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Mary Schmidt Marketing Troubleshooter

Mary

Archives: October 2005

Customers - service versus processing

Mary Schmidt

Oct 13, 2005

It’s bill paying time again (why does this seem to happen every week?) which gets me to thinking about the differences between customer service and customer processing.  On my city water bill, they explicitly state “do not include any correspondence.”  Nah, wouldn’t want to make it easy for a customer to communicate regarding a dispute or suggestion, now would we?  And, don’t we all love those emails thanking us for our online order or payment and telling us to not reply, our email won’t be

In Marketing Troubleshooting, Pet Peeves

Want, Need, Will Pay for - Marketing & Emotion

Mary Schmidt

Oct 12, 2005

Go read Bruce Deboer’s excellent post on his blog - Marketing and Emotion...and then the logic kicks in…“Here hold this puppy, then I’ll tell you the logical reasons to own a dog.”

Hey, you had me at “hold the puppy.”  All goes to if we want something, we’ll find a way to rationalize it. 

Even highly logical seemingly cold people get emotional if you hit the right points of passion - just trash Star Trek to a “cold” engineer sometime and see…which reminds me of how Dr. Spock could always

In Marketing Troubleshooting

Leadership or Lip Service?

Mary Schmidt

Oct 12, 2005

“Management by Walking Around.”  “Open Door policy.”  “360 Evaluation”  All in and of themselves are good ideas and something like what should be practiced by anyone in a leadership/management (there is a difference between leadership and management) position - from the CEO to the graveyard shift supervisor at Burger King.  Now, with email,  it’s the “Open Inbox.”(WSJ Online).  From the article,

“In a survey for The Wall Street Journal conducted last month by the Business Roundtable, a

In

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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