Nov 18, 2014
In biz or life (and you really can’t separate the two, after all)—we all do it. We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.
For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?” Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a
Nov 11, 2014
Regular readers know one of my pet peeves is “It’s not personal. It’s business.” Usually said (with a sneer) right before the knives go in…
I was reminded of this recently in what should have been a mundane meeting about (what I thought was) basic operational process. *Yawn* Oh. wait. Voices started to rise. People stopped listening. Sighing. Huffing. The general level of angst in the room rose about two levels. Everyone had valid points…but…
So, what happened? Two things. People were
Nov 05, 2014
Lovely, high-gloss (expensive) brochures. Happy smiling faces on your web site. A rockin’ Facebook page. Professional (expensive) advertising. Great signs. Terrific product packaging.
That’s all “marketing?” Right? Well, yes…but…
All of that can be a complete waste if the customer’s actual experience is disappointing. Here’s a real-world, no-tech F2F experience I had just this week.
I do my best to buy local whenever possible—for everything from auto service to make-up and clothing.
Oct 16, 2014
From Email Etiquette, Business 2 Community
Is email really the right communication method? Just because it’s the easiest doesn’t always mean it’s the best. Any major problem or issue is best resolved either face to face, or on the phone. If the person sits next to you or down the hall, get out of your chair and go talk to them. If you need to have the discussion captured in writing, send a follow-up note.
And haven’t we all sent flamers? In fact, back in my corporate days, there was
Oct 09, 2014
...Well, it can be cheap, but it ain’t easy…
Recently, I once again heard “You only pay for what you get!” and “You can cancel any time!” and “You can adjust the ads as you go!” Which is all well and good, but Google ads, like any other form of advertising, is both an art and a science.
And depending on what you pay and the ad text, you may never actually show up, at least not on the first page of search. It’s like the old-style ads—you pay for placement.
As for the art and science….Two
Oct 07, 2014
As Ann Handley (MarketingProfs poobah and author of “Everybody Writes”) says, if you become a better writer, you become a better marketer. After all, marketing is truly (and only, when all is said, done, shouted, tweeted and texted) about effective communications. (Sorry, texting and tweeting isn’t writing. That said, it’s far more difficult to write short than long, as Mark Twain so famously noted. Which explains why there are so many terrible, boring tweets and texts. Try writing Haiku
Oct 06, 2014
(I’ve been working on a couple of projects that necessitates me visiting web sites—from small Mom & Pops to mega-corporations. *Sigh* How long have “we” been doing web sites now? And, yet, I’m always pleasantly surprised when I visit one that works.)
1. Make it as easy as possible for the customer to find information. And by information, I don’t mean go buy corporate marketing speak by the pound. What interests the customer? Why are they (you fervently hope) coming to your site? Cross link.
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