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Mary Schmidt Marketing Troubleshooter


Idea Pool

Some Final Thoughts for Friday

Mary Schmidt

Nov 20, 2015

Heads Up: Today, I’m talking about a personal passion instead of biz, We all can make a difference in small ways. Those small ways add up to big change.  So, I’m resuming my Friday “Do Good. Do Well” posts. Each Friday I’m going to post ideas about how we can all listen to our better angels, counter the fear, stop the toxic silliness…make a difference!

The past week we’ve seen an appalling outpouring of (and pandering to) fear, loathing and downright hysteria. And,many of us despair about

In Do Good. Do Well.

“Pursuit Of” Versus “Entitled To” Happiness

Mary Schmidt

Jan 11, 2013

Calvin happiness
And so we come to Friday and another Do Good Do Well post. Today, let’s review some history - what can/should “do good do well” really mean?

As friends and regular readers know, I’m a history geek; I’ve got a couple of crammed, jammed shelves (and more than one stack) of history books - medieval, WWI, WWII, Vietnam, kings, queens, etc. etc. One whole shelf is American history and presidents. And, I was once a sociology major. So I’m fascinated by the “discussions” and “debates” on the

In Do Good. Do Well.

Got Five Minutes?

Mary Schmidt

Dec 21, 2012

do good do well signDay 5 of Do Good, Do Well Week

This week, I’ve been posting ideas on how to help worthy causes.  None of which take much time or even effort. Ask your party guests to make a donation instead of bringing a hostess gift.  Shop local. Shop at your local thrift (You shop anyway.)  Ask nonprofits to NOT give you that free gift.

So, here we are at my last idea for the week. Which is…do what I’ve been doing all week.

If you are active online, you can spread the word very easily.  Got an idea? Want

In Do Good. Do Well.

Buy Local (Online Too)

Mary Schmidt

Dec 20, 2012

buy localDay 4 of Do Good, Do Well Week

Regular readers know I’m a huge fan of buying local…and, as past president of the Albuquerque Independent Business Alliance, I should be, right? So, sure I’m a bit prejudiced, but…

It’s more fun to buy local.  Also, more dollars stay in your community. And, if you have a problem, you can look the biz owner in the eye (or reach them on the phone, without going through 18 layers of assistants.)

We’re very lucky here in the quirky burque to have many artisans,

In Do Good. Do Well.

Gift the Thrift!

Mary Schmidt

Dec 19, 2012

Day Three of Do Good, Do Well Week

salvation army thrift store signYou’re shopping anyway, right?  And, if you’re like me, not just any gift will do. You want special, unique, memorable!  Unfortunately, way too much holiday shopping is about mass consumption of mass produced goods..and gifts are soon forgotten (even while you’re likely still paying for them…)  So, do something different this year (and for any gift occasion.)

I enjoy visiting Pottery Barn and Anthropologie (both are just down the street from my house.) The

In Do Good. Do Well.

Do You Really Need Another “Free” Tote Bag?

Mary Schmidt

Dec 18, 2012

panda tote bagDay Two of Do Good Do Well Week.

Or a water bottle? Or labels? Or cards? Probably not. And yet, non-profits are always offering “free” gifts if we contribute.

(There’s also a guilt factor. I feel badly when I dump yet another envelope full of cards into the recycling bin…but does that get me to donate?  No, it just makes me feel badly, for about five seconds. So, great -  the group has guilted me. Not a good way to close any kind of deal, but that’s a post for another day.)

So, here we

In Do Good. Do Well.

Do Good, Do Well Week

Mary Schmidt

Dec 17, 2012

giftIt’s that time of year again. When “nothing gets done” in biz…and our mailboxes are filled with year-end pleas. (However, as the ED of a local food bank notes, people are hungry all year long…keep that in mind as you plan your giving.)

So, since “nothing” is really happening in business, I’m posting a whole week of Do Good, Do Well ideas. 

Today’s idea: Donations as host gifts.

Last week I had a holiday open house/brunch.  And, as much as I love getting bottles of wine and little

In Do Good. Do Well.

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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