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Mary Schmidt Business Builder & Renovator


Idea Pool

Wave and Particle

Mary Schmidt

Feb 23, 2006

“God runs electromagnetics by wave theory on Monday, Wednesday, and Friday, and the Devil runs them by quantum theory on Tuesday, Thursday, and Saturday.” - Sir William Bragg

Makes as much sense to me as anything else.  My brain literally hurts when I try to wrap it around things like quantum theory. (My set of brain cells that could even remotely comprehend wave and particle probably died at the Lambda Chi Tradewinds party of 1977). 

But, as much as that hurts - I can at least excuse it by

In Marketing Troubleshooting, Pet Peeves

Missing the point of blogs

Mary Schmidt

Feb 20, 2006

Slate is talking Twilight of the Blogs.  Apparently, “blogs have peaked.”  Well, sorry, Slate but you’re wrong.  Like many others who are constantly analyzing blogs, the on-line pub just flat misses the point (and power) of blogging.  It’s not an industry, product or trend - it’s a way of communicating. And, communicating never goes out of style (sloppy as it may be at times.)  What is changing is that the spin power of media, ad agencies, and governments is rapidly diminishing.  It’s tough to

In Marketing Troubleshooting, Web Bytes

Reading is for nerds. 

Mary Schmidt

Feb 16, 2006

nerd Most people don’t like to read - which I admit I cannot understand, down to the very core of my nerdy being.  We hear that we’ve got 2 seconds max to get people’s attention in an email.  Three seconds to grab a visitor to a web site.  And, successful political campaigns have been largely reduced to the candidate who doesn’t intimidate us with their smarts and has the simplest sound bites (lie, truth, whatever, it don’t matter none - as long as it’s simple and - oh yes - grabby). 


In Marketing Troubleshooting

Tired of blah-blah seminars?

Mary Schmidt

Feb 13, 2006

Tired of juggling your schedule and/or driving all over for business seminars that are often little more than stale sales pitches?  Well, my Real-World Roundtable is now a tele-seminar series, with extras including an e-letter and special pricing for personal consultation. To participate, all you need is a credit card and a phone.  We’ll be talking down & dirty, nitty-gritty about strategy, branding and marketing tactics. 

This series is limited to 25 participants and I promise - no

In Start-Up Sanity Checks, Marketing Troubleshooting

Is Adult Learning an Oxymoron?

Mary Schmidt

Feb 09, 2006

Winston Churchill “Personally I’m always ready to learn, although I do not always like being taught.” - Winston Churchill.

This quote comes to mind as I work on my new on-line office.  As much as I love to learn, I was all “webbed out” by yesterday.  The Bare Feet Studios Geek Queen and Da Brain (Roxanne and Shane) always very patiently explain to me why, why not, how, where, etc. - but there are times I just do not want to be taught! 

Things that appear simple - such as adding a PayPal button -  go all, as

In Marketing Troubleshooting

Super Bowl? Super Yawn.

Mary Schmidt

Feb 08, 2006

It’s now Wednesday and I still don’t know (or care) who won. Not that I have anything against football. I grew up in a family of devout OU (Boomer Sooner!) fans and Mom is glued to all the games all weekend. I’m just not interested. Which brings me to advertising. Is it done for the “right” reasons? (more about that in a sec) Is it reaching the right people? (even if the audience is the perfect demographic target for the product and your pitch is riveting - will they all be in the bathroom

In Marketing Troubleshooting

Bartender Mktg. Model

Mary Schmidt

Feb 04, 2006

As regular readers know, I love a good martini and making one is an art.  Which brings me to “bartender marketing.”  If only all of us were as skilled at building customer loyalty as a top-notch bartender!

I meet a friend once a month at Mykonos, a local Greek restaurant with a lovely low-key bar.  When Jim sees me walk in, he starts making my vodka ‘tooni, up, very dry (with three olives, yes, indeedy.)  And, it’s so cold it’s almost chunky.  And, he also remembers my friend’s wine order. 

In Marketing Troubleshooting

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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