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Mary Schmidt Business Builder & Renovator

Mary

Idea Pool

Best of the Blog: Social Media

Mary Schmidt

Feb 13, 2017

I’ve got a new website coming soon (It’ll even be mobile-friendly. Hello there 21st century!) As part of the project, I’m going to be streamlining content, including the last (ack!) 12 years of blogging. So, I’m posting some of the “best of” for you. 

This one is still getting re-tweeted. Once More With Feeling. A Facebook Page IS NOT A Social Media Strategy (2013)
Four Reasons You Don’t Need A Facebook Page (2013) 
Do Start-Ups Even Need Social Media?
The Three Biggest Misconceptions About Social Media
Social Media Isn’t Marketing (2016)
Why I Don’t Download Your “Free” Report (or read your article or open your email). (2016)
Your First (Best?) Social Media Too - Your Website
Your Best Social Media Tool - The Telephone?
What Social Media Won’t Do For You. (From 2009, still applies.)
Would You Invite Your Customers to Your Home?
The Three Rs of Social Media

In Brain Food

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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