Mar 16, 2006
I just came from a meeting with a local executive and in the course of the conversation re next steps, meetings, etc. - he noted, “I just throw away business cards once I put you in Outlook.” My joking response was, “But, mine are so pretty!” That got me to thinking about marketing “fluff stuff.”
So, two sanity checkpoints:
1. The business card is just a little piece of paper - no matter how pretty. Simply passing it out isn’t going to get you very far - particularly these days when
Mar 10, 2006
Update: If you’re looking for the shop, I’ve closed it temporarily for some renovation. If you’d like to talk about your needs - drop me a line or call. I’m always happy to chat and offer special rates for “Mom & Pops.”
I just set up a little Mom & Pop Shop here in my virtual office. Why? I got tired of hearing, “I’d love to work with you, but we just can’t afford it.” Now, I can blather on all day about value and experience, but at the end of the day, folks only have so much money to
Mar 09, 2006
This seems to be my day for “simply” sending you along to links. But, this one, Negative word of mouth hurts retailers speaks to one of the blind spots I see with clients in discussing WOM (Word-of-Mouth) viral, grassroots, guerilla (pick your buzz word) marketing.
Here’s the scary number, quoted in the post, from a Wharton study: “out of 100 dissatisfied customers a retailer stands to lose between 32 and 36 current or potential customers.” Ack and Eek! Increase that by a factor of ten
Mar 08, 2006
Ah, here’s another one of those things that confuses the heck out of non-marketers (and we wonder why we get so little respect sometimes.) A bunch of the fellas in blogville are getting into a tussle over marketing expert Jack Trout’s column Is Word of Mouth All It’s Cracked Up to Be? in that hotbed of innovative, progressive thinking, Forbes magazine. (Full disclosure: I read Forbes, even enjoy/learn from many of the articles. But this is also the pub with columnists who make statements
Mar 08, 2006
Okay, yes, I am a woman and we consider shopping both a social activity and a competitive sport. And, with spring springing all over, the shopping urge is really kicking in. However, it’s not all fun - I also work with clients who sell retail - so when I’m trying on clothes, buying wine and such - it’s also - ahem - market research (yeah, yeah, that’s it!)
So, what is it with retailers? Could it be that most are run by men? Or, have the head honchos/honchorettes never tried on a swimsuit
Mar 08, 2006
No wonder so many people think we marketers are full of it. I just got this in an e-letter:
Elevating Your Game to Consumer-Centric Merchandising…
See how a combination of Consumer Intelligence, Demand Intelligence and Market Intelligence are used to build the foundation for a truly Consumer-Centric Retail Organization.
Now, this is from a group that gives a lot of good advice and data - but one has to first wade through this type of title hoo-ha (if you have the time and will).
Mar 08, 2006
I frequently hear this from technology companies when they’re looking to hire engineers as salespeople or marketers. Well, sure, one needs to understand the fundamentals, but many of the products (sorry, guys) really aren’t that complicated when you look at them in terms of feature/function/customer benefit. And, of course, if you’re talking to a techie at the customer’s company, you should always have your own super-techie ready to talk to them in their own bits and bytes, feeds and speeds,
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