Jul 29, 2015
This keeps coming up as I travel around the interwebs and attend meetings…so, from the archives.
...Well, it can be cheap, but it ain’t easy…
Recently, I once again heard “You only pay for what you get!” and “You can cancel any time!” and “You can adjust the ads as you go!” Which is all well and good, but Google ads, like any other form of advertising, is both an art and a science.
And depending on what you pay and the ad text, you may never actually show up, at least not on the first
Jun 22, 2015
“If I had asked people what they wanted, they would have said faster horses.”—Henry Ford
Of course, this quote has also been used by entrepreneurs as an excuse for ignoring market reality. (It’s a GREAT idea!” Everyone SHOULD love it! Who needs a business plan? Or a market analysis? We HAVE no competition! LET’s GO!”)
And, I’m all for wild ideas and out-of-the-box thinking. Once upon a time, I’m sure the general consensus was that newfangled fire thing would never catch on…and what’s with
Jun 03, 2015
At a conference recently, Jason Kaufman of Irrevo told me the story of an entrepreneur friend of his who had come with what he thought was a great idea.(No, it wasn’t the toilet paper hat.) It was, as implemented, an incremental change to an existing consumer device. However, as Jason was talking about it, he used the word, “excremental.” We had a good laugh, but then I noted that—in reality—the newly coined word is actually much more apt than “incremental” for many ideas.
We all fall in
May 12, 2015
Faced with Sagging Sales McDonald’s Chief Announces a Reorganization (NYT, 05/05/15)
I’ve been reading about McDonald’s trials and tribulations over a couple of years. However, the behemoth company has been struggling with how to maintain stellar growth for much longer than that. Remember the “gourmet” sandwich flop?
This happened back in my corporate America days—after a long day I
May 06, 2015
From the Silicon Valley follies file…
Secret, as you may or may not know, was a social app that allowed people to send anonymous messages. What could POSSIBLY go wrong with that? Why, it was, in the founders’ words, going to “reduce the barrier to communication.” Starry-eyed VCs (Look, SHINY!) funded it to the tune of $35 million.
Apparently the founders were shocked, I tell you, shocked! that cyber-bullies would pile on.
Of course, they were “pre-revenue” and didn’t want to be
Feb 12, 2015
In working with clients to get products to market, I go through a series of reality checks. And, one of the hardest realities is that you really can sell one of anything…to somebody. The “trick” (and how you build a sustainable business) is selling more than one, over and over.
So, here are some of the reality check questions we work through.
1. What makes your product better than others already on the market? Is it a lot better? How? Can we translate that into value? How can we displace
Jan 29, 2015
Short answer: Because you need a comprehensive, integrated offline/online marketing strategy…with an implementable plan and ROI measurements. (Relax, you can put all this on one page, if you do some serious thinking and analysis before putting anything down on the page…and are willing to make course corrections quickly. That I can help you with…)
As regular readers know, one of my biggest pet peeves is the instant “expert”—for everything from life planning to social media. And, just
Contact Mary Schmidt Today!
- Stop “Educating” Your Customer.
- Nobody Cares What “I” Want or Think.
- “WHY CAN’T THEY JUST TELL THE STORY??!!!!”
- Advertise with Google! It’s Simple! It’s Cheap! It’s Easy! (Not)
- But what if your customers will BUY a faster horse?
- The Illusion of “Incremental” Changes
- Can You Grow Out of (in) a Stagnant Market?
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
- Web Bytes