Feb 19, 2014
(My favorite power boots, more about them in a sec.) Recently, I met with Focus creative agency to talk about my blind spots. (Yes, we all have them, even experienced consultants who’ve been groking and rolling for years. The most difficult client is always ourselves…just like doctors can be the worst patients…and don’t take their own advice…)
They asked what I do for clients. “Marketing Troubleshooter” is interesting, but what do I really DO? After much huhhhing and ummming, (and staring
Feb 10, 2014
Regardless of the type of support, product, service, or industry…B2B, B2C, whatever…
1. “I can’t do that. You’ll have to go to our web site.” In response to—for example—a request to change an email account for paperless billing since you can’t get into the web site. Or, the web site keeps crashing, so you can’t make that “easy” online payment.
2. “I’ll transfer you to someone who’ll take care of that for you! Have a nice day!” And then the system hangs up…or you’re transferred to yet
Feb 03, 2014
Last week, a colleague and fellow member of what we call “The No BS Club” asked me, “How much of ‘marketing’ do you really think works?” We were talking about what I call “color marketing”—brochures, commercials, ads…cute little moppets…dogs and ponies…the “fun” stuff.
It was the end of a long and trying week, so I was in full “no bs” mode. My answer: “Not much.” For example, much of advertising is—ahem—corporate ego reinforcement. That, or some combination of marketer naivete, CEO
Jan 20, 2014
“Google, which dominates much of life on the Internet, has been trying to expand beyond computers and telephones to living rooms, cars and bodies. It made its way a bit further into people’s homes on Monday when it agreed to pay $3.2 billion in cash for Nest Labs, which makes Internet-connected devices like thermostats and smoke alarms.”
Well, so far, so good. (So what?) Google remains a bunch of scary smart Type As in search of a
Jan 14, 2014
“You never know when you might need an old idea.” - Ian McEwan, at Edge, in attacking this year’s question, “What scientific idea is ready for retirement?“post at edge.org.
He’s talking about Aristotle, who was actually wrong about a lot of things…but “his invention of zoology alone was priceless. Would you cast him aside?”
I love a good “intellectual bar fight” as the NYT described Edge (Over the Side With Old Tenets)...and I also love old ideas. Here are three old ideas that should never
Dec 03, 2013
...Another day, more emails from people I don’t know, wanting to “connect.”
The good news/bad news about our always on, online, round the globe economy is that we can “connect” with thousands, even millions of people.
However, do those connections have any real value?
It depends. (Don’t you just hate it when I do that?)
No Value Reality Check
1. You sporadically send out an eletter to thousands of people, but have no way of tracking who opens what. And, you give them no reason to
Nov 18, 2013
Short answer: An actual Go To Market Plan. Done BEFORE they went “commercial.”
It wasn’t necessarily a bad thing to start out with a free service. But…
There should have been a plan (with a schedule) of how they were going to transition to a fee model.
Here’s what’s still missing from Facebook’s strategy (based on what I read, including interviews).
1. An - um - actual strategy. Figuring out ways to pump even more ads our way isn’t it. Nor is telling us they’re perfectly within their
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