Apr 20, 2016
Yes, you read that right. I’m actually saying you may not need social media. It all comes back to the basics: What are your objectives? Who are your customers? Where do they look for information? How can you engage with them? How can you get them to act? (“Liking” you isn’t the same as buying from you.) Social media isn’t magic; it won’t instantly generate revenues, make a bad product great, or keep customers loyal. It’s also not—despite what some say—easy, simple or truly free. You need a
Apr 07, 2016
Certainly, marketers have glommed onto SM for communications. Especially the increasingly desperate (and clueless) ad and PR agencies (who anoint themselves social media experts…and send out cold email spam to bloggers - such as me - about topics that aren’t even remotely related to my blog and biz. Jelly Belly jelly beans and moms? Really?)
However, social media isn’t marketing. (Just as advertising isn’t marketing, another one of my pet peeves.) It’s a tool set that can - properly used -
Apr 04, 2016
“I’m not against having a nice day. I’m not against happiness.”— Barbara Ehrenreich at TEDxZaragoza (video here). Ms. Ehrenreich conceived of her book, Smile or Die, How Positive Thinking Fooled America and the World, when “she became ill with breast cancer, and found herself surrounded by pink ribbons and bunny rabbits and platitudes. She balked at the way her anger and sadness about having the disease were seen as unhealthy and dangerous by health professionals and other sufferers.”
Apr 01, 2016
Yes, you read that right. Do Nothing.
We are all faced with URGENT! IMPORTANT! every day. If we don’t ACT RIGHT NOW, all will be lost. Well, maybe…maybe not. And if we rush in without knowing what we’re doing, we could actually do more harm than good. These days, thanks (or no thanks) to social media, we can be instantly aware of all the world’s ills and outrages. And, of course, the world is full of really awful people and terrible tragedies (and always has been. Over all, the quality of
Mar 28, 2016
Years ago, I worked with a start-up company that was full of scary smart geek guys. One of my many “herd the cats” tasks was to facilitate product planning and development meetings. As you might imagine this was a challenge. Each thought they were the smartest person in the room. We were neck deep in testosterone (several ex military in the group contributed significantly - HOOAH!) And, they were all afraid to look stupid in front of the others.
This meant important questions went
Mar 16, 2016
In no particular order:
As in, “We want to partner with you, Mr./Ms. Customer.” Calls to mind a meeting I once had, in a Fortune 50 gig, with one of our top sales executives. He had great fun (snort, snort), “Yes, we want to be YOUR PARTNER, Mr. Customer. Give us all your money!”
“Partner” implies that both parties in the transaction are in it for more than dollars or that single transaction. There’s nothing wrong with being an operationally excellent company who excels at
Mar 07, 2016
“I know how busy you are!” “The first opening I have for lunch is three months from now!” “I just can’t fit that into my schedule!” “Gosh, you’re so lucky! You have time to meditate!”
Sound familiar? Said any of these yourself?
We’re surrounded by people who have bought the idea that busy equal good, and often we feel threatened by those doing it differently. A friend who consciously downsized her life to work part-time, live in the country and spend more
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- Do Good Do Well: The Power of Home
- The “So What” Test for Entrepreneurs
- Mindful Monday: “Be cheerful, live your life”
- Do You Even Need Social Media in Your Biz Mix?
- Social Media Isn’t Marketing.
- Mindful Monday: Sometimes I’m Not Okay and Neither Are You.
- Do Good: Do Nothing.
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Mindful Mondays
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes