Feb 28, 2006
One of my “sales training soapbox” points has long been: There are three things to know. 1. What a customer wants. 2. What they need and 3. What they will pay for. And, these are often three different things. To throw another spanner in the works, what I (or you) think is a surefire barn-burner sales point may not even interest the prospective customer. Or, it could actually be a negative to them. (“Hey, why should I pay for that? I don’t need it!”)
A recent post over at Publishing
Feb 23, 2006
Question: Where did we as a civilization and business culture lose sight of the fact that we’re all people? Hmmm. Did we ever really want to acknowledge that? It’s a lot easier to hurt or scam a faceless other than a real person.
Marketers bombard their fellow human beings with ka-ka they personally wouldn’t want (or believe); cutting heads has become an accepted and applauded way to “improve results” and our business communications are increasingly impersonal (You gave us your money, now go
Feb 23, 2006
“God runs electromagnetics by wave theory on Monday, Wednesday, and Friday, and the Devil runs them by quantum theory on Tuesday, Thursday, and Saturday.” - Sir William Bragg
Makes as much sense to me as anything else. My brain literally hurts when I try to wrap it around things like quantum theory. (My set of brain cells that could even remotely comprehend wave and particle probably died at the Lambda Chi Tradewinds party of 1977).
But, as much as that hurts - I can at least excuse it by
Feb 20, 2006
Slate is talking Twilight of the Blogs. Apparently, “blogs have peaked.” Well, sorry, Slate but you’re wrong. Like many others who are constantly analyzing blogs, the on-line pub just flat misses the point (and power) of blogging. It’s not an industry, product or trend - it’s a way of communicating. And, communicating never goes out of style (sloppy as it may be at times.) What is changing is that the spin power of media, ad agencies, and governments is rapidly diminishing. It’s tough to
Feb 16, 2006
Most people don’t like to read - which I admit I cannot understand, down to the very core of my nerdy being. We hear that we’ve got 2 seconds max to get people’s attention in an email. Three seconds to grab a visitor to a web site. And, successful political campaigns have been largely reduced to the candidate who doesn’t intimidate us with their smarts and has the simplest sound bites (lie, truth, whatever, it don’t matter none - as long as it’s simple and - oh yes - grabby).
Feb 13, 2006
Tired of juggling your schedule and/or driving all over for business seminars that are often little more than stale sales pitches? Well, my Real-World Roundtable is now a tele-seminar series, with extras including an e-letter and special pricing for personal consultation. To participate, all you need is a credit card and a phone. Weâ€™ll be talking down & dirty, nitty-gritty about strategy, branding and marketing tactics.
This series is limited to 25 participants and I promise - no
Feb 09, 2006
“Personally I’m always ready to learn, although I do not always like being taught.” - Winston Churchill.
This quote comes to mind as I work on my new on-line office. As much as I love to learn, I was all “webbed out” by yesterday. The Bare Feet Studios Geek Queen and Da Brain (Roxanne and Shane) always very patiently explain to me why, why not, how, where, etc. - but there are times I just do not want to be taught!
Things that appear simple - such as adding a PayPal button - go all, as
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