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Mary Schmidt Marketing Troubleshooter

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Idea Pool

Want, Need, Will Pay for - Marketing & Emotion

Mary Schmidt

Oct 12, 2005

Go read Bruce Deboer’s excellent post on his blog - Marketing and Emotion...and then the logic kicks in…“Here hold this puppy, then I’ll tell you the logical reasons to own a dog.”

Hey, you had me at “hold the puppy.”  All goes to if we want something, we’ll find a way to rationalize it. 

Even highly logical seemingly cold people get emotional if you hit the right points of passion - just trash Star Trek to a “cold” engineer sometime and see…which reminds me of how Dr. Spock could always

In Marketing Troubleshooting

Flim-Flam - Snake Oil - Buzz Marketing

Mary Schmidt

Oct 07, 2005

“Buzz” is one of the hot marketer topics these days.  How do you get people talking about you (and saying the right things?)  Is “paid buzzing” a good idea or even ethical?  I can’t say it any better than super-sharp marketer Holly Buchanan - so check out her blog post Is Buzz Marketing Illegal?  (Yes, she’s talking about the ethics of buzzing in the context of marketing to women…but her points apply to men as well.  These days, how much credence does anybody give to a paid spokesperson?)

In Marketing Troubleshooting

“Help, I’ve fallen and can’t get up!”

Mary Schmidt

Oct 07, 2005

This past week I’ve been largely immobile, recovering from some badly pulled back muscles, and thus had a lot of time to “just think.”  In creeping around the house taking care of necessary chores I got to thinking:  what about the “extremely single” market sector?  Sure, some folks are beginning to catch on that us aging baby boomers are a key market and that women make most of the purchase decisions (and we don’t all like pink.)  However, there is a growing segment of our society for whom

In Marketing Troubleshooting

Blogging - Deathless Prose or Waste of Time?

Mary Schmidt

Oct 05, 2005

“We’ve heard that a million monkeys at a million keyboards could produce the complete works of Shakespeare; now, thanks to the Internet, we know that is not true.”  - Robert Wilensky

Of course, some are still debating who really did Shakespeare’s writing.  Did Willie, the ill-educated slob, write all that deathless prose?  Or was it Francis Bacon?  Might have even be Queen Elizabeth (although I think she was probably too busy with things like the Spanish Armada to do much writing for fun.) 

In Marketing Troubleshooting

It’s Google’s world, we just live in it. The ongoing saga

Mary Schmidt

Oct 04, 2005

From Internet News, via Tom Peters wire serviceNext Up, Google Office?  

“Microsoft’s CEO allegedly said he’d crush Google, his company’s rival in search, and the lucrative ad business it engenders. On Tuesday, Google may strike back at Redmond’s heart: Microsoft Office.”

  Google and Sun are holding a press conference at which they’re expected to announce a collaboration to bring StarOffice productivity applications to Google users. Hmmm…couple of things come to mind.  1.  Everything goes

In Marketing Troubleshooting

“Please - can I have another washcloth?”

Mary Schmidt

Oct 03, 2005

My collaborator and fellow NAWBO member, Deborah Weaver Parker, just published an article in NM Biz Weekly on how to turn irate customers into improvement opportunities

She uses an example to which I think just about everybody can relate - hotels and towels.

“... We had reserved a one-bedroom suite with a cot for our daughter. While there were three of us on the reservation, we quickly discovered there were only two sets of towels. The second night they shorted us on towels again. The third

In Marketing Troubleshooting, Pet Peeves

I’m stylin’ with my Ed McMahon ‘tini

Mary Schmidt

Sep 30, 2005

Stay with me here - this starts out rather silly.  There is now an Ed McMahon premium vodka (yes, of Tonight show, sweepstakes and wheelchair pitchman fame), which Seth Godin thinks would be perfect to drink while wearing his Donald Trump watch.  Personally, I’m thinking I could do both while sitting on my Earnest Hemingway “Moulin Rouge” floral sofa.  Now, I don’t know if there really is a Donald Trump watch (if there isn’t, it’s just because he’s not thought of it yet.) But, such things

In Marketing Troubleshooting

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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