Feb 23, 2016
I love the Albuquerque library system. It makes me happy simply to walk into one of the many branches, staffed by knowledgeable, helpful people. (I also enjoy walking into the Apple store…hey, we’re gonna have FUN!)
Who’d thunk fusty old book people have anything to teach a marketer? Well, marketers take heed:
Librarians know they need loyal users, and lots of them.
The staff acknowledges your presence; they’re responsive; they try to help; they’ll occasionally cut you a break,
Feb 09, 2016
Ever wonder why you’re not getting the results your web or social media marketing “expert” promised?
1. Your “free” download is a poorly disguised lead generation/qualification method. To get the wonderful, insightful info, I have to enter a long list of information, including having to scroll way past Afghanistan to check off my country, United States. Then, after I’ve given all the lead generation information (including the required phone number)...then and only then, you tell me a
Feb 04, 2016
Short answer: In and of itself, yes. The other day, I heard yet another sad tale of a local company being charged thousands of dollars for SEO. Unfortunately, they’re not getting results…and the contract they signed, obligating them to pay has nothing obligating the SEO firm to deliver results. So, they’re pretty much stuck. The snake oil salesman touted “guaranteed” results—but the company didn’t get it in writing. So, yes, lots of SEO is crap.
And look who agrees with me.
In our opinion,
Jan 06, 2016
There’s neither passion nor power in “like.”
Queen Elizabeth I wasn’t liked. Elizabeth Taylor wasn’t liked. President Obama isn’t liked. FDR, whom many deem one of our greatest presidents, was both loved and absolutely loathed…but few, if any people, ever liked him (In fact, he was not one of the “in crowd” in school, but I digress…) If you think the things people say about the Obamas are awful, you should read what some said about FDR and Eleanor. And, I’m pretty sure nobody ever said,
Dec 15, 2015
“I’m all in favor of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters.” (Solomon Short) Change that to “keyboards” and it’s as applicable, maybe even more so, these days. One small tweet can go ‘round and ‘round the world.
Here’s a few tips I’ve culled from various sources and my own decades of biz writing experience. (I learned to type on a manual typewriter, to give you an idea…)
1. Never write anything you don’t want to be out there forever, for anybody
Dec 08, 2015
I’m doing a website review project for a client—they’ve got a professional, fast-loading site with many unique visitors. The issue is conversion. And, so it goes. Pretty doesn’t always sell. Creativity doesn’t always lead to results (and, in fact, can hinder them.)
And, then there’s SEO (Search Engine Optimization—which some continue to pitch as the magical answer to all your web marketing problems.) So? They found you. Now what? Will they stay? Will they care? Will they buy? Will they
Jul 29, 2015
This keeps coming up as I travel around the interwebs and attend meetings…so, from the archives.
...Well, it can be cheap, but it ain’t easy…
Recently, I once again heard “You only pay for what you get!” and “You can cancel any time!” and “You can adjust the ads as you go!” Which is all well and good, but Google ads, like any other form of advertising, is both an art and a science.
And depending on what you pay and the ad text, you may never actually show up, at least not on the first
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