Jun 22, 2015
“If I had asked people what they wanted, they would have said faster horses.”—Henry Ford
Of course, this quote has also been used by entrepreneurs as an excuse for ignoring market reality. (It’s a GREAT idea!” Everyone SHOULD love it! Who needs a business plan? Or a market analysis? We HAVE no competition! LET’s GO!”)
And, I’m all for wild ideas and out-of-the-box thinking. Once upon a time, I’m sure the general consensus was that newfangled fire thing would never catch on…and what’s with
Jan 15, 2015
Recently, Alan Webber, former candidate for NM governor and co-founder of Fast Company met with my group of New Mexico Trusted Advisers. We kicked around a lot of ideas about how to help foster entrepreneurial spirit and success. As we discussed attitudes and such, he noted in passing the article Fast Company published way back when—“The Brand Called You” by Tom Peters.
Talk about serendipity! The article literally changed my life back in corporate America; I was “stuck” in a crap job in a
Jan 06, 2015
Did you make some? Have you already broken at least one? (C’mon. ‘Fess up.) Personally, I’ve always found resolutions to be profoundly depressing…da pressure! da pressure!
Goals are different. Perhaps it’s simply a matter of semantics. We can set small, medium, large, shoot the moon goals and keep adjusting (as long as we keep moving and trying.) Bite off a small chunk of a big challenge. Solve it. Learn. Adjust. Move on to the next bit.
So, without further ado—the only resolution
Nov 18, 2014
In biz or life (and you really can’t separate the two, after all)—we all do it. We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.
For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?” Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a
Nov 11, 2014
Regular readers know one of my pet peeves is “It’s not personal. It’s business.” Usually said (with a sneer) right before the knives go in…
I was reminded of this recently in what should have been a mundane meeting about (what I thought was) basic operational process. *Yawn* Oh. wait. Voices started to rise. People stopped listening. Sighing. Huffing. The general level of angst in the room rose about two levels. Everyone had valid points…but…
So, what happened? Two things. People were
Sep 30, 2014
I recenty attended a conference where one of the speakers (alas, not Liam Neeson) began by saying the above. How refreshing! And, how true. When it comes to marketing, there really isn’t any earth-shattering news. Sure, we’ve got all kinds of technology these days and can reach out to people in about eleventy-billion ways…and they can (and do) ignore us in about twelve billion ways. (More about Mr. Neeson at the end of this post.)
Of course, we humans are always looking for the ONE answer.
Jan 14, 2014
“You never know when you might need an old idea.” - Ian McEwan, at Edge, in attacking this year’s question, “What scientific idea is ready for retirement?“post at edge.org.
He’s talking about Aristotle, who was actually wrong about a lot of things…but “his invention of zoology alone was priceless. Would you cast him aside?”
I love a good “intellectual bar fight” as the NYT described Edge (Over the Side With Old Tenets)...and I also love old ideas. Here are three old ideas that should never
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- But what if your customers will BUY a faster horse?
- The Illusion of “Incremental” Changes
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