Jan 14, 2014
“You never know when you might need an old idea.” - Ian McEwan, at Edge, in attacking this year’s question, “What scientific idea is ready for retirement?“post at edge.org.
He’s talking about Aristotle, who was actually wrong about a lot of things…but “his invention of zoology alone was priceless. Would you cast him aside?”
I love a good “intellectual bar fight” as the NYT described Edge (Over the Side With Old Tenets)...and I also love old ideas. Here are three old ideas that should never
Jan 06, 2014
I sometimes shock people when I tell ‘em I don’t text. However…
I hear some variation of the following lament with increasing frequency.
“I hate it when people text/chat/video/photo during _____ (dinner, movie, conversations, concerts, grocery shopping, etc.)”
And yet…we all struggle with maintaining a balance—using technology as a tool, not a time-sucking, costly addiction. I love technology…have worked in “high tech” off and on for decades. At one point, as a product manager/director
Dec 03, 2013
...Another day, more emails from people I don’t know, wanting to “connect.”
The good news/bad news about our always on, online, round the globe economy is that we can “connect” with thousands, even millions of people.
However, do those connections have any real value?
It depends. (Don’t you just hate it when I do that?)
No Value Reality Check
1. You sporadically send out an eletter to thousands of people, but have no way of tracking who opens what. And, you give them no reason to
Nov 18, 2013
Short answer: An actual Go To Market Plan. Done BEFORE they went “commercial.”
It wasn’t necessarily a bad thing to start out with a free service. But…
There should have been a plan (with a schedule) of how they were going to transition to a fee model.
Here’s what’s still missing from Facebook’s strategy (based on what I read, including interviews).
1. An - um - actual strategy. Figuring out ways to pump even more ads our way isn’t it. Nor is telling us they’re perfectly within their
Nov 05, 2013
...and neither of them are marketing or service promises.
Long story short. My CenturyLink land line finally completely died. I went without voice service for nearly a week; internet service was sorta of working, sometimes. After three “repairs” - with a different explanation/repair each time. No response to my “urgent care” emails (more about that in a sec.)
So. Time to (*sigh*) make a switch. I had been bombarded by Comcast direct mail. I called the number on the letter. After going
Sep 12, 2013
1. “I don’t have access to that information.” (PNC)
2. “I don’t know how ‘they’ make that decision.” (American Express)
3. “Our system won’t allow us to do that.” (Citi)
Over the past several months, I’ve heard all three of these and more.
Best case, I actually make a human connection with the service rep and he/she even admits their company’s policies and procedures make no sense. (HT to that nice manager at Citi. He probably got fired if they actually do listen to calls for “quality
Aug 29, 2013
One of my (real-life 3-D) friends recently told me of a local who has decided to become a social media consultant since “there is no social media expertise in Albuquerque.” Ahem. Moving along…(The snarky zebra image is one I use in my social media workshops, where we talk about how to get results…and the fact you may not even need a Facebook page, ever.)
So, how did this local come by his expertise? Years of work in developing, implementing and managing integrated offline/online marketing
Contact Mary Schmidt Today!
- Tough Love for Entrepreneurs—Three Tips
- Three Things A Customer Service Rep Should Never Say
- A Reality Check: Super Bowl Ads
- Here’s a Wild Idea: Make Products, Not Ads.
- You Never Know When You May Need an Old Idea. Here are Three.
- “Mama Don’t Text.”
- Failure is a Self-Fulfilling Prophecy
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes