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Mary Schmidt Marketing Troubleshooter

Mary

Archives: November 2005

Way outside the box (and office) - Weekend Reading

Mary Schmidt

Nov 18, 2005

Man’s mind, once stretched by a new idea, never regains its original dimensions.
  - Oliver Wendell Holmes

Granted, I’m ridiculously addicted to reading -  anything, anywhere, anytime.  The copy writers at the cereal companies will be happy to know their efforts are not in vain - no box back, down to the fine print,  goes unread in my house.  However, I’m also a big believer that reading outside our individual areas of education and business as well as personal comfort zones is essential for

In Brain Food

Mary Schmidt,  the NAWBO poster child for blogging.

Mary Schmidt

Nov 17, 2005

Yesterday, I held a Web Pro teleseminar with my collaborator, Roxanne Darling of Bare Feet Studios.  We were talking to several of my fellow NAWBO-NNM members (National Association of Women Business Owners) about all things Web - Web 2.0, how to get better results with search engines, Google’s mysterious ways, and (natch) blogging.  We who are already out here in the blogosphere forget than some folks are so busy in real life they’re still catching up on what blogging is and its potential (or

In Marketing Troubleshooting

You can’t manage (or grow) what you don’t measure.

Mary Schmidt

Nov 15, 2005

Seeing the NYT headline “The Trail of a Clicked-on Ad, Brought you to by Google.” got me to thinking. 

Companies and non-profits measure all kinds of things - unfortunately, they are often measuring the wrong things - or measuring as a method of control or even punishment (travel expenses, for example) versus improvement. 

However, one place many people just flat forget about measuring - much less managing - is their “World Wide Office.”  Nobody would construct, decorate and furnish a

In

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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