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Mary Schmidt Business Builder & Renovator


Idea Pool

Mindfulness is the Human Operating System.

Mary Schmidt

Jan 25, 2016

From Keeping It Human, How to Humanize Social Media, “Mindfulness is the Human Operating System.”

Being Human in Social Media and Content Marketing Means Being Mindful

That PITA. You know it when you experience it. It’s that ‘pain in the ass’ person that destroys value with every communication he or she makes. You’re busy. So, you avoid the call, email, website, everything. You stall getting back to the person because the time to do so is valuable time wasted.

What happens when, God

In Brain Food, Mindful Mondays, Marketing Troubleshooting, Pet Peeves

Eek! Feminine Hygiene!

Mary Schmidt

Jan 22, 2016

frightened man This is pretty much the look I get from men (and some women) when I talk about my pro bono passion, Women To Be (feminine hygiene kits for Nepal refugee camps). Just the other morning, when I was doing the “need pitch” to a group, the men were (for the most part) freaking out. They weren’t screaming out loud, but I saw the “EEK!” thought bubbles. 

But here’s the thing—MANY things make us uncomfortable. Some even frighten us. If we’re going to solve problems, we have to get uncomfortable

In Brain Food, Do Good. Do Well.

“Write It Down.”

Mary Schmidt

Jan 20, 2016

if you didn't document it Yup. It’s still January 2016. Still time to work on your personal success and happiness projects for the year.

Yesterday, in the Trusted Advisors meeting, we talked about setting realistic goals.  My wise, big brain colleague who was leading the discussion helped us focus on what we really want in 2016.

Which led to the “why” of what we’re doing. We were all scribbling away on old-fashioned paper (which is how I get my synapses going anyway, on any project.)

Here’s a reality check

In Brain Food, Start-Up Sanity Checks

Are You Procrastinating or Thinking?

Mary Schmidt

Jan 18, 2016

Mozart procrastinationWhy I Taught Myself to Procrastinate. —Adam Grant, NYT 01/16/16.

I have no trouble procrastinating. Unlike Mr. Grant, I have a natural talent for it. Of course, there are different forms of procrastination; I prefer to think of mine as productive.

We think of procrastination as a curse. Over 80 percent of college students are plagued by procrastination, requiring epic all-nighters to finish papers and prepare for tests. Roughly 20 percent of adults report being chronic procrastinators. We can

In Brain Food, Mindful Mondays

A Patent Isn’t a (Commercial) Product.

Mary Schmidt

Jan 12, 2016

Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888.  Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market.  The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took

In Brain Food, Start-Up Sanity Checks, Marketing Troubleshooting

The Serendipity Factor

Mary Schmidt

Jan 05, 2016

serendipityI’m a big believer in the harder you work, the better your luck (as Thomas Jefferson pointed out.)  There are, of course, cases of pure stupid, “standing in the right place” luck (emphasis on the “stupid”) - reality “stars,” teen singing sensations, etc.

But, here’s the downer - working hard doesn’t guarantee success. You’ve got to have some spark…and some serendipity.

Alas and alack, serendipity doesn’t come in a nice little “No risk guarantee!”  package to your doorstep.

You’ve got to

In Brain Food, Start-Up Sanity Checks

It’s Going To Be Monday ALLLL Day Long!

Mary Schmidt

Dec 14, 2015

At a meeting this a.m. I thought my colleague was going to lay his head on the table (literally)—seems like everything in his office was going off the rails (and it wasn’t even 10 a.m. yet).  Yup. going to be Monday all day long

And, sure, some Mondays can be a real slog…as can any other day of the week. (Some of the worst days of my life have been on weekends.) But they’re seldom truly tragic. Massively annoying, frustrating, inconvenient…but not truly life or death. (And if someone is

In Brain Food, Mindful Mondays

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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