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Mary Schmidt Business Builder & Renovator


Idea Pool

The Three Most Abused Words in Business

Mary Schmidt

Mar 16, 2016

In no particular order:

1. Partner.

As in, “We want to partner with you, Mr./Ms. Customer.”  Calls to mind a meeting I once had, in a Fortune 50 gig, with one of our top sales executives.  He had great fun (snort, snort), “Yes, we want to be YOUR PARTNER, Mr. Customer. Give us all your money!”

“Partner” implies that both parties in the transaction are in it for more than dollars or that single transaction. There’s nothing wrong with being an operationally excellent company who excels at

In Brain Food, Marketing Troubleshooting, Pet Peeves

Why I Don’t Download Your “Free” Report (or read your article or open your email).

Mary Schmidt

Feb 09, 2016

Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?

1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Is SEO Crap?

Mary Schmidt

Feb 04, 2016

cut the crapShort answer: In and of itself, yes. The other day, I heard yet another sad tale of a local company being charged thousands of dollars for SEO.  Unfortunately, they’re not getting results…and the contract they signed, obligating them to pay has nothing obligating the SEO firm to deliver results. So, they’re pretty much stuck. The snake oil salesman touted “guaranteed” results—but the company didn’t get it in writing. So, yes, lots of SEO is crap.

And look who agrees with me.

In our opinion,

In Marketing Troubleshooting, Pet Peeves, Web Bytes

Mindfulness is the Human Operating System.

Mary Schmidt

Jan 25, 2016

From Keeping It Human, How to Humanize Social Media, “Mindfulness is the Human Operating System.”

Being Human in Social Media and Content Marketing Means Being Mindful

That PITA. You know it when you experience it. It’s that ‘pain in the ass’ person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted.

What happens when, God

In Brain Food, Mindful Mondays, Marketing Troubleshooting, Pet Peeves

Emails & Social Media Can Be Great Tools…But…

Mary Schmidt

Dec 15, 2015

“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short)  Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.

Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)

1. Never write anything you don’t want to be out there forever, for anybody

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Finding The Right Investors

Mary Schmidt

Dec 02, 2015

Everyone else is doing it I once asked an entrepreneur - who had a terrific, patented idea and raised a ton of money - what his biggest mistake was in building his (failed) biz. His answer: “I listened too much to the board.”

The company crashed and burned (with a phenom burn rate that greatly hastened its demise).  But the board reps had invested a LOT of money…even though most of them had little to no domain knowledge (?!) and/or were one hit wonders who had made mondo dinero and thus, of course, knew everything

In Start-Up Sanity Checks, Pet Peeves

Nobody Cares What “I” Want or Think.

Mary Schmidt

Aug 06, 2015

Full disclosure: I’m an Aries which means what “I” think or want is OF COURSE what everyone should think or want. Alas, I’m also a realist and know this simply isn’t true. 

“I” can be the single most dangerous word when deciding how to develop and launch new businesses or services.  Whenever a client starts with the “I like” or “I want” I do my best to steer them back to the reality that customers have their own “I” perspectives. Some of which may make no sense to you or me. However, the

In Brain Food, Marketing Troubleshooting, Pet Peeves

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads


Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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