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Mary Schmidt Marketing Troubleshooter

Mary

Archives: March 2007

Martini Musing: Why I Don’t Twitter

Mary Schmidt

Mar 31, 2007

Ellsworth, Goofy's pet bird ...I’m just not that interesting.  The only reason my friends would want breaking news about me and my meanderings is if they needed a surefire sleep aid.  I’m extremely happy with my “not so big” life but that doesn’t make for thrilling reading. 

Of course, I don’t think I’m the main target for the new social networking thang, Twitter. Remember when we were young? Everything we did or said was earthshaking high drama!  And, nobody had ever before done what we were doing!  So, I’m reserving

In Social Media Reality Checks

The Never-Ending Rebate Wars

Mary Schmidt

Mar 30, 2007

I’ve written before about Big Clueless Companies (BCCs) and the rebate wars. Hello? T-Mobile? Can you hear me now?  It’s a universal topic that turns otherwise sane, rational adults into frothing maniacs (At a loss for small talk at a cocktail party?  Just bring up rebates.  You’ll soon be in a group hug, singing “We are the World.” Okay, maybe the cocktail helps, but…) 

jumping through flaming hoopsThen, today, I read of John Whiteside’s issue with Circuit City.  He’s jumping through hoops to get the $30 they promised

In Marketing Troubleshooting

Marketing Messages: Are You a “We” or an “It?”

Mary Schmidt

Mar 29, 2007

MannequinsWe chatter a lot about having a “conversation with your customers” in marketing.  And, then there’s the ol’ grammar and “correct” wording.  We’ll bump right into a company that’s an “it” in their marketing collateral and press releases. 

Tough to talk to an “it” isn’t it?  (Unless you’re on some really good drugs…)  So, is your company a “we” or an “it?”  What do your customers think?

And, this is just the beginning. You’ve got to say something interesting and relevant to your

In Marketing Troubleshooting

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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