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Mary Schmidt Business Builder & Renovator


Idea Pool

Best of the Blog: Start-Up Sanity Checks

Mary Schmidt

Jan 30, 2017

I’ve got a new website coming soon and as part of the project, I’m going to be streamlining content, including the last (ack!) 12 years of blogging. So, I’m posting some of the “best of” for you. 

A Patent Isn’t a (Commercial) Product (2016)
Avoidable Startup Failure: Emotional Pricing (2016)
Finding the Right Investors (2015)
You Can Sell One of Anything. (2015)
The Boring Bits of Marketing
Markets, Markets, Markets EVERYWHERE! ( 2014)
Start-up Success: The First Five Things (2008)
Start-Up Success: Sales Pros or Order Takers? (2007)
Start-Up Success: People Before Plan (2007)
The One, Sure-Fire NO FAIL Success Method for Startups! (2013)  Spoiler alert: There isn’t one.
Sorry, Sometimes the Numbers Just Don’t Work. (2013) in which I have the audacity to question an idea by Elon Musk. (Not all ideas work, as Mr. Musk well knows.) 
Why You Should Talk to People Who Don’t Know (Love) You.
Greed & Innovation. Oil & Water?

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In Brain Food, Start-Up Sanity Checks


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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