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Mary Schmidt Business Builder & Renovator

Mary

Idea Pool

Why I Don’t Download Your “Free” Report (or read your article or open your email).

Mary Schmidt

Feb 09, 2016

Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?

1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Is SEO Crap?

Mary Schmidt

Feb 04, 2016

cut the crapShort answer: In and of itself, yes. The other day, I heard yet another sad tale of a local company being charged thousands of dollars for SEO.  Unfortunately, they’re not getting results…and the contract they signed, obligating them to pay has nothing obligating the SEO firm to deliver results. So, they’re pretty much stuck. The snake oil salesman touted “guaranteed” results—but the company didn’t get it in writing. So, yes, lots of SEO is crap.

And look who agrees with me.

In our opinion,

In Marketing Troubleshooting, Pet Peeves, Web Bytes

Avoidable Startup Failure: Emotional Pricing

Mary Schmidt

Feb 02, 2016

heart dollars

From Start-Up Failure Rates By Industry, by Kristin Pryor:

If all startups were successful, everyone would be an entrepreneur. Starting up involves risk, a lot of it. There’s a very real probability that your startup will fail. It might have nothing to do with how you ran it, it could be based on a number of factors that are out of your control. Although, it could also be because of the way you ran it. You often need more than good intentions for a solid business plan.

The number one cause

In Start-Up Sanity Checks, Marketing Troubleshooting

Mindfulness is the Human Operating System.

Mary Schmidt

Jan 25, 2016

From Keeping It Human, How to Humanize Social Media, “Mindfulness is the Human Operating System.”

Being Human in Social Media and Content Marketing Means Being Mindful

That PITA. You know it when you experience it. It’s that ‘pain in the ass’ person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted.

What happens when, God

In Brain Food, Mindful Mondays, Marketing Troubleshooting, Pet Peeves

A Patent Isn’t a (Commercial) Product.

Mary Schmidt

Jan 12, 2016

Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888.  Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market.  The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took

In Brain Food, Start-Up Sanity Checks, Marketing Troubleshooting

Being Liked Isn’t (Nearly) Enough

Mary Schmidt

Jan 06, 2016

There’s neither passion nor power in “like.” 

Queen Elizabeth I wasn’t liked. Elizabeth Taylor wasn’t liked. President Obama isn’t liked.  FDR, whom many deem one of our greatest presidents, was both loved and absolutely loathed…but few, if any people, ever liked him (In fact, he was not one of the “in crowd” in school, but I digress…) If you think the things people say about the Obamas are awful, you should read what some said about FDR and Eleanor. And, I’m pretty sure nobody ever said,

In Marketing Troubleshooting, Web Bytes

Emails & Social Media Can Be Great Tools…But…

Mary Schmidt

Dec 15, 2015

“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short)  Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.

Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)

1. Never write anything you don’t want to be out there forever, for anybody

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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