Oct 12, 2005
Go read Bruce Deboer’s excellent post on his blog - Marketing and Emotion...and then the logic kicks in…“Here hold this puppy, then I’ll tell you the logical reasons to own a dog.”
Hey, you had me at “hold the puppy.” All goes to if we want something, we’ll find a way to rationalize it.
Even highly logical seemingly cold people get emotional if you hit the right points of passion - just trash Star Trek to a “cold” engineer sometime and see…which reminds me of how Dr. Spock could always
Oct 07, 2005
“Buzz” is one of the hot marketer topics these days. How do you get people talking about you (and saying the right things?) Is “paid buzzing” a good idea or even ethical? I can’t say it any better than super-sharp marketer Holly Buchanan - so check out her blog post Is Buzz Marketing Illegal? (Yes, she’s talking about the ethics of buzzing in the context of marketing to women…but her points apply to men as well. These days, how much credence does anybody give to a paid spokesperson?)
Oct 07, 2005
This past week I’ve been largely immobile, recovering from some badly pulled back muscles, and thus had a lot of time to “just think.” In creeping around the house taking care of necessary chores I got to thinking: what about the “extremely single” market sector? Sure, some folks are beginning to catch on that us aging baby boomers are a key market and that women make most of the purchase decisions (and we don’t all like pink.) However, there is a growing segment of our society for whom
Oct 05, 2005
“We’ve heard that a million monkeys at a million keyboards could produce the complete works of Shakespeare; now, thanks to the Internet, we know that is not true.” - Robert Wilensky
Of course, some are still debating who really did Shakespeare’s writing. Did Willie, the ill-educated slob, write all that deathless prose? Or was it Francis Bacon? Might have even be Queen Elizabeth (although I think she was probably too busy with things like the Spanish Armada to do much writing for fun.)
Oct 04, 2005
“Microsoft’s CEO allegedly said he’d crush Google, his company’s rival in search, and the lucrative ad business it engenders. On Tuesday, Google may strike back at Redmond’s heart: Microsoft Office.”
Google and Sun are holding a press conference at which they’re expected to announce a collaboration to bring StarOffice productivity applications to Google users. Hmmm…couple of things come to mind. 1. Everything goes
Oct 03, 2005
My collaborator and fellow NAWBO member, Deborah Weaver Parker, just published an article in NM Biz Weekly on how to turn irate customers into improvement opportunities
She uses an example to which I think just about everybody can relate - hotels and towels.
“... We had reserved a one-bedroom suite with a cot for our daughter. While there were three of us on the reservation, we quickly discovered there were only two sets of towels. The second night they shorted us on towels again. The third
Sep 30, 2005
Stay with me here - this starts out rather silly. There is now an Ed McMahon premium vodka (yes, of Tonight show, sweepstakes and wheelchair pitchman fame), which Seth Godin thinks would be perfect to drink while wearing his Donald Trump watch. Personally, I’m thinking I could do both while sitting on my Earnest Hemingway “Moulin Rouge” floral sofa. Now, I don’t know if there really is a Donald Trump watch (if there isn’t, it’s just because he’s not thought of it yet.) But, such things
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