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Mary Schmidt Marketing Troubleshooter

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Idea Pool

Bartender Mktg. Model

Mary Schmidt

Feb 04, 2006

As regular readers know, I love a good martini and making one is an art.  Which brings me to “bartender marketing.”  If only all of us were as skilled at building customer loyalty as a top-notch bartender!

I meet a friend once a month at Mykonos, a local Greek restaurant with a lovely low-key bar.  When Jim sees me walk in, he starts making my vodka ‘tooni, up, very dry (with three olives, yes, indeedy.)  And, it’s so cold it’s almost chunky.  And, he also remembers my friend’s wine order. 

In Marketing Troubleshooting

Blog or web site? Web 2.0?  What?  What?

Mary Schmidt

Feb 01, 2006

We bloggers blog endlessly about - well - blogging.  And, some folks get pretty impatient with us “Yeah, yeah,  Mary - it’s great, you love it.  But I’m up to my eyeballs now.  How can the palavering help my business?”  and, “What the heck are you talking about with all this Web 2.0 stuff?”

Well, this week, I’m walking my talk - that the line between blogging and “web sites” is disappearing.    And, that’s part of Web 2.0 - it’s all about functionality and interaction.  All the software

In Marketing Troubleshooting

“Or they’d kill themselves.”

Mary Schmidt

Jan 30, 2006

Taos Kachina Peak

I spent the weekend in Taos Ski Valley, which has some of the steepest and longest runs in the country. And, they have a world-class ski school and great services for all types and ages of skiers. It’s more than snow and mountains - it’s a top-notch customer-loyalty system.  But, what started the whole system?

Passion. The founder Ernie Blake poured his spirit and his funds into developing the valley. He was tough and single-minded (by all accounts) and yet encouraged (browbeat?) a lot of

In Start-Up Sanity Checks, Marketing Troubleshooting

Advertising in the Age of Google:  does it work?

Mary Schmidt

Jan 23, 2006

Google has become a world-shaking force to those of us who work in the virtual world.  We blog our brains out analyzing trends and technologies, writing long essays and talk, talk, talking.  All of which I love.  However, my client base doesn’t want to talk theory, they need to quickly know fundamentals such as, “Should I do ‘pay per click?‘“and “Are Adwords a good idea?”  Maybe, maybe not.  Here’s why.

One New York Times article headline was “How Google Took the Work out of Selling

In Marketing Troubleshooting

Did you miss the blogging boat?

Mary Schmidt

Jan 17, 2006

From market research firm Forrester:

Emotive Network activities “online activities that involve users connecting with others in mutual interest or support” now involve more than 60% of online Europeans. These Emotive Network users are an attractive group for marketers and retailers: They are the online users with most experience, are very active online, and are willing to spend on the Net. To reach them, advertisers must research how their behavior influences their product purchasing decisions

In Marketing Troubleshooting, Web Bytes

Of Customer Service & Bovine Biosolids

Mary Schmidt

Jan 16, 2006

bs

I’m currently reading Your Call Is Important to Us: The Truth About Bulls***  I got to page 5 and was already starting to nod my head in emphatic agreement, by page 25 I’m grinning in rueful self-recognition…and so on…I may be running amok with an Uzi by the end. 

But seriously folks - we live in a society in which cynicism is the last refuge of the disappointed (defeated?) idealist.  Of course, we’ve always had master shovelers of biosolids.  What’s different in the 21st century is the

In Marketing Troubleshooting

Sloppy is as sloppy does. 

Mary Schmidt

Jan 12, 2006

As Seth Godin ponders “Google making us sloppy. “  We increasingly don’t worry about little things like spelling since we assume - correctly more often than not - that Google is brilliant and will give us results if we just get “close enough.”  As a former Honors English student, I’m deeply disturbed (even though I’ve long forgotten a lot of the rules, they’re still rules.)  But, the thought that really disturbs me is what if the people posting all that info are equally as sloppy? These days

In Marketing Troubleshooting

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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