Jan 23, 2006
Google has become a world-shaking force to those of us who work in the virtual world. We blog our brains out analyzing trends and technologies, writing long essays and talk, talk, talking. All of which I love. However, my client base doesn’t want to talk theory, they need to quickly know fundamentals such as, “Should I do ‘pay per click?‘“and “Are Adwords a good idea?” Maybe, maybe not. Here’s why.
One New York Times article headline was “How Google Took the Work out of Selling
Jan 17, 2006
From market research firm Forrester:
Emotive Network activities “online activities that involve users connecting with others in mutual interest or support” now involve more than 60% of online Europeans. These Emotive Network users are an attractive group for marketers and retailers: They are the online users with most experience, are very active online, and are willing to spend on the Net. To reach them, advertisers must research how their behavior influences their product purchasing decisions
Jan 16, 2006
I’m currently reading Your Call Is Important to Us: The Truth About Bulls*** I got to page 5 and was already starting to nod my head in emphatic agreement, by page 25 I’m grinning in rueful self-recognition…and so on…I may be running amok with an Uzi by the end.
But seriously folks - we live in a society in which cynicism is the last refuge of the disappointed (defeated?) idealist. Of course, we’ve always had master shovelers of biosolids. What’s different in the 21st century is the
Jan 12, 2006
As Seth Godin ponders “Google making us sloppy. “ We increasingly don’t worry about little things like spelling since we assume - correctly more often than not - that Google is brilliant and will give us results if we just get “close enough.” As a former Honors English student, I’m deeply disturbed (even though I’ve long forgotten a lot of the rules, they’re still rules.) But, the thought that really disturbs me is what if the people posting all that info are equally as sloppy? These days
Jan 12, 2006
Of course, there is much - um - truth to the old saying, “There’s two sides to every story, and then there’s the truth.” However, we marketers have to be vigilant that we don’t get so wrapped up in the selling that it becomes easy, even expected, to spin the truth more and more - until it’s non-existent (along with our integrity). Once we get started, it can be hard to stop - particularly when we’re under pressure to produce and have little things like mortgages, aging parents, and kids’
Jan 10, 2006
As I’m sure many a Southern belle homecoming queen has lamented in her post-game years. This tale of woe applies to web sites as well. Businesses leap onto the Web - invest in a real purty site, spend money (and time) to get their search engine rankings up - and yet they’re not making money.
Well, here’s the thing - it’s simply not enough to look good and be popular out here on the Web - we’ve also got to deliver value (real and/or perceived) to our visitors and customers.
Jan 06, 2006
I know otherwise bright, mature people that - when faced with something that doesn’t fit their world view (or makes them uncomfortable) - say exactly this. Nuh-uh, You can’t make me! On such do marketing campaigns (and governments and companies) rise and fall. (Too bad this isn’t a podcast so you could hear the utterly dismissive tone in the “NO!” statement. Ouch - alrighty then - we’ll move right along to the next topic. How ‘bout dem Bears?)
Reinforce what people already believe and
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- Brain Food
- Do Good. Do Well.
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- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes