Jan 15, 2015
Recently, Alan Webber, former candidate for NM governor and co-founder of Fast Company met with my group of New Mexico Trusted Advisers. We kicked around a lot of ideas about how to help foster entrepreneurial spirit and success. As we discussed attitudes and such, he noted in passing the article Fast Company published way back when—“The Brand Called You” by Tom Peters.
Talk about serendipity! The article literally changed my life back in corporate America; I was “stuck” in a crap job in a
Jan 06, 2015
Did you make some? Have you already broken at least one? (C’mon. ‘Fess up.) Personally, I’ve always found resolutions to be profoundly depressing…da pressure! da pressure!
Goals are different. Perhaps it’s simply a matter of semantics. We can set small, medium, large, shoot the moon goals and keep adjusting (as long as we keep moving and trying.) Bite off a small chunk of a big challenge. Solve it. Learn. Adjust. Move on to the next bit.
So, without further ado—the only resolution
Nov 18, 2014
In biz or life (and you really can’t separate the two, after all)—we all do it. We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.
For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?” Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a
Nov 11, 2014
Regular readers know one of my pet peeves is “It’s not personal. It’s business.” Usually said (with a sneer) right before the knives go in…
I was reminded of this recently in what should have been a mundane meeting about (what I thought was) basic operational process. *Yawn* Oh. wait. Voices started to rise. People stopped listening. Sighing. Huffing. The general level of angst in the room rose about two levels. Everyone had valid points…but…
So, what happened? Two things. People were
Sep 30, 2014
I recenty attended a conference where one of the speakers (alas, not Liam Neeson) began by saying the above. How refreshing! And, how true. When it comes to marketing, there really isn’t any earth-shattering news. Sure, we’ve got all kinds of technology these days and can reach out to people in about eleventy-billion ways…and they can (and do) ignore us in about twelve billion ways. (More about Mr. Neeson at the end of this post.)
Of course, we humans are always looking for the ONE answer.
Jan 14, 2014
“You never know when you might need an old idea.” - Ian McEwan, at Edge, in attacking this year’s question, “What scientific idea is ready for retirement?“post at edge.org.
He’s talking about Aristotle, who was actually wrong about a lot of things…but “his invention of zoology alone was priceless. Would you cast him aside?”
I love a good “intellectual bar fight” as the NYT described Edge (Over the Side With Old Tenets)...and I also love old ideas. Here are three old ideas that should never
Sep 12, 2013
1. “I don’t have access to that information.” (PNC)
2. “I don’t know how ‘they’ make that decision.” (American Express)
3. “Our system won’t allow us to do that.” (Citi)
Over the past several months, I’ve heard all three of these and more.
Best case, I actually make a human connection with the service rep and he/she even admits their company’s policies and procedures make no sense. (HT to that nice manager at Citi. He probably got fired if they actually do listen to calls for “quality
Contact Mary Schmidt Today!
- Can You Grow Out of (in) a Stagnant Market?
- The Not-So-Secret Reasons Secret Failed
- You Can Sell One of Anything
- Why You Shouldn’t Hire Me To “Do” Your Social Media Strategy
- Life Changers—Small Things Make a Big Difference
- The Only New Year Resolution Needed
- When was the last time you closed a deal in an elevator?
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes