Archives: November 2005
Nov 18, 2005
Man’s mind, once stretched by a new idea, never regains its original dimensions.
- Oliver Wendell Holmes
Granted, I’m ridiculously addicted to reading - anything, anywhere, anytime. The copy writers at the cereal companies will be happy to know their efforts are not in vain - no box back, down to the fine print, goes unread in my house. However, I’m also a big believer that reading outside our individual areas of education and business as well as personal comfort zones is essential for
Nov 17, 2005
Yesterday, I held a Web Pro teleseminar with my collaborator, Roxanne Darling of Bare Feet Studios. We were talking to several of my fellow NAWBO-NNM members (National Association of Women Business Owners) about all things Web - Web 2.0, how to get better results with search engines, Google’s mysterious ways, and (natch) blogging. We who are already out here in the blogosphere forget than some folks are so busy in real life they’re still catching up on what blogging is and its potential (or
Nov 15, 2005
Seeing the NYT headline “The Trail of a Clicked-on Ad, Brought you to by Google.” got me to thinking.
Companies and non-profits measure all kinds of things - unfortunately, they are often measuring the wrong things - or measuring as a method of control or even punishment (travel expenses, for example) versus improvement.
However, one place many people just flat forget about measuring - much less managing - is their “World Wide Office.” Nobody would construct, decorate and furnish a
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- Advertise with Google! It’s Simple! It’s Cheap! It’s Easy! (Not)
- But what if your customers will BUY a faster horse?
- The Illusion of “Incremental” Changes
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes