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Mary Schmidt Marketing Troubleshooter

Mary

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CEOs Are Walking the Wrong Street

Mary Schmidt

Sep 01, 2006

“The nation’s most trusted consumer electronics specialty retailer of wireless communications, electronic parts, batteries, accessories”  Gee, wonder who that could be?  Hey, it’s RadioShack! (their web descriptor).  Yes, the same company that just laid off over 400 people via e-mail.  Hope they’re not wondering why so many office supplies (and notebook computers and electronic parts) seem to be - um - disappearing.  Or, why customer service is really getting bad.

Sure, maybe they did tell people a layoff was coming - and the cost-cutting and headcount reductions may be necessary, albeit painful.  But, c’mon!  Just how clueless can a company be?  And, why is it so hard to walk the talk?  This from a Radio Shack press release way back in July:

RadioShack is a trusted and respected brand with unparalleled levels of local presence and is represented by a group of extremely talented employees. I am honored to have been chosen to lead this dedicated group of employees as we create new value for our shareholders and an exciting experience for our customers,” said Day.  “I look forward to working with the management team, the board and the dedicated associates of RadioShack to produce levels of return that we and our shareholders expect.

Just a thought, but leading those talented employees might entail more than sending out an e-mail…
 
But wait!  Apparently, disrespecting employees bodes well for business growth.  “Shares of RadioShack rose 29 cents, or 1.6 percent, to close at $18.21 Wednesday on the New York Stock Exchange.”

BCC (Big Clueless Companies) CEOs seem to spend all their time on Wall Street - when the customers are all over on Main Street - looking, looking, looking for quality products and service. And - oops - service requires (happy, trusting and trustworthy) employees, from the HQ right down the line. 

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Comments
Office Max! says:

CEOs Are Walking the Wrong Street…

Some musings on Radio Shack…....

[...] CEOs Are Walking the Wrong Street Home Depot’s Real Problem [...]

Mary,
Good article. I just keep wondering what the HR staff was doing a Radio Shack. Wanted to let you know that I have mentioned you in my post today.
George

Shane says:

I am a RadioShack manager of two years. There are a lot of things going wrong at RadioShack. We don’t get paid for any hours over 40 that we work first off. There is also no lunch breaks even if you work 8 hours or more becouse we can only have two employees on staff. That is becouse we are a Y store! Our LP says that thier must be two employees on the floor at all times. Who can leve for lunch or even take a break!

[...] Yet another company more focused on Wall Street than Main Street. Related Post: CEOs Are Walking the Wrong Street Employees who don’t “know better.” (Great commitment to quality and your employee [...]

[...] Posts: CEOs Are Walking The Wrong Street Good Idea: Starbucks Closing Stores Starbucks Closing Stores - Only 1.5M [...]






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