Apr 07, 2016
Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888. Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market. The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took
Apr 01, 2016
Certainly, marketers have glommed onto SM for communications. Especially the increasingly desperate (and clueless) ad and PR agencies (who anoint themselves social media experts…and send out cold email spam to bloggers - such as me - about topics that aren’t even remotely related to my blog and biz. Jelly Belly jelly beans and moms? Really?)
However, social media isn’t marketing. (Just as advertising isn’t marketing, another one of my pet peeves.) It’s a tool set that can - properly used -
Mar 16, 2016
In no particular order:
As in, “We want to partner with you, Mr./Ms. Customer.” Calls to mind a meeting I once had, in a Fortune 50 gig, with one of our top sales executives. He had great fun (snort, snort), “Yes, we want to be YOUR PARTNER, Mr. Customer. Give us all your money!”
“Partner” implies that both parties in the transaction are in it for more than dollars or that single transaction. There’s nothing wrong with being an operationally excellent company who excels at
Feb 23, 2016
I love the Albuquerque library system. It makes me happy simply to walk into one of the many branches, staffed by knowledgeable, helpful people. (I also enjoy walking into the Apple store…hey, we’re gonna have FUN!)
Who’d thunk fusty old book people have anything to teach a marketer? Well, marketers take heed:
Librarians know they need loyal users, and lots of them.
The staff acknowledges your presence; they’re responsive; they try to help; they’ll occasionally cut you a break,
Feb 09, 2016
Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?
1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a
Feb 04, 2016
Short answer: In and of itself, yes. The other day, I heard yet another sad tale of a local company being charged thousands of dollars for SEO. Unfortunately, they’re not getting results…and the contract they signed, obligating them to pay has nothing obligating the SEO firm to deliver results. So, they’re pretty much stuck. The snake oil salesman touted “guaranteed” results—but the company didn’t get it in writing. So, yes, lots of SEO is crap.
And look who agrees with me.
In our opinion,
Feb 02, 2016
From Start-Up Failure Rates By Industry, by Kristin Pryor:
If all startups were successful, everyone would be an entrepreneur. Starting up involves risk, a lot of it. There’s a very real probability that your startup will fail. It might have nothing to do with how you ran it, it could be based on a number of factors that are out of your control. Although, it could also be because of the way you ran it. You often need more than good intentions for a solid business plan.
The number one cause
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- Glass Half-Full or Half-Empty?
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- You Mean You Don’t Care What I Had For Lunch?
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