Feb 12, 2015
In working with clients to get products to market, I go through a series of reality checks. And, one of the hardest realities is that you really can sell one of anything…to somebody. The “trick” (and how you build a sustainable business) is selling more than one, over and over.
So, here are some of the reality check questions we work through.
1. What makes your product better than others already on the market? Is it a lot better? How? Can we translate that into value? How can we displace
Dec 01, 2014
...or even talked to anyone? Mostly we all stare forward, working hard to avoid eye contact. Maybe we do one of the closed mouth Buddha half-smiles as people enter…but that’s pretty much it. Of course, “elevator pitch” is shorthand for encapsulating your key selling points into a few words of sheer, unforgettable brilliance. Here’s a sanity check for you. In the last meeting where everyone was asked to stand and speak their bit—how many did you remember? Or were you busy obsessing about your
Nov 20, 2014
Earlier this week I re-connected with an old friend and former client. And one of the first things she said was “We owe you an apology about social media.” The folks building her company’s new web site are telling her that the company HAS TO HAVE Facebook, Twitter, etc. (It helps with SEO rankings!) After I told her that I didn’t need an apology (hey! It’s your business)—I also told her that no, they don’t have to have FB, Twitter, etc. They are a professional firm that gets almost all their
Nov 19, 2014
Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.
Banner ads are cheap. There’s a reason. People hate them and they’re (by all reports) ineffective. So why do companies (including—ahem—the New York Times) still have them? Because other
Nov 18, 2014
In biz or life (and you really can’t separate the two, after all)—we all do it. We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.
For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?” Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a
Nov 12, 2014
...or F2F always beats “optics.”
(As many wonder what the heck are “optics” anyway? Exactly. That’s all those photo opps when the poobahs sweep through a coffee shop, or burger stand, or pizza joint for a few minutes, shake a few hands and move on. Maybe hug an old lady. Kiss a baby. Seldom do they actually spend time there, on a regular basis.)
Here in NM, GOP Corngressman Steve Pearce was re-elected with a record number of votes. However, reportedly he was nervous going into the
Nov 05, 2014
Lovely, high-gloss (expensive) brochures. Happy smiling faces on your web site. A rockin’ Facebook page. Professional (expensive) advertising. Great signs. Terrific product packaging.
That’s all “marketing?” Right? Well, yes…but…
All of that can be a complete waste if the customer’s actual experience is disappointing. Here’s a real-world, no-tech F2F experience I had just this week.
I do my best to buy local whenever possible—for everything from auto service to make-up and clothing.
Contact Mary Schmidt Today!
- But what if your customers will BUY a faster horse?
- The Illusion of “Incremental” Changes
- Can You Grow Out of (in) a Stagnant Market?
- The Not-So-Secret Reasons Secret Failed
- You Can Sell One of Anything
- Why You Shouldn’t Hire Me To “Do” Your Social Media Strategy
- Life Changers—Small Things Make a Big Difference
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes