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Mary Schmidt Business Builder & Renovator


Idea Pool

Do Good Do Well: The Power of Home

Mary Schmidt

Apr 29, 2016

“Home is a name, a word, it is a strong one; stronger than magician ever spoke, or spirit ever answered to, in the strongest conjuration.” — Charles Dickens

Friends and regular readers know I love to “nest.” My home is my sanctuary and the foundation for much of my sanity and calmness. However, what if I didn’t have that? Here in the “first world” we often forget that many of our fellow human beings don’t have even the basics…forget not being able to afford a new car or a kitchen

In Do Good. Do Well.

Do Good: Do Nothing.

Mary Schmidt

Apr 01, 2016

Yes, you read that right. Do Nothing.

We are all faced with URGENT! IMPORTANT! every day. If we don’t ACT RIGHT NOW, all will be lost.  Well, maybe…maybe not. And if we rush in without knowing what we’re doing, we could actually do more harm than good.  These days, thanks (or no thanks) to social media, we can be instantly aware of all the world’s ills and outrages.  And, of course, the world is full of really awful people and terrible tragedies (and always has been. Over all, the quality of

In Do Good. Do Well.

Do Good: Relax

Mary Schmidt

Feb 19, 2016

For those of you who’d like a little levity with the woo-woo this Friday.

auden quote

Every day something else comes along that apparently should absolutely outrage me! (Since it does thousands, even millions, of others)...from what Kanye West said to truly world-changing events, events which get buried in the trending regarding a celeb’s body fat,  an actress tweeting about her plane trip or a singer celebrating that she—gasp—has terrific sex with her husband.

I can’t keep up, nor do I want to. I’m

In Do Good. Do Well.

Do Good: Eat Local

Mary Schmidt

Feb 12, 2016

delicous nm

“Why would anyone eat at Taco Bell? There are so many great Mexican food places here!” —a friend visiting Albuquerque for the first time. 

She was baffled by the presence of Taco Bells around town. A town in which you can get (New Mexico grown) green chile on/in pretty much anything, from sushi to gyros. And, yes, we’ve got many wonderful New Mexican choices, locally owned and affordable.  And, there’s a growing movement to source food grown locally. This can be a bit of a challenge, since

In Do Good. Do Well.

Do Good: Do First Things First.

Mary Schmidt

Feb 05, 2016

Homeless signHere in Albuquerque, some really don’t like going downtown because of the homeless problem. “Somebody should do something!” And, yes, we have the problem, as does pretty much every city in the United States. (It’s also not limited to downtown; we have street people in my neighborhood. Some spend the day at the library, reading The New Yorker and The New York Times.) However, those scary, mumbling, often malodorous people are people. (And, hey, I mumble to myself all the time.)

Last year,

In Do Good. Do Well.

Do Good: Don’t Scream Back.

Mary Schmidt

Jan 29, 2016

And here we come to another Friday and my ponderings re Do Good Do Well.

“Be kind to unkind people. They need it most of all.” Yes. This can be difficult. But it’s good for everyone, you (and me) included. 

“Do gooders” often get overwhelmed. Every day there’s a new tragedy in the world. Millions of refugees. Billions without clean water. War. Strife. Environmental catastrophe. The Doomsday clock is now three minutes from midnight.

Are you totally depressed yet? Ready to head under the bed

In Do Good. Do Well.

Eek! Feminine Hygiene!

Mary Schmidt

Jan 22, 2016

frightened man This is pretty much the look I get from men (and some women) when I talk about my pro bono passion, Women To Be (feminine hygiene kits for Nepal refugee camps). Just the other morning, when I was doing the “need pitch” to a group, the men were (for the most part) freaking out. They weren’t screaming out loud, but I saw the “EEK!” thought bubbles. 

But here’s the thing—MANY things make us uncomfortable. Some even frighten us. If we’re going to solve problems, we have to get uncomfortable

In Brain Food, Do Good. Do Well.

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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