Nov 02, 2005
There’s a lot of buzz amongst marketers about - well - buzz/WOM (Word of Mouth), and how to measure it. And, some companies are even selling marketing programs to artificially create buzz. Maybe I’m getting cranky in my middle years, but I just don’t think “fake buzz” will ever work (at least not for long). And, it shouldn’t - customers deserve (and appreciate) real value, not marketing speak. Marketing hoo-ha is hoo-ha, no matter how it’s packaged.
As John Moore at Brand Autopsy
Oct 29, 2005
Seth Godin reports the NYT hates the new “Odd Couple” with Nathan Lane & Matthew Broderick. Which brings us to the “so what” factor. The show has booked $21M in advance tickets due to, in Seth’s opinion, which I share: 1. Am Ex’s special offer to Gold Card members; 2. Lane and Broderick’s reputation (their brand.) So, if the show is terrible, will this impact Lane & Broderick’s brand? Maybe. Maybe Not. Here’s why I think Maybe Not:
1. When I lived in Philly, one of my great weekend
Oct 26, 2005
According to a report from In-stat:
Fully 9.4 percent of the 193 million wireless subscribers today have made it their primary phone, In-Stat said. That percentage is expected to increase from 23 percent to 37 percent in 2009, when the number of wireless subscriber in the United States is expected to reach 240 million
I’m one of the millions whose wireless is now also my only home number. Which seemed like a good idea. Recently, however, reception in my house has gone from bad to worse
Oct 21, 2005
As a self-employed “hired gun” I do a lot of collaboration, which means “Mary Schmidt” frequently pops up next to different company and group names in articles, announcements, and proposals - sometimes all at once. In one case, I may be the designated “strategic planner” In another, the “web expert” (ha). In yet another, I’m listed as “the marketing guru” (eek) And so on. This understandably confuses some people. “Who are you working for these days, Mary?” they ask with a concerned look
Oct 19, 2005
Stay with me here - I’m doing the “wander all over the place to make a point at the end” thing. In going in for my monthly root canal renovation check-up (don’t ask) I wonder why the heck dentists always flock together - after all, they’re competing and it seems like we have enough in Albuquerque for all 675,000 of us to get personal attention to each individual tooth. Also, why do wonderful television shows fail while ho-hum run-of-the-mill stuff like “Yes, Dear” (1) seems to be on
Oct 18, 2005
From the OPEN site - starting tonight in Miami:
OPEN Adventures in Entrepreneurship is an offline/online investigation into the challenges and solutions confronting entrepreneurs as they strive to develop and grow their businesses. The event begins in Miami, with a discussion led by Sir Richard Branson and sponsored by OPEN, intended to emphasize the importance of innovation and inspiration as key ingredients in successful Entrepreneurship.
The event will then continue online for three
Oct 13, 2005
It’s bill paying time again (why does this seem to happen every week?) which gets me to thinking about the differences between customer service and customer processing. On my city water bill, they explicitly state “do not include any correspondence.” Nah, wouldn’t want to make it easy for a customer to communicate regarding a dispute or suggestion, now would we? And, don’t we all love those emails thanking us for our online order or payment and telling us to not reply, our email won’t be
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- Tough Love for Entrepreneurs—Three Tips
- Three Things A Customer Service Rep Should Never Say
- A Reality Check: Super Bowl Ads
- Here’s a Wild Idea: Make Products, Not Ads.
- You Never Know When You May Need an Old Idea. Here are Three.
- “Mama Don’t Text.”
- Failure is a Self-Fulfilling Prophecy
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes