Archives: July 2007
Jul 03, 2007
I’m finally getting around to reading Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Lois Kelly (from my teetering stack of “must reads”) One of the first points she makes is that people should like talking about your company. Now, now, before you go “duh-oh!” - think. What companies do you
love talking about? Apple or Dell? Target or Wal-Mart? Burger King or In-n-Out Burger? Your local Mom-n-Pop Vietnamese joint or TGI Friday’s?
My “I heart” list is almost all
Jul 03, 2007
“Why shop local? I can get it cheaper at Wal-Mart!” The AMIBA (American Independent Business Alliance) designates July 1-7 each year as National Independents Week.
When in the course of human events, it becomes appropriate for communities to assert their independence, to denounce uniformity and celebrate their uniqueness, a respect for freedom and human creativity requires independent businesses and peoples to declare those elements which make them unique.
So, consider this:
1. Based on
Jul 02, 2007
The feedback on marketing tactics and materials (from marketers and non-marketers alike) is way too often all about the great all-seeing, all-knowing “I.” “I like…” “I don’t like…” “I can’t…” “I would…”
Sorry, bunkie, but you’re not who we’re talking to here… Personally, my favorite ice cream flavor is good ol’ vanilla, but I know there are some people who love rum raisin (shudder) and even (gag) bubble gum.
Then there’s the worry you’ll upset someone. The bigger worry should be people
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