Feb 04, 2013
From my “Advertising Isn’t Marketing” File…
There was some sort of big sporting event yesterday. More importantly, a whole bunch of commercials! We simply don’t see enough of those. And, there were ads right in your Twitter feed! Real! Interactive! We love you; you love our ads! (Now, please, go buy something already…)
LOS ANGELES – Super Bowl sponsors are touting a new rationale for the record $4 million they’re spending on some 30-second spots this year: that viewers of the
Jan 28, 2013
Aside from the fact that I loathe the word “expert”...
First, let’s talk about followers. I have about 140. Um, maybe 130…haven’t looked today. Of which about 1/2 are trying to sell me something, another 1/4 follow to get followers, and so on. Thus, on any given day my tweets may be noticed (much less read) by about 20 people, of whom five may actually be - sometime, maybe - a potential client or good biz connection. (Those of you who follow thousands - c’mon, ‘fess up. How many do you
Jan 17, 2013
So. Here we are. 2013. The Interwebs have been around for - what? - about 100 years? Well, maybe not that long, but they were referencing “The Internet” (with sonorous, serious-sounding caps) in a 1999 episode of West Wing I watched last night. By now everyone must know the basics of a good, results-oriented web site, right? Well, no. We’re still seeing a lot of “crud” (as Bryan
Jan 10, 2013
Like it or not. High Tech. Low Tech. No Tech. Start-Up. Fortune 50. Retail. Online. Brick & Mortar. Donuts. Smartphone apps. We’re all in the service biz.
We can talk about product design, branding (ack) and such all day long. But at the end of the day, it still all comes down to: How do you treat your customers?
Not what you say in your marketing materials. Not what you post on your website. Not what you have on your customer service recording. How do your customers feel when they
Jan 08, 2013
“I have only one prediction for you, and it’s basically this: there is a very good chance that 12 months from now, we will learn that 90% of CEOs have lost faith in marketers.” - Olivier Blanchard, 2013: The Year 90% of CEOs Will Lose Faith In Marketers?
I’ve started putting together my next social media workshop for ASP (Santa Clara. March. Stay tuned) in which we’ll be focusing on management and measurements. So, I’m doing a lot of deep dive reading (again). What’s working. What’s not.
Nov 26, 2012
Recently, I got one of those emails in which someone who has never met me, never talked to me, never interfaced with me in any form (online or off) started out, with “Mary, You’re awesome!”
Well, yes, my (ahem) mother thinks so…but who are you, Mr. Stranger with My Email Address? Whatever he was selling, I wasn’t buying.
Then there’s “exceptional,” “terrific” and any number of other hyperbolic words terms that are so abused and misused, they become meaningless.
There’s a big difference
Aug 22, 2012
Warning: I’m using politics to make a point here…but it’s a biz point, so bear with me for about three seconds of reading.
It’s always “interesting” to me when I ask someone who is anti-Obama for specific data points. All too often, they retreat into sweeping generalizations about the Constitution, “you liberals” and world views.
If you can’t back up your position with some specifics, you lose all credibility. That’s one of the first things you learn in business.
“We’ll make millions!’
Contact Mary Schmidt Today!
- The Flamingo Factor
- The “If Only” Syndrome
- The Monday “Must Do” List
- “NOW They’re Broken.”
- Why The NM GOP Should’ve Attended My Social Media Workshop
- Why I Love CenturyLink
- “Everything you said is common sense!”
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes