Jan 06, 2006
I know otherwise bright, mature people that - when faced with something that doesn’t fit their world view (or makes them uncomfortable) - say exactly this. Nuh-uh, You can’t make me! On such do marketing campaigns (and governments and companies) rise and fall. (Too bad this isn’t a podcast so you could hear the utterly dismissive tone in the “NO!” statement. Ouch - alrighty then - we’ll move right along to the next topic. How ‘bout dem Bears?)
Reinforce what people already believe and
Dec 15, 2005
Andrew Field, a printer in Montana (where they seem to have more cows than people) spotted an untapped market and voila! Web Success. This guy was Web 2.0 before there was a 2.0 (1998). He recognized a great unserved market - all the small businesses and sole proprietors using MS Office that wanted quaility printing. He ponied up for a good web system (albeit on the cheap from “Wall Street refugee” it was still $100,000). Implemented the web site, added humans for the all-important
Dec 14, 2005
Warning: If you think web sites are marketing bla-blah commodities or that blogs are self-indulgent drivel - you probably won’t like this post. If you’re still learning your way on the Web and want to really move ahead, read on.
I still run across otherwise smart people who “just want an on-line brochure” (and want it cheap.) Then they complain they never get results from their site. Of course, they’ve also not spent any time working on the site - looking at their stats, adding new
Dec 13, 2005
As I mutter to myself every month when paying the bills.
Interesting Strategy + Business article re a new Booz Allen Hamilton study looking at R&D spending. Turns out spending big bucks doesn’t guarantee revenue results. Of course, any of us who have worked with some of the top innovators know that a lot is done in the labs that is never commercially viable - and shouldn’t be expected to do so. Otherwise, you kill innovation. When I worked in product development at NEC back in the 80s,
Dec 09, 2005
So sayeth a long-time friend and client (and salesman extraordinaire)
How much do we share with the market, our prospects, our customers? It’s something many of us struggle with - whether we’re selling space shuttle software or accounting services. Where’s the fine line between enough to interest people and giving away all the goodies? It’s a discussion my collaborators at Bare Feet Studios and I have fairly often, as we’re all in the “expert” biz.
Of course, it’s important to
Dec 07, 2005
Over the years, I’ve heard the “unprofessional” sniping about myself and others - usually happens when somebody is having a really good time. And, Heavens forbid we should ever show personality (or admit human frailty) to our customers. Despite all the studies and reports documenting that it’s more effective and lucrative to show personality (and yes, have fun) many companies still do deadly dull, safe marketing speak and maintain the stiff shirt professional facade. This while they
Dec 06, 2005
(And, you may need more than one box - if you’ve got more than one target market…)
I met with a new client yesterday, doing one of my “Entrepreneur Sanity Checks” which got me to thinking once again (uh-oh!) about the challenges of new ventures.
Tom Peters believes not only should we think way outside the box, but we should burn the darned thing. And, I’m all for thinking creatively and taking gutsy leaps. However, I also believe you need to start with the box. Otherwise, you can
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