Nov 18, 2014
In biz or life (and you really can’t separate the two, after all)—we all do it. We transform our wants into “needs.” Or, we use need as a way to avoid dealing with hard decisions and daunting realities.
For example, in my first meeting with an entrepreneur seeking funding, I ask, “How much money do you really need to get going?” Almost always we can get from “want” to the real “need.” We can then have a much better discussion about how to meet that need. What starts out as a “How do I get a
Nov 12, 2014
...or F2F always beats “optics.”
(As many wonder what the heck are “optics” anyway? Exactly. That’s all those photo opps when the poobahs sweep through a coffee shop, or burger stand, or pizza joint for a few minutes, shake a few hands and move on. Maybe hug an old lady. Kiss a baby. Seldom do they actually spend time there, on a regular basis.)
Here in NM, GOP Corngressman Steve Pearce was re-elected with a record number of votes. However, reportedly he was nervous going into the
Nov 11, 2014
Regular readers know one of my pet peeves is “It’s not personal. It’s business.” Usually said (with a sneer) right before the knives go in…
I was reminded of this recently in what should have been a mundane meeting about (what I thought was) basic operational process. *Yawn* Oh. wait. Voices started to rise. People stopped listening. Sighing. Huffing. The general level of angst in the room rose about two levels. Everyone had valid points…but…
So, what happened? Two things. People were
Nov 05, 2014
Lovely, high-gloss (expensive) brochures. Happy smiling faces on your web site. A rockin’ Facebook page. Professional (expensive) advertising. Great signs. Terrific product packaging.
That’s all “marketing?” Right? Well, yes…but…
All of that can be a complete waste if the customer’s actual experience is disappointing. Here’s a real-world, no-tech F2F experience I had just this week.
I do my best to buy local whenever possible—for everything from auto service to make-up and clothing.
Oct 22, 2014
Pivot—What all entrepreneurs should be able to do when their original idea doesn’t work.
I just returned from Las Cruces, where my client, The Loan Fund, had a celebratory lunch for their 25th anniversary at The Beverly Hills Hall. So? What’s interesting about that? An event hall—lots of those around. Then I met Victor Perez, the owner (and TLF client). Talking about his family, he said “We’ve got entrepreneurship in our blood.” He told me how his grandparents started the biz back in the
Oct 16, 2014
From Email Etiquette, Business 2 Community
Is email really the right communication method? Just because it’s the easiest doesn’t always mean it’s the best. Any major problem or issue is best resolved either face to face, or on the phone. If the person sits next to you or down the hall, get out of your chair and go talk to them. If you need to have the discussion captured in writing, send a follow-up note.
And haven’t we all sent flamers? In fact, back in my corporate days, there was
Oct 15, 2014
...but where’s the money? A friend of mine once noted, over vino, “We have money, Mary. We just don’t know where it is.” And so it could be said of entrepreneurs.
I’m working with a new very early-stage client on an interesting tech product. We’re in the process of determining potential (best) market(s) and identifying potential investors.
The good news? He could go any number of ways with the product.
The bad news? He could go any number of ways with it.
And so we come to the
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- When was the last time you closed a deal in an elevator?
- “We owe you an apology, Mary, about social media.”
- Is The Internet Dead?
- Are You Dealing With “Needflation?”
- Coffee Shop Marketing or F2F (Almost) Always Works.
- All Business is Personal.
- Everything You Do IS Marketing: Cross-Training
- Brain Food
- Do Good. Do Well.
- Start-Up Sanity Checks
- Marketing Troubleshooting
- Pet Peeves
- Social Media Reality Checks
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