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Mary Schmidt Business Builder & Renovator

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Idea Pool

You Mean You Don’t Care What I Had For Lunch?

Mary Schmidt

May 02, 2016

pimento cheese(Previously published on LinkedIn.)

But look! I posted an image which is supposed to increase my views! And it was really good sandwich! And, here’s the recipe!  Okay, I’ll stop now.

Here’s a very brief Social Media sanity check for you.

LinkedIn now has over 400 million users. I’ve personally got about 500 followers (which is not anywhere close to a “power number” and I’m fine with that. I only have one brain and a limited number of work hours to offer. I’m not a mass marketer of

In Brain Food, Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks

Social Media Isn’t Marketing.

Mary Schmidt

Apr 01, 2016

Certainly, marketers have glommed onto SM for communications. Especially the increasingly desperate (and clueless) ad and PR agencies (who anoint themselves social media experts…and send out cold email spam to bloggers - such as me - about topics that aren’t even remotely related to my blog and biz.  Jelly Belly jelly beans and moms? Really?)

However, social media isn’t marketing.  (Just as advertising isn’t marketing, another one of my pet peeves.)  It’s a tool set that can - properly used -

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks

Why I Don’t Download Your “Free” Report (or read your article or open your email).

Mary Schmidt

Feb 09, 2016

Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?

1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Emails & Social Media Can Be Great Tools…But…

Mary Schmidt

Dec 15, 2015

“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short)  Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.

Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)

1. Never write anything you don’t want to be out there forever, for anybody

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Do You Know Your Rs?

Mary Schmidt

Dec 08, 2015

I’m doing a website review project for a client—they’ve got a professional, fast-loading site with many unique visitors. The issue is conversion.  And, so it goes.  Pretty doesn’t always sell. Creativity doesn’t always lead to results (and, in fact, can hinder them.) 

And, then there’s SEO (Search Engine Optimization—which some continue to pitch as the magical answer to all your web marketing problems.)  So? They found you. Now what?  Will they stay? Will they care? Will they buy? Will they

In Marketing Troubleshooting, Social Media Reality Checks, Web Bytes

The Not-So-Secret Reasons Secret Failed

Mary Schmidt

May 06, 2015

From the Silicon Valley follies file…

Secret, as you may or may not know, was a social app that allowed people to send anonymous messages. What could POSSIBLY go wrong with that? Why, it was, in the founders’ words, going to “reduce the barrier to communication.”  Starry-eyed VCs (Look, SHINY!) funded it to the tune of $35 million.

Apparently the founders were shocked, I tell you, shocked! that cyber-bullies would pile on. 

Of course, they were “pre-revenue” and didn’t want to be

In Start-Up Sanity Checks, Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks

Why You Shouldn’t Hire Me To “Do” Your Social Media Strategy

Mary Schmidt

Jan 29, 2015

Short answer: Because you need a comprehensive, integrated offline/online marketing strategy…with an implementable plan and ROI measurements.  (Relax, you can put all this on one page, if you do some serious thinking and analysis before putting anything down on the page…and are willing to make course corrections quickly. That I can help you with…) 

As regular readers know, one of my biggest pet peeves is the instant “expert”—for everything from life planning to social media.  And, just

In Pet Peeves, Social Media Reality Checks, Web Bytes

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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