Feb 03, 2014
Last week, a colleague and fellow member of what we call “The No BS Club” asked me, “How much of ‘marketing’ do you really think works?” We were talking about what I call “color marketing”—brochures, commercials, ads…cute little moppets…dogs and ponies…the “fun” stuff.
It was the end of a long and trying week, so I was in full “no bs” mode. My answer: “Not much.” For example, much of advertising is—ahem—corporate ego reinforcement. That, or some combination of marketer naivete, CEO
Jan 20, 2014
“Google, which dominates much of life on the Internet, has been trying to expand beyond computers and telephones to living rooms, cars and bodies. It made its way a bit further into people’s homes on Monday when it agreed to pay $3.2 billion in cash for Nest Labs, which makes Internet-connected devices like thermostats and smoke alarms.”
Well, so far, so good. (So what?) Google remains a bunch of scary smart Type As in search of a
Jan 14, 2014
“You never know when you might need an old idea.” - Ian McEwan, at Edge, in attacking this year’s question, “What scientific idea is ready for retirement?“post at edge.org.
He’s talking about Aristotle, who was actually wrong about a lot of things…but “his invention of zoology alone was priceless. Would you cast him aside?”
I love a good “intellectual bar fight” as the NYT described Edge (Over the Side With Old Tenets)...and I also love old ideas. Here are three old ideas that should never
Jan 06, 2014
I sometimes shock people when I tell ‘em I don’t text. However…
I hear some variation of the following lament with increasing frequency.
“I hate it when people text/chat/video/photo during _____ (dinner, movie, conversations, concerts, grocery shopping, etc.)”
And yet…we all struggle with maintaining a balance—using technology as a tool, not a time-sucking, costly addiction. I love technology…have worked in “high tech” off and on for decades. At one point, as a product manager/director
Dec 17, 2013
I spend a lot of time with wanna-be and real entrepreneurs. How can you tell the difference? Attitude. Starting and sustaining a successful business is hard as hell. There are no five simple steps. There is no free money. There are no easy sales (at least not at first.)
The wanna-be: “The state doesn’t provide any help.” Yes, “the state” asks questions like, “How many jobs do you create?” “What is your potential revenue?” etc. There really is no such thing as “free money” and the
Dec 03, 2013
...Another day, more emails from people I don’t know, wanting to “connect.”
The good news/bad news about our always on, online, round the globe economy is that we can “connect” with thousands, even millions of people.
However, do those connections have any real value?
It depends. (Don’t you just hate it when I do that?)
No Value Reality Check
1. You sporadically send out an eletter to thousands of people, but have no way of tracking who opens what. And, you give them no reason to
Nov 18, 2013
Short answer: An actual Go To Market Plan. Done BEFORE they went “commercial.”
It wasn’t necessarily a bad thing to start out with a free service. But…
There should have been a plan (with a schedule) of how they were going to transition to a fee model.
Here’s what’s still missing from Facebook’s strategy (based on what I read, including interviews).
1. An - um - actual strategy. Figuring out ways to pump even more ads our way isn’t it. Nor is telling us they’re perfectly within their
Contact Mary Schmidt Today!
- Social Media for Service & Support Workshop—Friday, May 16, Chicago
- Tough Love for Entrepreneurs—Three Tips
- Three Things A Customer Service Rep Should Never Say
- A Reality Check: Super Bowl Ads
- Here’s a Wild Idea: Make Products, Not Ads.
- You Never Know When You May Need an Old Idea. Here are Three.
- “Mama Don’t Text.”
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- Do Good. Do Well.
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