Feb 08, 2006
It’s now Wednesday and I still don’t know (or care) who won. Not that I have anything against football. I grew up in a family of devout OU (Boomer Sooner!) fans and Mom is glued to all the games all weekend. I’m just not interested. Which brings me to advertising. Is it done for the “right” reasons? (more about that in a sec) Is it reaching the right people? (even if the audience is the perfect demographic target for the product and your pitch is riveting - will they all be in the bathroom
Feb 04, 2006
As regular readers know, I love a good martini and making one is an art. Which brings me to “bartender marketing.” If only all of us were as skilled at building customer loyalty as a top-notch bartender!
I meet a friend once a month at Mykonos, a local Greek restaurant with a lovely low-key bar. When Jim sees me walk in, he starts making my vodka ‘tooni, up, very dry (with three olives, yes, indeedy.) And, it’s so cold it’s almost chunky. And, he also remembers my friend’s wine order.
Feb 01, 2006
We bloggers blog endlessly about - well - blogging. And, some folks get pretty impatient with us “Yeah, yeah, Mary - it’s great, you love it. But I’m up to my eyeballs now. How can the palavering help my business?” and, “What the heck are you talking about with all this Web 2.0 stuff?”
Well, this week, I’m walking my talk - that the line between blogging and “web sites” is disappearing. And, that’s part of Web 2.0 - it’s all about functionality and interaction. All the software
Jan 30, 2006
I spent the weekend in Taos Ski Valley, which has some of the steepest and longest runs in the country. And, they have a world-class ski school and great services for all types and ages of skiers. It’s more than snow and mountains - it’s a top-notch customer-loyalty system. But, what started the whole system?
Passion. The founder Ernie Blake poured his spirit and his funds into developing the valley. He was tough and single-minded (by all accounts) and yet encouraged (browbeat?) a lot of
Jan 23, 2006
Google has become a world-shaking force to those of us who work in the virtual world. We blog our brains out analyzing trends and technologies, writing long essays and talk, talk, talking. All of which I love. However, my client base doesn’t want to talk theory, they need to quickly know fundamentals such as, “Should I do ‘pay per click?‘“and “Are Adwords a good idea?” Maybe, maybe not. Here’s why.
One New York Times article headline was “How Google Took the Work out of Selling
Jan 17, 2006
From market research firm Forrester:
Emotive Network activities “online activities that involve users connecting with others in mutual interest or support” now involve more than 60% of online Europeans. These Emotive Network users are an attractive group for marketers and retailers: They are the online users with most experience, are very active online, and are willing to spend on the Net. To reach them, advertisers must research how their behavior influences their product purchasing decisions
Jan 16, 2006
I’m currently reading Your Call Is Important to Us: The Truth About Bulls*** I got to page 5 and was already starting to nod my head in emphatic agreement, by page 25 I’m grinning in rueful self-recognition…and so on…I may be running amok with an Uzi by the end.
But seriously folks - we live in a society in which cynicism is the last refuge of the disappointed (defeated?) idealist. Of course, we’ve always had master shovelers of biosolids. What’s different in the 21st century is the
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