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Mary Schmidt Marketing Troubleshooter

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Idea Pool

Why You Shouldn’t Hire Me To “Do” Your Social Media Strategy

Mary Schmidt

Jan 29, 2015

Short answer: Because you need a comprehensive, integrated offline/online marketing strategy…with an implementable plan and ROI measurements.  (Relax, you can put all this on one page, if you do some serious thinking and analysis before putting anything down on the page…and are willing to make course corrections quickly. That I can help you with…) 

As regular readers know, one of my biggest pet peeves is the instant “expert”—for everything from life planning to social media.  And, just

In Pet Peeves, Social Media Reality Checks, Web Bytes

Life Changers—Small Things Make a Big Difference

Mary Schmidt

Jan 15, 2015

Recently, Alan Webber, former candidate for NM governor and co-founder of Fast Company met with my group of New Mexico Trusted Advisers. We kicked around a lot of ideas about how to help foster entrepreneurial spirit and success.  As we discussed attitudes and such, he noted in passing the article Fast Company published way back when—“The Brand Called You” by Tom Peters. 

Talk about serendipity! The article literally changed my life back in corporate America; I was “stuck” in a crap job in a

In Brain Food, Start-Up Sanity Checks

The Only New Year Resolution Needed

Mary Schmidt

Jan 06, 2015

Did you make some? Have you already broken at least one? (C’mon. ‘Fess up.)  Personally, I’ve always found resolutions to be profoundly depressing…da pressure! da pressure!

Goals are different. Perhaps it’s simply a matter of semantics.  We can set small, medium, large, shoot the moon goals and keep adjusting (as long as we keep moving and trying.)  Bite off a small chunk of a big challenge. Solve it. Learn. Adjust. Move on to the next bit. 

So, without further ado—the only resolution

In Brain Food, Start-Up Sanity Checks

When was the last time you closed a deal in an elevator?

Mary Schmidt

Dec 01, 2014

...or even talked to anyone? Mostly we all stare forward, working hard to avoid eye contact. Maybe we do one of the closed mouth Buddha half-smiles as people enter…but that’s pretty much it.  Of course, “elevator pitch” is shorthand for encapsulating your key selling points into a few words of sheer, unforgettable brilliance. Here’s a sanity check for you. In the last meeting where everyone was asked to stand and speak their bit—how many did you remember? Or were you busy obsessing about your

In Start-Up Sanity Checks, Marketing Troubleshooting, Pet Peeves

“We owe you an apology, Mary, about social media.”

Mary Schmidt

Nov 20, 2014

Earlier this week I re-connected with an old friend and former client. And one of the first things she said was “We owe you an apology about social media.”  The folks building her company’s new web site are telling her that the company HAS TO HAVE Facebook, Twitter, etc. (It helps with SEO rankings!) After I told her that I didn’t need an apology (hey! It’s your business)—I also told her that no, they don’t have to have FB, Twitter, etc. They are a professional firm that gets almost all their

In Marketing Troubleshooting, Pet Peeves, Social Media Reality Checks, Web Bytes

Is The Internet Dead?

Mary Schmidt

Nov 19, 2014

All My friends are deadFrom Fall of the Banner Ad: The Monster That Swallowed the Web (NYT)

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.

Banner ads are cheap. There’s a reason. People hate them and they’re (by all reports) ineffective. So why do companies (including—ahem—the New York Times) still have them? Because other

In Start-Up Sanity Checks, Marketing Troubleshooting, Social Media Reality Checks, Web Bytes

Are You Dealing With “Needflation?”

Mary Schmidt

Nov 18, 2014

In biz or life (and you really can’t separate the two, after all)—we all do it.  We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.

For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?”  Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a

In Brain Food, Start-Up Sanity Checks, Marketing Troubleshooting, Pet Peeves

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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