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Mary Schmidt Business Builder & Renovator


Idea Pool

Biz Lessons From The 2016 Election

Mary Schmidt

Nov 17, 2016

No, these are decidedly “not normal” times and this was not a “politics as usual” election. However, some basic, unchanging truths about biz planning and marketing strategies were well illustrated. Rather you’re an entrepreneur or in an established company, keep the following in mind:

1. Assume all your assumptions are wrong. Then do another scenario, and another.

2. Things that look great on paper go awry in the real world (People aren’t line items on spreadsheets and they will use your product or service in ways you never dreamed.);

3. Communications is often, at best, an illusion. What you say is not necessarily what is heard (or believed.);

4. F2F interaction always beats virtual for closing the deal. (Feel free to disagree. However, how many BIG deals have you closed without real, 3D, look ‘em in the eyeballs interaction?)

Related posts from the archives:
“If People Only Understood (Blank) They Would (Blank.)”
Hope or Homework?
If Entrepreneurs Acted Like Politicians
Coffee Shop Marketing or F2F (Almost) Always Works. (There are no absolute rules. Heh. Doesn’t that make ya nuts?)
What If Your Targets Are Running Away?
Biz Planning: The “What-Ifs” (If you don’t think it’d EVER happen…make a plan for it happening.)
If You Can’t Walk It, Don’t Talk It.

In Brain Food, Start-Up Sanity Checks, Marketing Troubleshooting


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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