Feb 03, 2014
Last week, a colleague and fellow member of what we call “The No BS Club” asked me, “How much of ‘marketing’ do you really think works?” We were talking about what I call “color marketing”—brochures, commercials, ads…cute little moppets…dogs and ponies…the “fun” stuff.
It was the end of a long and trying week, so I was in full “no bs” mode. My answer: “Not much.” For example, much of advertising is—ahem—corporate ego reinforcement. That, or some combination of marketer naivete, CEO
Jan 20, 2014
“Google, which dominates much of life on the Internet, has been trying to expand beyond computers and telephones to living rooms, cars and bodies. It made its way a bit further into people’s homes on Monday when it agreed to pay $3.2 billion in cash for Nest Labs, which makes Internet-connected devices like thermostats and smoke alarms.”
Well, so far, so good. (So what?) Google remains a bunch of scary smart Type As in search of a
Jan 14, 2014
“You never know when you might need an old idea.” - Ian McEwan, at Edge, in attacking this year’s question, “What scientific idea is ready for retirement?“post at edge.org.
He’s talking about Aristotle, who was actually wrong about a lot of things…but “his invention of zoology alone was priceless. Would you cast him aside?”
I love a good “intellectual bar fight” as the NYT described Edge (Over the Side With Old Tenets)...and I also love old ideas. Here are three old ideas that should never
Dec 03, 2013
...Another day, more emails from people I don’t know, wanting to “connect.”
The good news/bad news about our always on, online, round the globe economy is that we can “connect” with thousands, even millions of people.
However, do those connections have any real value?
It depends. (Don’t you just hate it when I do that?)
No Value Reality Check
1. You sporadically send out an eletter to thousands of people, but have no way of tracking who opens what. And, you give them no reason to
Nov 18, 2013
Short answer: An actual Go To Market Plan. Done BEFORE they went “commercial.”
It wasn’t necessarily a bad thing to start out with a free service. But…
There should have been a plan (with a schedule) of how they were going to transition to a fee model.
Here’s what’s still missing from Facebook’s strategy (based on what I read, including interviews).
1. An - um - actual strategy. Figuring out ways to pump even more ads our way isn’t it. Nor is telling us they’re perfectly within their
Nov 05, 2013
...and neither of them are marketing or service promises.
Long story short. My CenturyLink land line finally completely died. I went without voice service for nearly a week; internet service was sorta of working, sometimes. After three “repairs” - with a different explanation/repair each time. No response to my “urgent care” emails (more about that in a sec.)
So. Time to (*sigh*) make a switch. I had been bombarded by Comcast direct mail. I called the number on the letter. After going
Sep 05, 2013
Now that I have your attention…
Sorry, there isn’t one. In fact, there is never a generic answer to any questions related to starting and sustaining a successful business.
Of course my bank account would be healthier if I’d just tell people there was a no-fail solution…and for only $1995.00 I’ll send you the binders, full of easy, no-fail templates. (And, I’d be sure and write the fine print in itsy-bitsy type, so when the binders didn’t do the trick, it would be your fault, not mine.)
Contact Mary Schmidt Today!
- Mind Share Before Market Share
- Tough Love for Entrepreneurs—Three Tips
- Three Things A Customer Service Rep Should Never Say
- A Reality Check: Super Bowl Ads
- Here’s a Wild Idea: Make Products, Not Ads.
- You Never Know When You May Need an Old Idea. Here are Three.
- “Mama Don’t Text.”
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes