Martini Musing: Why I Don’t Twitter

Mary Schmidt

Mar 31, 2007

...I’m just not that interesting.  The only reason my friends would want breaking news about me and my meanderings is if they needed a surefire sleep aid.  I’m extremely happy with my “not so big” life but that doesn’t make for thrilling reading. 

Of course, I don’t think I’m the main target for the new social networking thang, Twitter. Remember when we were young? Everything we did or said was earthshaking high drama!  And, nobody had ever before done what we were doing!  So, I’m reserving

In Social Media Reality Checks

The Never-Ending Rebate Wars

Mary Schmidt

Mar 30, 2007

I’ve written before about Big Clueless Companies (BCCs) and the rebate wars. Hello? T-Mobile? Can you hear me now?  It’s a universal topic that turns otherwise sane, rational adults into frothing maniacs (At a loss for small talk at a cocktail party?  Just bring up rebates.  You’ll soon be in a group hug, singing “We are the World.” Okay, maybe the cocktail helps, but…) 

Then, today, I read of John Whiteside’s issue with Circuit City.  He’s jumping through hoops to get the $30 they promised

In Marketing Troubleshooting

Marketing Messages: Are You a “We” or an “It?”

Mary Schmidt

Mar 29, 2007

We chatter a lot about having a “conversation with your customers” in marketing.  And, then there’s the ol’ grammar and “correct” wording.  We’ll bump right into a company that’s an “it” in their marketing collateral and press releases. 

Tough to talk to an “it” isn’t it?  (Unless you’re on some really good drugs…)  So, is your company a “we” or an “it?”  What do your customers think?

And, this is just the beginning. You’ve got to say something interesting and relevant to your

In Marketing Troubleshooting