RSS Feed .(JavaScript must be enabled to view this email address)
505-856-2551

Mary Schmidt Marketing Troubleshooter

Mary

Idea Pool

Do We Even Need VCs?

Mary Schmidt

Apr 18, 2012

Trex dino dead end signI’ve written before about the dying traditional VC model.  Dinosaurs wandering the earth demanding $100M companies, 10X return, 3-year business plans (complete with a carbon-dating analysis, thank yew), and pounds of spreadsheets. Could a “virus” finally kill them off for good?

And now this just in. Rejected By VCs, Pebble Watch Raises $3.8M on Kickstarter .

..Then he hit a roadblock. A big one. Migicovsky couldn’t raise more money. Few investors were interested in betting on a hardware startup, or dealing with the headaches that often come with manufacturing goods.So Migicovsky posted his watch on Kickstarter, a “crowd-funding” website where anyone can pledge money for creative projects that have yet to be completed.

26,000 people invested.  Quickly. Small amounts.  No flaming hoops. No endless meetings. No repetitive questions. 

Viral funding - could it fit your lean start-up model? Hmmm…


Related posts from the archives:
Three Things Investors Won’t Tell You
Heard ‘Round the Investor Gathering

In Start-Up Sanity Checks

Comments
Peri Pakroo says:

Yeah, I’ve always found it odd that the VC model gets so much attention and press (some days it seems that half my RSS feed is advice about, or from, VCs), when studies show only about 2% of start-ups get funded this way.

All the possibilities opened by crowdfunding, on the other hand, are truly exciting! I’m helping someone with their Kickstarter campaign at the moment…learning the ropes as I go and it’s really inspiring.






Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

New!

Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

More Free Advice