Dec 02, 2015
I once asked an entrepreneur - who had a terrific, patented idea and raised a ton of money - what his biggest mistake was in building his (failed) biz. His answer: “I listened too much to the board.”
The company crashed and burned (with a phenom burn rate that greatly hastened its demise). But the board reps had invested a LOT of money…even though most of them had little to no domain knowledge (?!) and/or were one hit wonders who had made mondo dinero and thus, of course, knew everything
Aug 06, 2015
Full disclosure: I’m an Aries which means what “I” think or want is OF COURSE what everyone should think or want. Alas, I’m also a realist and know this simply isn’t true.
“I” can be the single most dangerous word when deciding how to develop and launch new businesses or services. Whenever a client starts with the “I like” or “I want” I do my best to steer them back to the reality that customers have their own “I” perspectives. Some of which may make no sense to you or me. However, the
Aug 04, 2015
I recently discovered the author Michael Sears and his Jason Stafford series of Wall Street-themed mysteries. Stafford has an autistic 6-year-old son…who somehow, in the second book of the series, ended up attending one of those way overblown Broadway musical spectacles. The little guy starts to melt down and screams “WHY CAN’T THEY JUST TELL THE STORY??!!!” Now, can’t we all relate to THAT plea?
Look, I love words. I even love complex sentences and big words. But, less is often more. This
Jul 29, 2015
This keeps coming up as I travel around the interwebs and attend meetings…so, from the archives.
...Well, it can be cheap, but it ain’t easy…
Recently, I once again heard “You only pay for what you get!” and “You can cancel any time!” and “You can adjust the ads as you go!” Which is all well and good, but Google ads, like any other form of advertising, is both an art and a science.
And depending on what you pay and the ad text, you may never actually show up, at least not on the first
May 12, 2015
Faced with Sagging Sales McDonald’s Chief Announces a Reorganization (NYT, 05/05/15)
I’ve been reading about McDonald’s trials and tribulations over a couple of years. However, the behemoth company has been struggling with how to maintain stellar growth for much longer than that. Remember the “gourmet” sandwich flop?
This happened back in my corporate America days—after a long day I
May 06, 2015
From the Silicon Valley follies file…
Secret, as you may or may not know, was a social app that allowed people to send anonymous messages. What could POSSIBLY go wrong with that? Why, it was, in the founders’ words, going to “reduce the barrier to communication.” Starry-eyed VCs (Look, SHINY!) funded it to the tune of $35 million.
Apparently the founders were shocked, I tell you, shocked! that cyber-bullies would pile on.
Of course, they were “pre-revenue” and didn’t want to be
Jan 29, 2015
Short answer: Because you need a comprehensive, integrated offline/online marketing strategy…with an implementable plan and ROI measurements. (Relax, you can put all this on one page, if you do some serious thinking and analysis before putting anything down on the page…and are willing to make course corrections quickly. That I can help you with…)
As regular readers know, one of my biggest pet peeves is the instant “expert”—for everything from life planning to social media. And, just
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- Avoidable Startup Failure: Emotional Pricing
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