Archives: November 2005
Nov 29, 2005
An expert is a person who has made all the mistakes that can be made in a very narrow field.
- Niels Bohr
I was a guest “expert” lecturer at an MBA class last night - was asked to talk real world versus text book strategic planning. As regular readers of this blog might imagine, I really enjoyed it, particularly since these were folks that had been out in the working world for a while. Still and all, I had to chuckle a bit when they started asking me about gathering data and running
Nov 28, 2005
Seth Godin’s post on the inanity of the American consumer - as illustrated by the combo toaster/egg poacher/ham warmer - highlights the challenges not only of the holiday season but of marketing in general. How do we differentiate our products and/or services in a way that the customers will value (and buy more than once)? And, are we thinking “niche” when in reality heading toward a “dead-end?”
For example, does anybody really need any of the things sold in the Sharper Image
Nov 23, 2005
Cooking a turkey isn’t complicated. Wash it, rub it down with some butter, salt and pepper - then slap it in the oven while you: a. mix the first round of martinis; b. go for a long walk. But, we humans just love to keep “fiddlin” with things - including cooking birds. Engineers analyzing, cooking, analyzing - ya gotta love it. My old farm woman Grandmomma would laugh until she cried.
Happy “Turkey Day” to you and yours!
In Brain Food
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- But what if your customers will BUY a faster horse?
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