Feb 22, 2017
In no particular order:
As in, “We want to partner with you, Mr./Ms. Customer.” Calls to mind a meeting I once had, in a Fortune 50 gig, with one of our top sales executives. He had great fun (snort, snort), “Yes, we want to be YOUR PARTNER, Mr. Customer. Give us all your money!”
“Partner” implies that both parties in the transaction are in it for more than dollars or that single transaction. There’s nothing wrong with being an operationally excellent company who excels at
Nov 17, 2016
No, these are decidedly “not normal” times and this was not a “politics as usual” election. However, some basic, unchanging truths about biz planning and marketing strategies were well illustrated. Rather you’re an entrepreneur or in an established company, keep the following in mind:
1. Assume all your assumptions are wrong. Then do another scenario, and another.
2. Things that look great on paper go awry in the real world (People aren’t line items on spreadsheets and they will use your
Jun 08, 2016
“The short road to ruin is to emulate the methods of your adversary.” - Winston Churchill.
Benchmarking. Best Practices. “Competitive Intelligence.” (often an oxymoron anyway) “Competitive Analysis.” All this will tell you where people have been and are - not where they’re going or what the next BIG thing is/will be. Plus, “industry standard” may in fact be thoroughly mediocre, not a good thing to emulate. Your customers can’t tell you the revolutionary BIG thing either - but they
May 03, 2016
Recently I was talking to a young entrepreneur (or trying to…the man’s ability to not take a breath was truly amazing). I did manage to get in one or two basic questions about his market research and product viability. He then proceeded to give me a lovely 101 lecture on creating markets, using Steve Jobs and Apple as the example of creating a market and a demand. If they could do it, so could he! And, certainly, Apple is a fascinating story, but “they” didn’t do it overnight (and Jobs had a
May 02, 2016
(Previously published on LinkedIn.)
But look! I posted an image which is supposed to increase my views! And it was really good sandwich! And, here’s the recipe! Okay, I’ll stop now.
Here’s a very brief Social Media sanity check for you.
LinkedIn now has over 400 million users. I’ve personally got about 500 followers (which is not anywhere close to a “power number” and I’m fine with that. I only have one brain and a limited number of work hours to offer. I’m not a mass marketer of
Apr 07, 2016
Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888. Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market. The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took
Apr 01, 2016
Certainly, marketers have glommed onto SM for communications. Especially the increasingly desperate (and clueless) ad and PR agencies (who anoint themselves social media experts…and send out cold email spam to bloggers - such as me - about topics that aren’t even remotely related to my blog and biz. Jelly Belly jelly beans and moms? Really?)
However, social media isn’t marketing. (Just as advertising isn’t marketing, another one of my pet peeves.) It’s a tool set that can - properly used -
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