Mindful Mondays
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes