Mar 16, 2016
In no particular order:
As in, “We want to partner with you, Mr./Ms. Customer.” Calls to mind a meeting I once had, in a Fortune 50 gig, with one of our top sales executives. He had great fun (snort, snort), “Yes, we want to be YOUR PARTNER, Mr. Customer. Give us all your money!”
“Partner” implies that both parties in the transaction are in it for more than dollars or that single transaction. There’s nothing wrong with being an operationally excellent company who excels at
Feb 09, 2016
Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?
1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a
Feb 04, 2016
Short answer: In and of itself, yes. The other day, I heard yet another sad tale of a local company being charged thousands of dollars for SEO. Unfortunately, they’re not getting results…and the contract they signed, obligating them to pay has nothing obligating the SEO firm to deliver results. So, they’re pretty much stuck. The snake oil salesman touted “guaranteed” results—but the company didn’t get it in writing. So, yes, lots of SEO is crap.
And look who agrees with me.
In our opinion,
Jan 25, 2016
From Keeping It Human, How to Humanize Social Media, “Mindfulness is the Human Operating System.”
Being Human in Social Media and Content Marketing Means Being Mindful
That PITA. You know it when you experience it. It’s that ‘pain in the ass’ person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted.
What happens when, God
Dec 15, 2015
“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short) Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.
Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)
1. Never write anything you don’t want to be out there forever, for anybody
Dec 02, 2015
I once asked an entrepreneur - who had a terrific, patented idea and raised a ton of money - what his biggest mistake was in building his (failed) biz. His answer: “I listened too much to the board.”
The company crashed and burned (with a phenom burn rate that greatly hastened its demise). But the board reps had invested a LOT of money…even though most of them had little to no domain knowledge (?!) and/or were one hit wonders who had made mondo dinero and thus, of course, knew everything
Aug 06, 2015
Full disclosure: I’m an Aries which means what “I” think or want is OF COURSE what everyone should think or want. Alas, I’m also a realist and know this simply isn’t true.
“I” can be the single most dangerous word when deciding how to develop and launch new businesses or services. Whenever a client starts with the “I like” or “I want” I do my best to steer them back to the reality that customers have their own “I” perspectives. Some of which may make no sense to you or me. However, the
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