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Mary Schmidt Business Builder & Renovator


Idea Pool

Donate or Join?

Mary Schmidt

Feb 10, 2012

Like you, I get a lot of pleas from non-profits.  And, the “donate” button is prominent on many of their web sites.  Now, I’ve got no problem with donating;  I do to several organizations on a regular basis (but, please, no more free tote bags, t-shirts, or stuffed animals.)
However, while it makes people feel good to help others (google and you’ll quickly find the back-up research…or just ask yourself) - we really like to feel we belong.  We’re hardwired to gravitate toward groups. (We also like to feel we’re unique, which makes for some interesting herd thinking…but more about that some other post.)

Join a village buttonSo, kudos to Global Hope Network International for inviting us to JOIN a village

Four dimes100 people can join for 40 cents a day ($12/month).  That’s four dimes. (I probably have six months of support in my spare change jar right now…)

...oh wait, make that 99.  I’m the first. 

Won’t you join me? (We also have the opportunity to visit the village in May).  You’ll be helping people who are often forgotten in some of the poorest parts of the world.  With your 4 dimes (actually, it’s 39.5 cents a day, but what’s 1/2 cent among friends?)  GHNI can help villages become self-sustaining, solving the root causes of the problems (such as lack of access to clean water, illiteracy, .etc.)

Still thinking about it?  You can’t even buy a bottle of water for 40 cents. 

Still here?  GHNI won’t send you any free tote bags, really. 

I’ll be making the official big announcement on Monday at other blogs.  Now’s your chance to join up and feel good for a whole lot longer than a day.

In Do Good. Do Well.


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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