Jan 12, 2006
Of course, there is much - um - truth to the old saying, “There’s two sides to every story, and then there’s the truth.” However, we marketers have to be vigilant that we don’t get so wrapped up in the selling that it becomes easy, even expected, to spin the truth more and more - until it’s non-existent (along with our integrity). Once we get started, it can be hard to stop - particularly when we’re under pressure to produce and have little things like mortgages, aging parents, and kids’
Jan 10, 2006
As I’m sure many a Southern belle homecoming queen has lamented in her post-game years. This tale of woe applies to web sites as well. Businesses leap onto the Web - invest in a real purty site, spend money (and time) to get their search engine rankings up - and yet they’re not making money.
Well, here’s the thing - it’s simply not enough to look good and be popular out here on the Web - we’ve also got to deliver value (real and/or perceived) to our visitors and customers.
Jan 06, 2006
I know otherwise bright, mature people that - when faced with something that doesn’t fit their world view (or makes them uncomfortable) - say exactly this. Nuh-uh, You can’t make me! On such do marketing campaigns (and governments and companies) rise and fall. (Too bad this isn’t a podcast so you could hear the utterly dismissive tone in the “NO!” statement. Ouch - alrighty then - we’ll move right along to the next topic. How ‘bout dem Bears?)
Reinforce what people already believe and
Dec 15, 2005
Andrew Field, a printer in Montana (where they seem to have more cows than people) spotted an untapped market and voila! Web Success. This guy was Web 2.0 before there was a 2.0 (1998). He recognized a great unserved market - all the small businesses and sole proprietors using MS Office that wanted quaility printing. He ponied up for a good web system (albeit on the cheap from “Wall Street refugee” it was still $100,000). Implemented the web site, added humans for the all-important
Dec 14, 2005
Warning: If you think web sites are marketing bla-blah commodities or that blogs are self-indulgent drivel - you probably won’t like this post. If you’re still learning your way on the Web and want to really move ahead, read on.
I still run across otherwise smart people who “just want an on-line brochure” (and want it cheap.) Then they complain they never get results from their site. Of course, they’ve also not spent any time working on the site - looking at their stats, adding new
Dec 13, 2005
As I mutter to myself every month when paying the bills.
Interesting Strategy + Business article re a new Booz Allen Hamilton study looking at R&D spending. Turns out spending big bucks doesn’t guarantee revenue results. Of course, any of us who have worked with some of the top innovators know that a lot is done in the labs that is never commercially viable - and shouldn’t be expected to do so. Otherwise, you kill innovation. When I worked in product development at NEC back in the 80s,
Dec 09, 2005
So sayeth a long-time friend and client (and salesman extraordinaire)
How much do we share with the market, our prospects, our customers? It’s something many of us struggle with - whether we’re selling space shuttle software or accounting services. Where’s the fine line between enough to interest people and giving away all the goodies? It’s a discussion my collaborators at Bare Feet Studios and I have fairly often, as we’re all in the “expert” biz.
Of course, it’s important to
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