Sep 30, 2014
I recenty attended a conference where one of the speakers (alas, not Liam Neeson) began by saying the above. How refreshing! And, how true. When it comes to marketing, there really isn’t any earth-shattering news. Sure, we’ve got all kinds of technology these days and can reach out to people in about eleventy-billion ways…and they can (and do) ignore us in about twelve billion ways. (More about Mr. Neeson at the end of this post.)
Of course, we humans are always looking for the ONE answer.
Jan 14, 2014
“You never know when you might need an old idea.” - Ian McEwan, at Edge, in attacking this year’s question, “What scientific idea is ready for retirement?“post at edge.org.
He’s talking about Aristotle, who was actually wrong about a lot of things…but “his invention of zoology alone was priceless. Would you cast him aside?”
I love a good “intellectual bar fight” as the NYT described Edge (Over the Side With Old Tenets)...and I also love old ideas. Here are three old ideas that should never
Sep 12, 2013
1. “I don’t have access to that information.” (PNC)
2. “I don’t know how ‘they’ make that decision.” (American Express)
3. “Our system won’t allow us to do that.” (Citi)
Over the past several months, I’ve heard all three of these and more.
Best case, I actually make a human connection with the service rep and he/she even admits their company’s policies and procedures make no sense. (HT to that nice manager at Citi. He probably got fired if they actually do listen to calls for “quality
Aug 21, 2013
WRITERS ON WRITING; Easy on the Adverbs, Exclamation Points and Especially Hooptedoodle (Elmore Leonard, NYT, 2001)
In honor of Elmore Leonard, one of my favorite writers - here are his ten rules for fiction writing. However, they apply to any form of written communication - from business plans to marketing brochures to web copy.
1. Never open a book with weather.
How this applies to your business writing: Of course, you (probably) wouldn’t start your web copy with “It was a dark and
Aug 20, 2013
I routinely caution clients to avoid spreadsheet myopia. (“Hey! It looks great on paper!”) - since the real world has a nasty way to blowing even the most meticulously thought-out financials. Investors don’t invest. Customers don’t buy. The economy tanks. The government grant is cancelled. Etc. etc.
That said, entrepreneurs can’t just blithely ignore the numbers either. Delusional optimism (one of my clients coined that one) has its place. (After all, if entrepreneurs weren’t just a little
May 21, 2013
I’m fortunate that I live a “20-minute life” (As Sunset magazine dubbed it - pretty much anything and everything I need or want is within 20 minutes of walking or biking.) I “run” errands on foot, and take (almost) daily power walks. And on those walks, I see many things I’d totally miss if I were driving.
Things that make me smile. Get my creative synapses going. Give me ideas for clients. Just the other day, it was a flock of flamingos in someone’s front yard.
Pink. Plastic. 2 feet
Feb 05, 2013
Here in Albuquerque, we’re still kicking around the idea of “the creative class” (Richard Florida). Are we in it? Out of it? Totally out of it? What does “creative” even mean these days?
And, what’s all this about a “creative economy?” if you’re not an artist, do you count? Can you participate? Should you even care? My answer to all three questions: Yes.
Here’s the thing. Once upon a time, not so long ago (as world time goes), most people were - in fact - self-employed artisans of one
Contact Mary Schmidt Today!
- Pivot! Dump Trucks to Dance Hall
- What Everyone Knows About Good Ol’ Email (or not)
- Markets, Markets, Markets EVERYWHERE!
- Advertise with Google! It’s Simple! It’s Cheap! It’s Easy! (Not)
- Want To Be a Better Marketer? Write.
- Five Things “Everyone Knows” About Online Marketing (or not)
- “I’m going to tell you things you already know.”
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes