RSS Feed .(JavaScript must be enabled to view this email address)
505-856-2551

Mary Schmidt Marketing Troubleshooter

Mary

Archives: November 2005

Strategy Blind Spots

Mary Schmidt

Nov 01, 2005

Depending on the source, strategic planning failure rates are estimates to be anywhere from somewhere around 70% to over 95%.  The higher number is actually from a survey of top CEOs that Fortune magazine did a few years ago - a group you would think like strategic plans.

So, the term “strategic planning” causes a lot of cynical eye-ball rolling out here in the real world.  But why is planning often such a tedious waste of effort?  Three reasons:  1.  We often get so caught up in the means,

In Start-Up Sanity Checks

Toys can also be Tools.

Mary Schmidt

Nov 01, 2005

So, here’s a shot that Shane took of Roxanne and me “iChating” at the Bare Feet Santa Fe offices.  She’s in Hawaii and I’m in Santa Fe, Shane is wandering around the office with his tiny little camera…and we’re goofing a bit here (“Shane, get back to coding!”)
Mary & Rox
You’re probably thinking “So what?  What’s this to do with business?”  Well, here are two points:

1.  Great, functional technology is more affordable than ever.  And, a lot of it is - well - fun and functional.  Which makes it fun

In

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

New!

Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

More Free Advice