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Mary Schmidt Business Builder & Renovator


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Best of the Blog: Social Media

Mary Schmidt

Feb 13, 2017

I’ve got a new website coming soon (It’ll even be mobile-friendly. Hello there 21st century!) As part of the project, I’m going to be streamlining content, including the last (ack!) 12 years of blogging. So, I’m posting some of the “best of” for you. 

This one is still getting re-tweeted. Once More With Feeling. A Facebook Page IS NOT A Social Media Strategy (2013)
Four Reasons You Don’t Need A Facebook Page (2013) 
Do Start-Ups Even Need Social Media?
The Three Biggest Misconceptions About Social Media
Social Media Isn’t Marketing (2016)
Why I Don’t Download Your “Free” Report (or read your article or open your email). (2016)
Your First (Best?) Social Media Too - Your Website
Your Best Social Media Tool - The Telephone?
What Social Media Won’t Do For You. (From 2009, still applies.)
Would You Invite Your Customers to Your Home?
The Three Rs of Social Media

In Brain Food


Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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