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Mary Schmidt Business Builder & Renovator


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Best of the Blog: Strategic Planning

Mary Schmidt

Jan 18, 2017

I’ve got a new website coming soon and as part of the project, I’m going to be streamlining content, including the last (ack!) 12 years of blogging. So, I’m posting some of the “best of” for you. 

Strategy Blind Spots #1 (2005). #5: Planning as if Nothing Changes.
Strategy Blind Spots, #2 (2005). #3 Ego blind spots. And, remember most strategic plans fail.
The Strategy Disconnect (2006) #1: Setting the budget before the goals.
The Problem with Top Down Planning (2007)
Start-Up Suicide: Free Business Plan Help (2009)
There’s a Reason They’re Called Market Windows (2009) They open and close.  And, these days your “window” is often a matter of months. 
Sorry, Sometimes the Numbers Just Don’t Work. (2013)

In Brain Food


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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