Mar 07, 2006
I got the following comment from Heather in the UK on yesterday’s post, Lotsa Choices = Less Sales. Think it’s worth highlighting in a separate post, as it speaks to one of the big challenges we bloggers face - delivering value to readers versus writing for fun, to impress each other and to gain Technorati popularity. (And, as much as I love gazing at my own navel, it’s dark in there.)
I own a tiny business
I offer very little choice â€“ I canâ€™t compete with any of the large chain
Mar 06, 2006
Discuss amongst yourselves: In the effort to satisfy customers’ every need and want, is it possible to do just the opposite? Giving them too many choices can be both frustrating and confusing, leading to less business.
I got to thinking about this as I was cruising the new gigantic Raley’s just down the street. I counted not one, not two, but at least 10 different brands of canned black-eyed peas. And, within those brands, I could chooose with bacon, without, with jalapenos, with
Mar 02, 2006
Quick, what is your immediate reaction to this? Me? I see “scam” flashing in bright red lights. They’re going to have all kinds of conditions before (if ever) you get your money back. (Imagine “GAR-an-teed!” drawled by a sweaty Burl Ives, in a wrinkled white suit, holding a bottle of cure-all and you’ll be on my wave length.)
My blogging buddy, Bruce Fryer (you meet the nicest people here in blogville) recently suffered through Logo Limbo. He made the mistake of taking an online logo
Mar 01, 2006
This morning, as I read Raley’s grand opening circular with all those low, low prices, I got to thinking about - yep - pricing. Now, I’m a big proponent of value pricing (versus cost plus, which is what a lot of people still use), but it’s tricky to do. And, it doesn’t mean that you can charge premium, regardless of how you perceive, measure your value. It’s the market’s perception that counts.
If I’m going to buy asparagus, I’d much rather pay $1 a pound than $4, since supermarket
Feb 28, 2006
Great example of small-town small biz getting customer service right: A friend of mine recently took her car to the mechanic since it was making really loud and scary noises, plus she had a burnt-out taillight. The shop did their best, but couldn’t reproduce the problem and so the only thing they ended up doing was replacing a light bulb. My friend said she braced herself for a bill of at least $40. But, nope! “That’ll be a $1.49” for the light bulb. See, she had spent about $800 the
Feb 28, 2006
One of my “sales training soapbox” points has long been: There are three things to know. 1. What a customer wants. 2. What they need and 3. What they will pay for. And, these are often three different things. To throw another spanner in the works, what I (or you) think is a surefire barn-burner sales point may not even interest the prospective customer. Or, it could actually be a negative to them. (“Hey, why should I pay for that? I don’t need it!”)
A recent post over at Publishing
Feb 23, 2006
Question: Where did we as a civilization and business culture lose sight of the fact that we’re all people? Hmmm. Did we ever really want to acknowledge that? It’s a lot easier to hurt or scam a faceless other than a real person.
Marketers bombard their fellow human beings with ka-ka they personally wouldn’t want (or believe); cutting heads has become an accepted and applauded way to “improve results” and our business communications are increasingly impersonal (You gave us your money, now go
Contact Mary Schmidt Today!
- Stop “Educating” Your Customer.
- Nobody Cares What “I” Want or Think.
- “WHY CAN’T THEY JUST TELL THE STORY??!!!!”
- Advertise with Google! It’s Simple! It’s Cheap! It’s Easy! (Not)
- But what if your customers will BUY a faster horse?
- The Illusion of “Incremental” Changes
- Can You Grow Out of (in) a Stagnant Market?
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