Nov 29, 2016
Recently, I was talking to a young, scary smart CEO friend about what’s truly important and the ubiquitous tyranny being “busy!” He’s been doing a lot of thinking about all this and “It’s almost painful.”
I don’t know if this should count as wisdom (even given that I’m of a - ahem - certain age), so let’s call it one of my lessons learned.
“Painful” is a good sign. It means we are working outside our comfort zone.
If we’re always comfortable, we’re not going to change much, for
Nov 17, 2016
No, these are decidedly “not normal” times and this was not a “politics as usual” election. However, some basic, unchanging truths about biz planning and marketing strategies were well illustrated. Rather you’re an entrepreneur or in an established company, keep the following in mind:
1. Assume all your assumptions are wrong. Then do another scenario, and another.
2. Things that look great on paper go awry in the real world (People aren’t line items on spreadsheets and they will use your
May 02, 2016
(Previously published on LinkedIn.)
But look! I posted an image which is supposed to increase my views! And it was really good sandwich! And, here’s the recipe! Okay, I’ll stop now.
Here’s a very brief Social Media sanity check for you.
LinkedIn now has over 400 million users. I’ve personally got about 500 followers (which is not anywhere close to a “power number” and I’m fine with that. I only have one brain and a limited number of work hours to offer. I’m not a mass marketer of
Apr 07, 2016
Consider the ballpoint pen. John J. Loud patented a “rolling-pointed fountain marker” on October 30, 1888. Over the next 30 years, 350 similar patents were issued by the U.S. Patent Office. But none of these products appeared on the market. The idea was fine—they just couldn’t get the ink right. If it was too thin, the pen leaked. Too thick, the pen clogged. Eventually two French brothers solved the problem and licensed their patents, in 1950, to a Frenchman named Bich. He then took
Apr 04, 2016
“I’m not against having a nice day. I’m not against happiness.”— Barbara Ehrenreich at TEDxZaragoza (video here). Ms. Ehrenreich conceived of her book, Smile or Die, How Positive Thinking Fooled America and the World, when “she became ill with breast cancer, and found herself surrounded by pink ribbons and bunny rabbits and platitudes. She balked at the way her anger and sadness about having the disease were seen as unhealthy and dangerous by health professionals and other sufferers.”
Mar 16, 2016
In no particular order:
As in, “We want to partner with you, Mr./Ms. Customer.” Calls to mind a meeting I once had, in a Fortune 50 gig, with one of our top sales executives. He had great fun (snort, snort), “Yes, we want to be YOUR PARTNER, Mr. Customer. Give us all your money!”
“Partner” implies that both parties in the transaction are in it for more than dollars or that single transaction. There’s nothing wrong with being an operationally excellent company who excels at
Feb 18, 2016
Doesn’t it seem like there are about a billion experts out there, with many promoting a list that will magically make us successful, happy, wealthy and wise?
The other day, I had lunch with a delightful entrepreneur. She’s pouring her passion into an inspiring endeavor that will help make the world a better place. Very smart, savvy woman (an attorney by trade) who is diligently diving into all things marketing, including social media. And so we came to all those experts…As we discussed
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- “It’s Almost Painful.”
- Biz Lessons From The 2016 Election
- The Founder of I.B.M. Didn’t Have an Exit Strategy
- Hope or Homework?
- Glass Half-Full or Half-Empty?
- Hitting a Moving Target.
- Markets: Creating or Evolving? Disruptive or Incremental?
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Mindful Mondays
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes