Feb 22, 2017
In no particular order:
As in, “We want to partner with you, Mr./Ms. Customer.” Calls to mind a meeting I once had, in a Fortune 50 gig, with one of our top sales executives. He had great fun (snort, snort), “Yes, we want to be YOUR PARTNER, Mr. Customer. Give us all your money!”
“Partner” implies that both parties in the transaction are in it for more than dollars or that single transaction. There’s nothing wrong with being an operationally excellent company who excels at
May 02, 2016
(Previously published on LinkedIn.)
But look! I posted an image which is supposed to increase my views! And it was really good sandwich! And, here’s the recipe! Okay, I’ll stop now.
Here’s a very brief Social Media sanity check for you.
LinkedIn now has over 400 million users. I’ve personally got about 500 followers (which is not anywhere close to a “power number” and I’m fine with that. I only have one brain and a limited number of work hours to offer. I’m not a mass marketer of
Apr 04, 2016
“I’m not against having a nice day. I’m not against happiness.”— Barbara Ehrenreich at TEDxZaragoza (video here). Ms. Ehrenreich conceived of her book, Smile or Die, How Positive Thinking Fooled America and the World, when “she became ill with breast cancer, and found herself surrounded by pink ribbons and bunny rabbits and platitudes. She balked at the way her anger and sadness about having the disease were seen as unhealthy and dangerous by health professionals and other sufferers.”
Apr 01, 2016
Certainly, marketers have glommed onto SM for communications. Especially the increasingly desperate (and clueless) ad and PR agencies (who anoint themselves social media experts…and send out cold email spam to bloggers - such as me - about topics that aren’t even remotely related to my blog and biz. Jelly Belly jelly beans and moms? Really?)
However, social media isn’t marketing. (Just as advertising isn’t marketing, another one of my pet peeves.) It’s a tool set that can - properly used -
Feb 09, 2016
Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?
1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a
Feb 04, 2016
Short answer: In and of itself, yes. The other day, I heard yet another sad tale of a local company being charged thousands of dollars for SEO. Unfortunately, they’re not getting results…and the contract they signed, obligating them to pay has nothing obligating the SEO firm to deliver results. So, they’re pretty much stuck. The snake oil salesman touted “guaranteed” results—but the company didn’t get it in writing. So, yes, lots of SEO is crap.
And look who agrees with me.
In our opinion,
Jan 25, 2016
From Keeping It Human, How to Humanize Social Media, “Mindfulness is the Human Operating System.”
Being Human in Social Media and Content Marketing Means Being Mindful
That PITA. You know it when you experience it. It’s that ‘pain in the ass’ person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted.
What happens when, God
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