May 12, 2015
Faced with Sagging Sales McDonald’s Chief Announces a Reorganization (NYT, 05/05/15)
I’ve been reading about McDonald’s trials and tribulations over a couple of years. However, the behemoth company has been struggling with how to maintain stellar growth for much longer than that. Remember the “gourmet” sandwich flop?
This happened back in my corporate America days—after a long day I
May 06, 2015
From the Silicon Valley follies file…
Secret, as you may or may not know, was a social app that allowed people to send anonymous messages. What could POSSIBLY go wrong with that? Why, it was, in the founders’ words, going to “reduce the barrier to communication.” Starry-eyed VCs (Look, SHINY!) funded it to the tune of $35 million.
Apparently the founders were shocked, I tell you, shocked! that cyber-bullies would pile on.
Of course, they were “pre-revenue” and didn’t want to be
Jan 29, 2015
Short answer: Because you need a comprehensive, integrated offline/online marketing strategy…with an implementable plan and ROI measurements. (Relax, you can put all this on one page, if you do some serious thinking and analysis before putting anything down on the page…and are willing to make course corrections quickly. That I can help you with…)
As regular readers know, one of my biggest pet peeves is the instant “expert”—for everything from life planning to social media. And, just
Dec 01, 2014
...or even talked to anyone? Mostly we all stare forward, working hard to avoid eye contact. Maybe we do one of the closed mouth Buddha half-smiles as people enter…but that’s pretty much it. Of course, “elevator pitch” is shorthand for encapsulating your key selling points into a few words of sheer, unforgettable brilliance. Here’s a sanity check for you. In the last meeting where everyone was asked to stand and speak their bit—how many did you remember? Or were you busy obsessing about your
Nov 20, 2014
Earlier this week I re-connected with an old friend and former client. And one of the first things she said was “We owe you an apology about social media.” The folks building her company’s new web site are telling her that the company HAS TO HAVE Facebook, Twitter, etc. (It helps with SEO rankings!) After I told her that I didn’t need an apology (hey! It’s your business)—I also told her that no, they don’t have to have FB, Twitter, etc. They are a professional firm that gets almost all their
Nov 18, 2014
In biz or life (and you really can’t separate the two, after all)—we all do it. We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.
For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?” Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a
Nov 11, 2014
Regular readers know one of my pet peeves is “It’s not personal. It’s business.” Usually said (with a sneer) right before the knives go in…
I was reminded of this recently in what should have been a mundane meeting about (what I thought was) basic operational process. *Yawn* Oh. wait. Voices started to rise. People stopped listening. Sighing. Huffing. The general level of angst in the room rose about two levels. Everyone had valid points…but…
So, what happened? Two things. People were
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- Stop “Educating” Your Customer.
- Nobody Cares What “I” Want or Think.
- “WHY CAN’T THEY JUST TELL THE STORY??!!!!”
- Advertise with Google! It’s Simple! It’s Cheap! It’s Easy! (Not)
- But what if your customers will BUY a faster horse?
- The Illusion of “Incremental” Changes
- Can You Grow Out of (in) a Stagnant Market?
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes