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Mary Schmidt Marketing Troubleshooter

Mary

Archives: November 2005

Thank you, Mr. Drucker

Mary Schmidt

Nov 14, 2005

Peter Drucker recently died at the age of 95 - leaving behind a tremendous legacy of business common sense and guidance.  But, I can’t say it any better than Tom Peters, so go here

Regardless of your business or non-profit issue, chances are Drucker wrote about it - in easy to understand, no-nonsense terms.  If you’ve not looked at his books since biz school, I recommend you take another long look (and keep a few handy for quick reference, as I do.) 

In Start-Up Sanity Checks

Tech tip:  How fast is your connection?

Mary Schmidt

Nov 12, 2005

Via my colleague and guru in all things techy, Shane Robinson.  Take a quick test to see how fast your upload and download speed really is.  Of course, the speeds may be different than your broadband provider claims - I know you’re shocked at that idea wink 

Quick and free test at Speakeasy  Sure, they want to sell you something - but they also give one of the better simple explanations of broadband and connectivity - so if you’re still wondering “what the heck?” about all the techy

In

MBA - the Board Game!

Mary Schmidt

Nov 09, 2005

Don’t we all wish that life was as tidy as biz school case studies?  Well, it’s not.  It’s also not fair, and smart people do stupid things.  All of which should be factored into real-world business planning. 

Thus, my idea: MBA the board game!  Instead of systematically working a case with defined variables and assumptions - people would learn to think on their feet and turn on a dime.  Depending on the roll of the dice and cards chosen - the students would have to deal with everything

In

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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