Jan 25, 2016
From Keeping It Human, How to Humanize Social Media, “Mindfulness is the Human Operating System.”
Being Human in Social Media and Content Marketing Means Being Mindful
That PITA. You know it when you experience it. It’s that ‘pain in the ass’ person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted.
What happens when, God
Jan 12, 2016
Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888. Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market. The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took
Jan 06, 2016
There’s neither passion nor power in “like.”
Queen Elizabeth I wasn’t liked. Elizabeth Taylor wasn’t liked. President Obama isn’t liked. FDR, whom many deem one of our greatest presidents, was both loved and absolutely loathed…but few, if any people, ever liked him (In fact, he was not one of the “in crowd” in school, but I digress…) If you think the things people say about the Obamas are awful, you should read what some said about FDR and Eleanor. And, I’m pretty sure nobody ever said,
Dec 15, 2015
“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short) Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.
Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)
1. Never write anything you don’t want to be out there forever, for anybody
Dec 08, 2015
I’m doing a website review project for a client—they’ve got a professional, fast-loading site with many unique visitors. The issue is conversion. And, so it goes. Pretty doesn’t always sell. Creativity doesn’t always lead to results (and, in fact, can hinder them.)
And, then there’s SEO (Search Engine Optimization—which some continue to pitch as the magical answer to all your web marketing problems.) So? They found you. Now what? Will they stay? Will they care? Will they buy? Will they
Sep 16, 2015
If - after months of effort - you find yourself saying one or more of the following:
“They just don’t understand how our product can…(cure cancer, make their teeth whiter, solve world hunger…)
“They just don’t understand our value proposition.”
“They just don’t understand our pricing model.”
Stop! If customers “just don’t understand” - it’s not their problem. It’s also not their job to buy your product, make you profitable, or grok your models or value proposition - particularly if you’re
Aug 06, 2015
Full disclosure: I’m an Aries which means what “I” think or want is OF COURSE what everyone should think or want. Alas, I’m also a realist and know this simply isn’t true.
“I” can be the single most dangerous word when deciding how to develop and launch new businesses or services. Whenever a client starts with the “I like” or “I want” I do my best to steer them back to the reality that customers have their own “I” perspectives. Some of which may make no sense to you or me. However, the
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- Do Good: Eat Local
- Why I Don’t Download Your “Free” Report (or read your article or open your email).
- Mindful Monday: The Value of Sandpaper
- Do Good: Do First Things First.
- Is SEO Crap?
- Avoidable Startup Failure: Emotional Pricing
- Why Entrepreneurs (Everyone) Should Read Poetry
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Mindful Mondays
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes