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Mary Schmidt Marketing Troubleshooter


Idea Pool

Give Cash Not Cans to Help Sandy Survivors

Mary Schmidt

Nov 01, 2012

Sandy devastationA brief PSA.  If you want to truly help, contribute money, not cans (or bottles or boxes).  The various organizations will be very grateful.  They can use your money to buy in bulk, so it goes much further and they won’t have to waste valuable resources or time to sort, store and transport.

Some links for you:

Red Cross Disaster Relief
Humane Society of the United States
The American Kennel Club A permanent fund to help pets during disasters, including search and rescue and vet care.

In Do Good. Do Well.

Now, a break from our regularly scheduled program

Mary Schmidt

Mar 08, 2012

village womenI’m doing my Friday’s Do Good Do Well post a day early.  Why? Because today is International Women’s Day. 

But, haven’t women come a long way, baby? We can run for public office (but we usually don’t). We can vote (but we often don’t). We can do pretty much anything a man can (that doesn’t require massive upper body strength, Even then we can usually figure out how to move that rubber tree plant. I’ve moved huge, heavy pieces of furniture…up and down two flights of stairs).

So, why do we

In Do Good. Do Well.

It’s All Relative (Or Is It?)

Mary Schmidt

Mar 02, 2012

Toddlers tantrum


A Facebook friend posted this, Wall Street Bonus Withdrawal Means Trading Aspen for Coupons, with the note, “It’s all relative.” 

The article begins with a quote from a man who makes $350,000 a year and is finding it tough going with his lower than expected bonus. (Yes, he’s still getting one.)

Andrew Schiff was sitting in a traffic jam in California this month after giving a speech at an investment conference about gold. He turned off the satellite radio, got out of

In Do Good. Do Well., Pet Peeves

Are You at the Top of the Heap?

Mary Schmidt

Feb 24, 2012

Malow Needs Hierarchy
I was once a sociology/psych major. (After I was pre-med and before social work…i piled up about a bazillion undergrad hours before finally getting my biz degree. Don’t regret one minute. I learned to think - outside/inside the box [Is the cat dead or alive?}...on the head of a pin…on my feet and on fly - not just repeat data.)

I’ve forgotten a lot of it. But, one thing that has stuck is the Maslow hierarchy of needs. It comes in handy in business development and marketing.  If people are

In Do Good. Do Well.

I Don’t Want to Make “Gobs of Money.”

Mary Schmidt

Feb 17, 2012

(Now that I’ve totally blown my chance of ever being hired by Jamie Dimon...What? She doesn’t love money? cred whatsoever!)

“You obviously haven’t figured out how to make gobs of money.” - response to one of my comments on LinkedIn re social media.

ScroogeOkay, I admit. I like money. It’s very useful (and can be a ton of fun to spend).

However, the making of it as the sole reason for existence?  No, not interested. I’ve spent too much time in corporate boardrooms and around VCs.  I’ve seen up

In Brain Food, Do Good. Do Well.

Donate or Join?

Mary Schmidt

Feb 10, 2012

Like you, I get a lot of pleas from non-profits.  And, the “donate” button is prominent on many of their web sites.  Now, I’ve got no problem with donating;  I do to several organizations on a regular basis (but, please, no more free tote bags, t-shirts, or stuffed animals.)
However, while it makes people feel good to help others (google and you’ll quickly find the back-up research…or just ask yourself) - we really like to feel we belong.  We’re hardwired to gravitate toward groups. (We

In Do Good. Do Well.

Do You Have 39.5 Cents?

Mary Schmidt

Feb 03, 2012

jar of changeAs I continue to work on the Adopt-A-Village project for Global Hope Network International, I’m exercising some admittedly rusty fundraising brain cells (particularly difficult this week with a gallopin’ head cold). 

How can I make it as easy as possible for people to participate?  How can I make it as painless as possible?

Well, one way is do some simple math for perspective. 

To participate in the project,  it’ll be $12/month for two to three years.  Maximum 100 people (I’ve already

In Do Good. Do Well.

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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