May 02, 2016
(Previously published on LinkedIn.)
But look! I posted an image which is supposed to increase my views! And it was really good sandwich! And, here’s the recipe! Okay, I’ll stop now.
Here’s a very brief Social Media sanity check for you.
LinkedIn now has over 400 million users. I’ve personally got about 500 followers (which is not anywhere close to a “power number” and I’m fine with that. I only have one brain and a limited number of work hours to offer. I’m not a mass marketer of
Apr 01, 2016
Certainly, marketers have glommed onto SM for communications. Especially the increasingly desperate (and clueless) ad and PR agencies (who anoint themselves social media experts…and send out cold email spam to bloggers - such as me - about topics that aren’t even remotely related to my blog and biz. Jelly Belly jelly beans and moms? Really?)
However, social media isn’t marketing. (Just as advertising isn’t marketing, another one of my pet peeves.) It’s a tool set that can - properly used -
Feb 09, 2016
Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?
1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a
Dec 15, 2015
“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short) Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.
Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)
1. Never write anything you don’t want to be out there forever, for anybody
Dec 08, 2015
I’m doing a website review project for a client—they’ve got a professional, fast-loading site with many unique visitors. The issue is conversion. And, so it goes. Pretty doesn’t always sell. Creativity doesn’t always lead to results (and, in fact, can hinder them.)
And, then there’s SEO (Search Engine Optimization—which some continue to pitch as the magical answer to all your web marketing problems.) So? They found you. Now what? Will they stay? Will they care? Will they buy? Will they
May 06, 2015
From the Silicon Valley follies file…
Secret, as you may or may not know, was a social app that allowed people to send anonymous messages. What could POSSIBLY go wrong with that? Why, it was, in the founders’ words, going to “reduce the barrier to communication.” Starry-eyed VCs (Look, SHINY!) funded it to the tune of $35 million.
Apparently the founders were shocked, I tell you, shocked! that cyber-bullies would pile on.
Of course, they were “pre-revenue” and didn’t want to be
Jan 29, 2015
Short answer: Because you need a comprehensive, integrated offline/online marketing strategy…with an implementable plan and ROI measurements. (Relax, you can put all this on one page, if you do some serious thinking and analysis before putting anything down on the page…and are willing to make course corrections quickly. That I can help you with…)
As regular readers know, one of my biggest pet peeves is the instant “expert”—for everything from life planning to social media. And, just
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