Feb 01, 2006
We bloggers blog endlessly about - well - blogging. And, some folks get pretty impatient with us “Yeah, yeah, Mary - it’s great, you love it. But I’m up to my eyeballs now. How can the palavering help my business?” and, “What the heck are you talking about with all this Web 2.0 stuff?”
Well, this week, I’m walking my talk - that the line between blogging and “web sites” is disappearing. And, that’s part of Web 2.0 - it’s all about functionality and interaction. All the software
Jan 30, 2006
I spent the weekend in Taos Ski Valley, which has some of the steepest and longest runs in the country. And, they have a world-class ski school and great services for all types and ages of skiers. It’s more than snow and mountains - it’s a top-notch customer-loyalty system. But, what started the whole system?
Passion. The founder Ernie Blake poured his spirit and his funds into developing the valley. He was tough and single-minded (by all accounts) and yet encouraged (browbeat?) a lot of
Jan 23, 2006
Google has become a world-shaking force to those of us who work in the virtual world. We blog our brains out analyzing trends and technologies, writing long essays and talk, talk, talking. All of which I love. However, my client base doesn’t want to talk theory, they need to quickly know fundamentals such as, “Should I do ‘pay per click?‘“and “Are Adwords a good idea?” Maybe, maybe not. Here’s why.
One New York Times article headline was “How Google Took the Work out of Selling
Jan 17, 2006
From market research firm Forrester:
Emotive Network activities “online activities that involve users connecting with others in mutual interest or support” now involve more than 60% of online Europeans. These Emotive Network users are an attractive group for marketers and retailers: They are the online users with most experience, are very active online, and are willing to spend on the Net. To reach them, advertisers must research how their behavior influences their product purchasing decisions
Jan 16, 2006
I’m currently reading Your Call Is Important to Us: The Truth About Bulls*** I got to page 5 and was already starting to nod my head in emphatic agreement, by page 25 I’m grinning in rueful self-recognition…and so on…I may be running amok with an Uzi by the end.
But seriously folks - we live in a society in which cynicism is the last refuge of the disappointed (defeated?) idealist. Of course, we’ve always had master shovelers of biosolids. What’s different in the 21st century is the
Jan 12, 2006
As Seth Godin ponders “Google making us sloppy. “ We increasingly don’t worry about little things like spelling since we assume - correctly more often than not - that Google is brilliant and will give us results if we just get “close enough.” As a former Honors English student, I’m deeply disturbed (even though I’ve long forgotten a lot of the rules, they’re still rules.) But, the thought that really disturbs me is what if the people posting all that info are equally as sloppy? These days
Jan 12, 2006
Of course, there is much - um - truth to the old saying, “There’s two sides to every story, and then there’s the truth.” However, we marketers have to be vigilant that we don’t get so wrapped up in the selling that it becomes easy, even expected, to spin the truth more and more - until it’s non-existent (along with our integrity). Once we get started, it can be hard to stop - particularly when we’re under pressure to produce and have little things like mortgages, aging parents, and kids’
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- Stop “Educating” Your Customer.
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