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Mary Schmidt Business Builder & Renovator


Idea Pool

Mindfulness is the Human Operating System.

Mary Schmidt

Jan 25, 2016

From Keeping It Human, How to Humanize Social Media, “Mindfulness is the Human Operating System.”

Being Human in Social Media and Content Marketing Means Being Mindful

That PITA. You know it when you experience it. It’s that ‘pain in the ass’ person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted.

What happens when, God

In Brain Food, Mindful Mondays, Marketing Troubleshooting, Pet Peeves

A Patent Isn’t a (Commercial) Product.

Mary Schmidt

Jan 12, 2016

Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888.  Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market.  The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took

In Brain Food, Start-Up Sanity Checks, Marketing Troubleshooting

Being Liked Isn’t (Nearly) Enough

Mary Schmidt

Jan 06, 2016

There’s neither passion nor power in “like.” 

Queen Elizabeth I wasn’t liked. Elizabeth Taylor wasn’t liked. President Obama isn’t liked.  FDR, whom many deem one of our greatest presidents, was both loved and absolutely loathed…but few, if any people, ever liked him (In fact, he was not one of the “in crowd” in school, but I digress…) If you think the things people say about the Obamas are awful, you should read what some said about FDR and Eleanor. And, I’m pretty sure nobody ever said,

In Marketing Troubleshooting, Web Bytes

Emails & Social Media Can Be Great Tools…But…

Mary Schmidt

Dec 15, 2015

“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short)  Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.

Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)

1. Never write anything you don’t want to be out there forever, for anybody

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Do You Know Your Rs?

Mary Schmidt

Dec 08, 2015

I’m doing a website review project for a client—they’ve got a professional, fast-loading site with many unique visitors. The issue is conversion.  And, so it goes.  Pretty doesn’t always sell. Creativity doesn’t always lead to results (and, in fact, can hinder them.) 

And, then there’s SEO (Search Engine Optimization—which some continue to pitch as the magical answer to all your web marketing problems.)  So? They found you. Now what?  Will they stay? Will they care? Will they buy? Will they

In Marketing Troubleshooting, Social Media Reality Checks, Web Bytes

Stop “Educating” Your Customer.

Mary Schmidt

Sep 16, 2015

Teacher in Ferris Bueller’s Day OffIf - after months of effort - you find yourself saying one or more of the following:

“They just don’t understand how our product can…(cure cancer, make their teeth whiter, solve world hunger…)
“They just don’t understand our value proposition.”
“They just don’t understand our pricing model.”

Bill the Cat Stop! If customers “just don’t understand” - it’s not their problem. It’s also not their job to buy your product, make you profitable, or grok your models or value proposition - particularly if you’re

In Marketing Troubleshooting

Nobody Cares What “I” Want or Think.

Mary Schmidt

Aug 06, 2015

Full disclosure: I’m an Aries which means what “I” think or want is OF COURSE what everyone should think or want. Alas, I’m also a realist and know this simply isn’t true. 

“I” can be the single most dangerous word when deciding how to develop and launch new businesses or services.  Whenever a client starts with the “I like” or “I want” I do my best to steer them back to the reality that customers have their own “I” perspectives. Some of which may make no sense to you or me. However, the

In Brain Food, Marketing Troubleshooting, Pet Peeves

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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