Nov 28, 2005
Seth Godin’s post on the inanity of the American consumer - as illustrated by the combo toaster/egg poacher/ham warmer - highlights the challenges not only of the holiday season but of marketing in general. How do we differentiate our products and/or services in a way that the customers will value (and buy more than once)? And, are we thinking “niche” when in reality heading toward a “dead-end?”
For example, does anybody really need any of the things sold in the Sharper Image
Nov 22, 2005
Yes, it’s possible to never have a bad hair day again (at least if you’re California)...We’ve got mobile windshield repair, dog groomers…why not hair dressers? Via Iconoculture: On-site hair cuts.
Hmmm…so what could you bring to your customers that would: a. make their lives easier; b. create/increase their loyalty to you? (And, how can you do it at a profit? That’s the devil in the details.)
(Personally, I’d like plumbers and home repair people that had hours after five - and told you
Nov 17, 2005
Yesterday, I held a Web Pro teleseminar with my collaborator, Roxanne Darling of Bare Feet Studios. We were talking to several of my fellow NAWBO-NNM members (National Association of Women Business Owners) about all things Web - Web 2.0, how to get better results with search engines, Google’s mysterious ways, and (natch) blogging. We who are already out here in the blogosphere forget than some folks are so busy in real life they’re still catching up on what blogging is and its potential (or
Nov 08, 2005
Via Iconoculture” Temporary tattoos with emergency contact info give parents low-tech peace of mind” Hmmm…so, what’s not to like? Well, they might not be cool enough for the kids. Even toddlers have very specific ideas about such. They may still be mostly pre-verbal, but they know “NO” very well. Or, the company doesn’t get the word out to enough people (But, Iconoculture is certainly helping.)
Another one of those low-tech (no-tech) moneymakers - right up there with the ubiquitous
Nov 04, 2005
It’s Friday, my synapses are fried and - well - I thought this was a fun photo with which to kick off the weekend edition of Mary’s Blog.
But seriously folks, it’s okay to have some fun here and there, even (especially) in business. Particularly if you want to stand out from the crowd. It’s better to go for one big “OUCH” and quick rejection versus prolonged tap dancing with potential employers or clients. They’re eventually going to meet your “inner alien” anyway, so get it right out
Nov 02, 2005
There’s a lot of buzz amongst marketers about - well - buzz/WOM (Word of Mouth), and how to measure it. And, some companies are even selling marketing programs to artificially create buzz. Maybe I’m getting cranky in my middle years, but I just don’t think “fake buzz” will ever work (at least not for long). And, it shouldn’t - customers deserve (and appreciate) real value, not marketing speak. Marketing hoo-ha is hoo-ha, no matter how it’s packaged.
As John Moore at Brand Autopsy
Oct 29, 2005
Seth Godin reports the NYT hates the new “Odd Couple” with Nathan Lane & Matthew Broderick. Which brings us to the “so what” factor. The show has booked $21M in advance tickets due to, in Seth’s opinion, which I share: 1. Am Ex’s special offer to Gold Card members; 2. Lane and Broderick’s reputation (their brand.) So, if the show is terrible, will this impact Lane & Broderick’s brand? Maybe. Maybe Not. Here’s why I think Maybe Not:
1. When I lived in Philly, one of my great weekend
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